SEMESTER ICourse Title: Accounting For ManagersCourse Code: ACCT602Course Objectives:The purpose of this course is to facilitate an understanding aboutaccounting as an information system and also the language of the business. The course is designin away so as to familiarize the participants with various financial tools and techniques that willfacilitate the participants in enhancing their analytical power to make rational decisions relatedto business.Course Contents/Syllabus:Module I : Introduction to Financial AccountingNature of Accounting, Branches of Accounting, Types of ownership- Capital Structure , GAAPConcepts and Conventions, Accounting Cycle, Recording of transactions: journalizing, ledgerposting, preparation of Trial Balance.Module II : Preparation of Financial StatementsPreparation of Companies Financial Statements: as per Revised Schedule III Income StatementBalance Sheet Accounting for Depreciation, Accounting for Dividend and Retained Earnings,Statement of changes in equity.Module III : Analysis of Financial StatementsComparative Financial Statement: Trend Analysis, Inter Firm Comparison Common Size ,RatioAnalysis and Cash flow Statement as Per AS-3.Module VI: Introduction to Cost & Management AccountingCost Classification, Preparation of cost sheet. Marginal Costing and Cost Volume ProfitAnalysis, Valuation of Inventory, Variance Analysis – Material and Labour Budgeting-Fixed &FlexibleModule V Latest Development Trends & PracticesIntroduction to financial Software for analysis: Excel and Prowess , Human ResourceAccounting ,Inflation Accounting IFRS Framework,.Text: Horngren T Charles 2012, Introduction to Financial Accounting,9th Ed, PearsonsEducationReferences: Narayanaswamy R 2014, Finanacial Accounting – A Managerial Perspective,5thEd,Prentice Hall of India.Maheshwari S N and S K Maheshwari 2013, Accounting for Management,3rd Ed,VikasPub. House.

Tulsian, P.C 2013, Financial Accounting, Tata McGraw Hill.Course Title: MANAGERIAL ECONOMICSCourse Code: ECON605Course Objective: To familiarize the students with theoretical concepts of modern EconomicAnalysis so that they can use these as inputs in managerial decision making process. Emphasiswould be laid on the understanding of key economic variables both at micro and macro levelwhich influence the business operations and strategies of the firm and the business environmentunder which they operate.Course Contents/Syllabus:Module I: Theory of demand and supplyNature and scope of economic analysis: its relevance for a managerial decision making, Demandanalysis: nature of demand for a product- individual demand and market demand, demand bymarket segmentation. Demand function and determinants of demand. Supply function:determinants of supply of a product, law of supply. Elasticity of supply. Concept of elasticity ofdemand- income, cross, price and advertizing elasticity. Theorems on the price elasticity ofdemand. Applications of the concept of price elasticity of demand in business decisions.Demand forecasting-- need for forecasting and techniques of forecasting.Module II: Theory of production and costProduction analysis: production function-- neo-classical, Cobb- Douglas, Leontief. Least costcombination of inputs for a firm. Concept of an isoquant-- smooth curvature and right angle.Returns to scale and returns to a factor. Expansion path of a firm. Cost Analysis: Costs relevantfor management decision making. Economies of scale: Internal and External ,Cost Function:Cost and output relationship. Short Run and Long run. An Analysis of the Objectives of aBusiness Firm: Profit Maximization Model, Baumoul’s Sales Maximization Model, Marris’sModel Of ‘Managerial Enterprise' Williamson’s Model Of 'Managerial DiscretionModule III: Market structure: price and output decisionsPricing And Output Decisions – Perfectly Competitive And Monopoly Markets Pricing AndOutput Decisions –Under Monopolistically Competitive Market-- Product Differentiation; PriceDiscriminating Monopolist; Models Of Oligopolistic Market :Price Rigidity-- The KinkyDemand Curve Model Interdependence-- The Cournot Model, Price Leadership Models, CartelsAnd CollusionModule IV: Macro Economic Analysis and Business EnvironmentEconomic Policy and Analysis: Macro Economic Variables and Functional Relationships.Business Environment: An Exogenous Variable. Factors Influencing the Business Environment.National Income Analysis:. National Income Aggregates. Approaches to National IncomeMeasurement. Models of Circular Flow of Money- Incorporating Savings, Investment, ForeignTrade and Government Sector. Models of Income Determination with emphasis on Keynesian

