"Analisis Kesadaran Merek, Persepsi Kualitas, Asosiasi Merek, Dan .
This is impacting on sales of Adidas sneakers. This study aims to analyze and test the effect of the elements of brand loyalty to the brand equity of products Adidas brand sports shoes. After a literature review and hypothesis formulation, data colleted through questionnaire method 96 people consumer users in Semarang Adidas sports shoes