Model. Concept of Investment Multiplier. Factors Influencing Consumption FunctionObjective, Subjective And Structural. Demand and Supply of Money: Transaction,Precautionary and Speculative Demand for Money; Liquidity Preference Function; Componentsof Money Supply. Business Cycles: An Analysis of the Fluctuations in the Level of EconomicActivity. Phases of Business Cycles. Inflation and Deflation: Demand - Pull and Cost -PushInflation. Impact Of Inflation On Employment, Price Level And Other Macro EconomicVariables An Analysis Of Policies To Control Inflation. Deflation. Monetary Policy: Objectivesof Monetary Policy. Functions of Central Bank. Credit Policy and Its Implications on theCorporate Sector. Fiscal Policy: meaning ,objectives and impact on economy. Money Market,Capital Market and Foreign Exchange MarketText Reading: Dwivedi DN, Managerial Economics, Vikas Publishing HouseAhuja HL, Advanced Economic Theory, S.Chand & SonsAhuja HL, Business Economics, S.Chand & SonsChopra PN, Managerial Economics, Kalyani Publishers.Gupta, G.S. 2006, Managerial Economics, 2nd Edition,Tata McGraw HillPeterson, H.C and Lewis, W.C. 2005, Managerial Economics, 4th Edition, Prentice Hallof IndiaReferences: Adhikari M., Managerial Economics, Excel Books.Peterson H. & W. Chris Lewis, Managerial Economic Analysis and Cases, PearsonEducation.Varshney, R. Land Maheshwari, 1994 Manageriaql; Economics, S Chand and Co.Koutsoyiannis, A. Modern Economics, Third Edition.Additional Reading: R Ferguson, R., Ferguson, G.J and Rothschild, R.1993 Business Economics Macmillan.Any other Study Material: Chandra, P.2006, Project: Preparation Appraisal Selection Implementation and Review,6th Edition, Tata McGraw Hill.

Course Title: Marketing ManagementCourse Code: MKTG601Course Objectives:The course focuses on formulating and implementing marketing management strategies andpolicies, a task undertaken in most companies at the strategic business unit level. The marketingmanagement process is important at all levels of the organization. The course will thus providethe students with a systematic framework for understanding marketing management and its 4P’sstrategy. Accordingly, the course emphasizes the following: Primary and changing perspectives on marketing management in the New Economy. The impact of interactive media on marketing management. Applied marketing management and strategy, domestic and global. An international focus in developing marketing management and its strategiesCourse Content/Syllabus:Module I: Marketing for the 21st CenturyMarketing for the Millennials. The New Marketing Realities, Difference between Marketing andSelling. The Holistic Marketing Concepts, Relationship marketing, Societal marketing,Integrated Marketing, Ethical Marketing. Delivering and Communicating Value to theCustomers. Marketing Mix. Marketing PlanModule II: Analyzing Consumers & Selecting MarketsThe factors influencing consumer behaviour. The buying decision making process. BusinessMarket Vs Consumer Market. Market Segmentations- Basis for Segmenting Consumer andbusiness markets. Evaluating the Market Segments. Targeting the Market Segments. Developinga Positioning StrategyModule III: Managing ProductProducts and Services Defined. Classification of products. New Product development Process,Adoption process. Product mix decisions. Product Line Analysis, Length, width and depth of aline and Brand Management. Product life cycle, stages in lifecycle and factors affecting eachstage. Managing product life cyclesModule IV: Identifying Pricing Methods, Marketing channels and Value NetworksUnderstanding Pricing in Changing Environment. Setting the price, adapting the price. Initiatingand responding the price changes. Identifying Pricing Strategies and responding to Competitors.The Role of Marketing Channels. Channels design Decisions. Vertical horizontal and multichannel marketing systemsModule V: Integrated Marketing Communication

Integrated Marketing Communication. Marketing Communication Process. Promotion mix,Advertising, Personal Selling, Direct Marketing and Social Media. Formulating Marketing Planand PresentationModule VI: Latest Development, Trends, and PracticesE-Commerce and M-Commerce Marketing Practices. Triple Bottom Line.Text Reading: Kotler, Keller, Koshy, Jha, (2008), Marketing Management– A South Asian Perspective,Pearson India Pvt.References: Kurtz, (2008) Principles of Marketing, Cengage Learning, India S. Neelamegham, (2009), Marketing In India,Vikas publishing house Biplo Bose, (2008), Marketing Management, Himalaya Publishing House Paul Baines, Chris Fill, Kelly Page, (2009), Marketing, Oxford University PressAdditional Reading: Winner (2009), Marketing Management, Pearson India Pvt. William L. Pride and O.C. Ferrell, (1993) Marketing Concepts and Strategies, Boston,Houghton Mifflin Czinkota and Kotabe, (2007) Marketing Management, Cengage Learning, India Evans, (2008), Marketing Management, Cengage Learning, India Rajan Saxena, (2010), Marketing Management, Tata McGraw HillAny Other Study Material: Journal of Consumer Research Journal of Marketing Journal of Marketing Research

Course Title: STATISTICS FOR MANAGEMENTCourse Code: QAM601Course Objectives:The objective of this course is to give students, a conceptual introduction to the field of Statisticsand its applications and to develop the understanding of various statistical tools used fordecisions making and how each applies to and can be used in the business environment. Thefocus on interpretation rather than computation develops competencies that will aid students intheir future careers as managers.Course Contents/Syllabus:Module I Introduction1. Statistical thinking and analysis ;2. Statistics defined; Types of statistical methods - Descriptive and inferential statistics;Importance and scope of statistics ;.3. Scales of measurement;4. Basic statistical concepts: population and sample.Tabular and Graphical Descriptive Techniques using MS Excel:1. Bar chart, Pie Chart, Histogram, Frequency Polygon, Ogive, Pareto Chart.2. Stem-and-leaf display, Cross tabulations, Scatter plot and Trend line.Numerical Measures1. Arithmetic Mean, Median and Mode.2. Partition Values- Quartiles, and percentiles.3. Measures of Variability: Range, IQR; Variance, Standard Deviation, Coefficient ofvariation.4. Use of MS Excel for Numerical MeasuresModule II Probability and Probability Distributions1. Types of events and Algebra of events. Assigning probability to events;2. Joint, Marginal and Conditional Probability.3. Probability Rules; complement Rule, Multiplication Rule, Addition Rule, Bayes’Theorem.Probability Distributions:1.Mean or Expected value of random variable.2.Variance and Standard Deviation of random variables.3.Binomial Probability Distribution, Poisson Probability Distribution and NormalProbability Distribution.4.Using MS Excel for computation of Binomial, Poisson and Normal probabilities.

Module III Sampling, Sampling Distribution and Estimation1.Sampling: Basic Concepts, Types of Sampling and Non-Sampling Errors andPrecautions,2.Central Limit Theorem,3.Sampling Distribution of the mean, Sampling distribution of proportion.4.Estimation: Types Estimates, Using z Statistic for estimating population mean,5.Confidence interval for estimating population mean when population SD is unknown,6.Estimating population mean using t Statistic (small sample case), and Confidenceinterval estimation for population proportion.7.Using MS Excel for confidence interval construction.Module IV Hypothesis TestingFundamental Concepts of Hypothesis Testing:1.Developing null and alternate hypothesis,2.Hypothesis testing procedure, the critical value of the test statistic, regions and rejectionand non-rejection,3.Type I error and Type II error,4.Level of significance,5.The confidence coefficient, The power of a test,6.The p-value approach to hypothesis testing.Inference about a Population:1.For single population mean using z-statistic, for single population mean using t-statistic,hypothesis testing for population proportion.Inference about Comparing Two Populations:1.Inference about the difference between two population means –2.Independent samples and Matched Samples,3.Inference about the difference between two population proportions, Inference about theratio of two population variances.Analysis of Variance (Analysis and Interpretation of MS Excel Output only):1.Testing for equality of k- population means,

Chi-Squared Tests:1.Chi-squared goodness of fit test for mean, and test of independence. Using MS Excel forChi-squared test.Module V Forecasting Techniques1.Measures of Linear Relationship: covariance, coefficient of correlation.2.Regression: Model, Estimating the coefficient using least squares method. Assessing theModel (Analysis and Interpretation of Excel Output only);3.Standard Error of Estimate, Coefficient of determination,Time Series Analysis:1.Variation in Time Series, Numerical application of trend analysis only.Text Reading: Keller, Gerald (2015), Statistics for Management and Economics, Cengage Learning. Sharma, J.K. (2014), Business Statistics, Pearson Education India. Anderson D.R; Sweeny D.J, Williams T.A (2015), Statistics for Business andEconomics, Cengage learning.References: Levin Richard I., Rubin David S., Siddiqui M.H., & Rastogi S., (2017), Statistics forManagement, Pearson Education India Stephen .K.C. (2012), Applied Business Statistics: Text, Problems and Cases. NewYork: Harper and Row. Ken Black (2012), Business Statistics, Wiley Publication

Course Title: Professional CommunicationCourse Code: BC 108Course Objectives:This course aims to equip students with effective oral and written communication. Students willlearn the difference between oral and written communication, and speaking in multiculturalcontext, conducting and participating in meetings, the correct format of business documents.Course contents/Syllabus:Module I: Verbal and Non-verbal communicationOral Communication: forms, advantages and disadvantages. Written Communication: forms,advantages and disadvantages. Principles and Significance of Non-verbal communication.KOPPACT: Kinesics, Oculesics, Proxemics, Paralinguistics, Artifactics, Chronemics, TactilicsModule II: Social Communication EssentialsSmall Talk. :Grapevine-watercooler-Module III: Cross cultural CommunicationPublic speaking in multi-cultural context. Culture and context. Ethnocentrism, Stereotyping,cultural relativism.Module IV: MeetingsMeetings: Meaning and importance. Purpose of meeting. Steps in conducting meeting. Writtendocuments related to meeting: Notice, agenda,minutes.Module V: Report writingTypes of reports. Significance of Report. Report planning. Process of Report writing. VisualAids in ReportModule VI: Employment communicationCover letter. Resume. Participating in a group discussion. Preparation for Interview. Appearingin InterviewText and References: Krizan, Merrier, Logan and Williams. Effective Business Communication, New Delhi:Cengage, 2011Keyton. Joann. Communication and Organizational Culture. Sage Communications

SEMESTER IICourse Title: Financial ManagementCourse Code: FIBA601Course Objectives: Familiarizing the students with the financial environment of business, especially thefinancial marketsImbibing knowledge about the decisions and decision variables involved in building theliability side of balance sheet of the firmDeveloping the analytical skills by associating the tools and techniques with the situationDeveloping skills for interpretation business information and application of financialtheory in financing related decisionsModule I IntroductionA Framework for Financial Decision-Making- Financial Environment, Introduction to FinancialMarkets and Financial Instruments Changing Role of Finance Managers, Objectives of the firm,Time Value of Money and Risk- Return AnalysisModule II Financing DecisionLeverage Analysis (EBIT-EPS analysis) and Computation of Cost of Capital (WACC&WMCC), Capital Structure Theories- Net Income Approach, Net operating Income Approach,Traditional approach & Modigliani Miller Model, Trade off Models, pecking order theory.Factors determining the optimum capital Structure.Module III Investing Decisions – Capital Budgeting and Working Capital ManagementCapital Budgeting - Estimation of Cash Flows, Criteria for Capital Budgeting Decisions Payback, ARR, Discounted Payback NPV, IRR, PI, Issues Involved in Capital Budgeting, Riskanalysis in Capital Budgeting – An IntroductionWorking Capital Management - Factors Influencing Working Capital Policy, Operating CycleAnalysis, Management of Inventory, Management of Receivables, Management of Cash andMarketable Securities, Financing of Working Capital.Module IV Dividend DecisionIntroduction, Factors determining dividend policy, and types of dividend. Theories of DividendDecisions- MM Hypothesis, Walter Model, Gordon Model. Forms of Dividends- cash dividend,Bonus shares, stock split. Dividend policies in practice.Module V Valuations ConceptsROI, Economic Value Added, Market Value Added, Shareholders Value Creation.

Text Van Horne, J.C. 2012, Financial Management and Policy, 12th Ed., Prentice Hall ofIndiaReferences: Damodaran, A. 2012, Corporate Finance: Theory and Practice, 2nd Ed., Wiley & Sons.Brearly, R. A. and Myers, S. C. 2006, Principles of Corporate Finance, 8th Ed., TataMcGraw HillRustagi, R.P. 2012, Financial Management: Theory, Concepts and Problems, GalgotiaPublishing Company.Pandey, I.M. 2013, Financial Management, 10th Ed., Vikas Publishing House

Course Title: HUMAN RESOURCE MANAGEMENTCourse Code: HR 612Course Objectives:The objective of this course is to encourage students to think critically and evaluate the natureHuman Resource Management in order to develop a deeper understanding of implementing thepolicies to improve the organizational performance. It will provide an opportunity for students toengage in Human Resource related skill development.Course Contents/Syllabus:Module I : Introduction to Human Resource ManagementHR : Meaning and definition , types and recent trends. HRM: Objectives, scope , functions,trends and practices. Meaning, Concept, Scope of Strategic Human resourcemanagement(SHRM). Role and Responsibilities of the Human Resource Manager. HR Policiesand Procedures. HRD Strategies in Organizations, Business strategy, HRD and performance.Module II Human Resource RequirementsConcept and objectives of Human Resource Planning, Need and importance of HR Planning,Stakeholders in HR. Job Analysis – Definition, Process and benefits, Job Design – Definitions,approaches, job description ,Job Specifications. Talent Acquisition: Recruitment, SelectionProcess, Methods – Interview, GD, Tests. On Boarding talent ,Induction and Placement,Promotion and TransferModule III Learning and Development of Human ResourcesLearning and Development, Steps of Training Process, Training Need Assessment Program,Training in a changing technological environment. Career Planning and Development, : CareerPlanning process ,Career Development Strategies of companies. Succession Planning, TalentManagement Employee Engagement , Knowledge ManagementModule IV Appraising and Managing performancePersonnel Management and Potential Management. Meaning and Objectives of performanceappraisal, Different methods of appraisals, Pay linked with performance, Current trends inbenchmarking of Performance Appraisals. Managerial Competencies, Competency MappingModule V Compensation Management and IncentivesObjectives and Principles of compensation ,Components of compensation, Designing andadministration of wage and salary structure, International Compensation Incentives, Financialand Non Financial Incentives,Group and Individual IncentivesModule VI Employee Relations

Concept and Objective of industrial relations ,Role of management in industrial relations. TradeUnions – Their meaning , Need and Function.Workers Participation in Management. Lawsrelated to Industrial Relations. Labour Welfare and Social Security, Employee Health andSafety. Emerging trends in IRModule VII Future of Work Place :Emerging Trends in HR in the New MillenniumCSR , Green HR. Human Resource Information System (HRIS), HR Audit ,IHRM andemerging issues. Balance of life. HR Analytics , HR and Artificial IntelligenceText: Kapoor Shikha (2015) Human Resource Management ( Text and cases) /academic/human-resourcemanagement.aspxDessler G (2005).Human Resource Management Pearson Education, IndiaReferences: Snell S and Bohlander G (2007). Human Resource Management, Cengage Learning(Thomson Learning).Aswathappa. K, (2005),Human Resource Management- Text & Cases, Tata McGrawHill, New DelhiMathis R L and Jackson J H (2006). Human Resource Management, Cengage Learning(Thomson Learning).Rao VSP(2007) Human Resource Management. Text & Cases Excel BooksWebsites: www. citehr.comwww.shrm.comwww.

Course Title: Legal Aspects of BusinessCourse Code: LAW670Course Objectives:This course aims to develop in the student an understanding of the core principles of the lawsthat regulate business organisations. Course would develop the independent and individual skillsneeded for students to take their knowledge further, and to apply it in practice in industry, orbusiness environment.Course Contents/Syllabus:Module I: Commercial LawsIndian Contract Act: Definition of contract, Nature and kinds of Contracts, essentials elementsand types of a contract, Formation of a contract, performance of contracts, breach of contract andits remedies. Principles Governing Capacity of Parties and Free Consent, Legality of Objects,Performance and Discharge of Contract, Breach of Contract and its Remedies, Quasi contracts,Special contracts of Bailment and Pledge, Indemnity and Guarantee, Contract Of Agency:Nature of agency, Creation and types of agents, Authority and liability of Agent and principal:Rights and duties of principal and agents, termination of agency.Sale of Goods Act, 1930: Sale and Agreement to Sell, Hire Purchase – Pledge – Mortgage –Hypothecation Lease. Goods – Different types of Goods, Passing of Property in Goods,Conditions and Warranties, Doctrine of Caveat emptor, Rights of an unpaid Seller.Negotiable Instruments Act, 1882: Meaning of Negotiability and Negotiable Instruments, Natureand requisites of negotiable instruments, Types of negotiable instruments, Cheques Bill ofExchange and Promissory Note –liability of parties, holder in due course, special rules forCheque and drafts, Crossing of Cheques – Endorsement – Dishonour of Cheques, discharge ofnegotiable instruments.Module II PartnershipIndian Partnership Act 1932: Meaning and definitions, Registration of partnerships, Types ofpartners, Dissolution,Limited Liability Partnership Act, 2008– Meaning & definitions, Meaning of designated partner,Registration of LLP, Conversion into LLP, DissolutionModule III Companies Act 2013Companies Act, 2013-Meaning and types of companies, Formation of a company, Incorporationof companies-Memorandum and Articles of Association, Securities Regulation- Share Capitaland Shareholders, Prospectus, Issue of Shares and Raising of Capital, Buy Back of Shares,Debentures, Company Meetings and Proceedings, Powers, Duties, Liabilities of Directors,

Merger and Amalgamation and Winding up of Company, MCA21, Corporate Governance andSEBI-Objectives and FunctionsModule IV Consumer Protection Act 1986Consumer Rights, Procedures for Consumer Grievances Redressal, Types of consumer RedressalMachineries and Forums.Module V Miscellaneous ThemesIntroduction of IPR – Overview of Law & Procedure relating to Copy rights, Trade marks,Patent Act, Infringements.Information Technology Act 2008- Scope , Applicability and penal provisionsText & References: N.D Kapoor, Elements of Mercantile Law, Sultan Chand & Company, India, 2006. Akhileshwar Pathak, Legal Apects of Business, Tata Mc Graw Hill, India, 2009. P.K Goel, Business Law for Managers, Biztantra Publishers, India,2008. P. P. S. Gogna, Mercantile Law, S. Chand & Co. Ltd., India, Fourth Edition, 2008. Dr. Vinod, K. Singhania, Direct Taxes Planning and Management, 2008. Richard Stim, Intellectual Property- Copy Rights, Trade Marks, and Patents, CengageLearning, 2008. Balachandran V., Legal Aspects of Business, Tata McGraw Hill, 2012 Daniel Albuquerque, Legal Aspect of Business, Oxford, 2012 Ravinder Kumar– Legal Aspect of Business.– Cengage Learning, 2nd Edition-2011.

Course Title: Business Research MethodsCourse Code: MGMT603Course Objectives: To understand the way in which advanced research can be conducted To gain theoretical knowledge and the skill set to address all aspects of creating,managing, processing and converting data to knowledge. To develop practical knowledge and skills to understand and carry out research projectsas per current Industry 4.0Course Contents/Syllabus:Module I : Nature and Scope of Research MethodologyTypes of research; Research process and steps in conducting research; Approaches of research:deductive, Inductive, qualitative and quantitative; Planning a research project: Problemidentification and formulation. Research Design: Exploratory, Descriptive and Experimental.Module II: Research Methods and Data Collection TechniqueResearch modelling: Types, and Stages; Data collection methods: Survey, Observationand Questionnaire ; Questionnaire Design: Steps in constructing a questionnaire, Types ofquestions, Attitude measurement ; Scaling techniques; Sampling Plan: Sampling frame, sampleselection methods, sample size; Sampling and non-sampling errors; Editing, tabulating andvalidating of data.Module III Data Analysis TechniquesDescriptive statistics, Review of hypothesis testing procedures: Parametric tests (z-test, t-test,and F-test, Correlation) and Non-parametric test(Chi-square test). Factor Analysis; DataAnalysis: Introduction to statistical software SPSS 21.0Module IV : Inferential Statistics and Prescriptive analyticsChallenges for big data analytics, Machine Learning: Introduction and Concepts, Regression :Ordinary Least Squares, Ridge Regression, Lasso Regression, K Nearest Neighbors Regression,Logistic Regression & Classification Tree ,Clustering, Unsupervised Learning ,Creating data foranalytics through designed experiments, Creating data for analytics through Active learning,Creating data for analytics through Reinforcement learningModule V Field Project and Report WritingPre-Writing considerations, Different ways of writing Literature Review, Research reportcomponents, Common Problems encountered when preparing the Research Report, Presentingresearch report.Text Reading:

Cooper D R, Schindler P S and Sharma J K (2012) ; Business Research Methods,McGraw Hill EducationZikmund William G; Business Research Methods, Thomson South- WesternBusiness Analytics: The Science of Data-Driven Decision Making, U Dinesh Kumar,ISBN: 9788126568772, 736 pagesNaresh Malhotra (2007); Market Research, Prentice Hall of IndiaReferences: Bryman and Bell; Business Research Methods, Oxford University PressMultivariate Data Analysis, Joseph F. Hair Jr. William C. Black, Barry J. Babin Rolph E.Anderson, Seventh EditionHastie, Trevor, et al. The elements of statistical learning. Vol. 2. No. 1. New York:springer, 2009.

Course Title: Conflict Resolution & ManagementCourse Code: BS602Course Objective:This course aims at imparting an understanding of: To develop an understanding the concept of stress its causes, symptoms and consequences. To develop an understanding the consequences of the stress on one’s wellness, health, andwork performance. Enhancing personal effectiveness and performance through effective interpersonalcommunication Enhancing their conflict management and negotiation skillsCourse Contents:Module I: Conflict ManagementMeaning and nature of conflicts. Types of Conflict. Styles and Techniques of conflictmanagement. Conflict management and interpersonal communicationModule II: Behavioural & Interpersonal CommunicationImportance of Interpersonal Communication. Rapport Building – NLP, Communication mode.Steps to improve interpersonal communication. Meaning and Nature of BehaviouralCommunication. Relevance of Behavioural CommunicationModule III: Relationship Management for Personal and professional DevelopmentImportance of relationships. Maintaining healthy relationships. Communication Styles. Types ofInterpersonal RelationshipsModule IV: Stress ManagementUnderstanding of Stress & GAS Model. Symptoms of Stress. Individual and Organizationalconsequences with special focus on health. Healthy and Unhealthy strategies for stressmanagement. Social support for stress management and well being. Stress free, Successful andHappy LifeModule V: Conflict Resolution & ManagementConflict Resolution Strategies. Ways of Managing Conflict (Healthy & Unhealthy). Impact ofConflict Resolution & Management.Module VI: End-of-Semester AppraisalViva - Voce based on personal journal. Assessment of Behavioral change as a result of training.Exit Level Rating by Self and ObserverSuggested Readings:

Vangelist L. Anita, Mark N. Knapp, Inter

Course Content/Syllabus: Module I: Marketing for the 21st Century Marketing for the Millennials. The New Marketing Realities, Difference between Marketing and Selling. The Holistic Marketing Concepts, Relationship marketing, Societal marketing, Integrated Marketing, Ethical Mark