ANNA UNIVERSITYMBA (DISTANCE MODE)REGULATIONS 2013CURRICULUM AND SYLLABIMBA - General ManagementMBA - Technology ManagementMBA - Marketing ManagementMBA - Human Resource ManagementMBA - Financial Services ManagementMBA - Health Services ManagementMBA - Operations ManagementMBA - Hospitality and Tourism Management

ANNA UNIVERSITY, CHENNAI – 25CENTRE FOR DISTANCE EDUCATIONMBA (GENERAL MANAGEMENT)Curriculum 2013SEMESTER - ICode NoDBA 7101DBA 7102DBA 7103DBA 7104DBA 7105DBA 7106DBA 7107Course TitleManagement ConceptsStatistics for ManagementEconomic Analysis for BusinessOrganizational BehaviourCommunication SkillsAccounting for ManagementLegal Aspects of BusinessCreditsTotal344334324SEMESTER - IICode NoDBA 7201DBA 7202DBA 7203DBA 7204DBA 7205DBA 7206DBA 7207Course TitleProduction & Operations ManagementMarketing ManagementHuman Resource ManagementFinancial ManagementInformation ManagementQuality ManagementBusiness Research MethodsCreditsTotal443433425SEMESTER - IIICode NoDBA 7301DBA 7302DBA 7303DBA 7304DBA 7001DBA 7002DBA 7003Course TitleApplied Operations ResearchInternational Business ManagementStrategic ManagementEnterprise Resource PlanningIntegrated Marketing CommunicationsConsumer BehaviourTraining and DevelopmentCreditsTotal433333322SEMESTER - IVCode NoDBA 7004DBA 7005DBA 7006DBA 7007DBA 7008DBA 7411Course TitleIndustrial Relations and Labour WelfareStrategic Investment and Financing DecisionsIndian Banking Financial SystemSupply Chain ManagementMaterials ManagementProject Work in the relevant specializationTotalCredits33333823

ANNA UNIVERSITYMBA (DISTANCE MODE)REGULATIONS 2013SYLLABUS I, II, III AND IV SEMESTERCommon to:MBA - General ManagementMBA - Technology ManagementMBA - Marketing ManagementMBA - Human Resource ManagementMBA - Financial Services ManagementMBA - Health Services ManagementMBA - Operations ManagementMBA - Hospitality and Tourism ManagementGENERAL MANAGEMENTSEMESTER - IDBA 7101MANAGEMENT CONCEPTSCourse Objective:Course Outcome:Credits: 3The purpose of this course is to expose the student to the basic concepts ofmanagement in order to aid the student in understanding how an organizationfunctions, and in understanding the complexity and wide variety of issuesmanagers face in today’s business firms.Completing this course will make the students knowledgeable on the historical,current, and future issues in management.UNIT IINTRODUCTION TO MANAGEMENT - Evolution of Management thoughts –Contribution of Selected Management Thinkers – Various approaches to management –contemporary management practice – Managing in global environment – Managerialfunctions.UNIT IIPLANNING - Importance of planning – Types of planning – decision making process –Approaches to decision making – Decision models – Pay off Matrices – Decision trees –Break Even Analysis.UNIT IIIORGANISING - Departmentation – Span of Control – Delegation – Centralisation andDecentralisation – Committees – Line and Staff relationships – Recent trends inorganisation structures.UNIT IVSTAFFING - Process of Recruitment, Selection, Induction Training – Motivation –Leading – Leadership styles and qualities – Communication – process and barriers.UNIT VCONTROLLING - Managements control systems – techniques – Types of control.

TEXT BOOKS:1. Stephen P. Robbins and David A. Decenzo, Fundamentals of Management, Pearson Education,8th Edition, 2012.2. J.S.Chandan, Management Concepts and Strategies, Vikas Publishing House, 2010.REFERENCE BOOKS :1. Tim Hannagan, Management Concepts and Practices, Macmillan India Ltd., 5th Edition,2009.2. Hellriegel, Jackson and Slocum, Management: A Competency-Based Approach, South Western,11th edition, 2007.3. Stewart Black and Lyman W. Porter, Management – Meeting New Challenges, Prentice Hall,2000.4. Koontz, Essentials of Management, Tata McGraw-Hill, 7th Edition, 2006.5. Bateman Snell, Management: Competing in the new era, McGraw-Hill Irwin, 5th Edition,2002.

DBA 7102STATISTICS FOR MANAGEMENTCourse Objective:Course Outcome:Credits: 4To understand and communicate statistical findings, to learn to apply statisticaltools to solve managerial questions, to learn to critically assess statistical designsand methodsStudents will be able to think critically about the data arising in managementenvironments, selecting the best tools to describe, analyze, and xploit this datafor decision support.UNIT IPROBABILITY - Basic definitions and rules for probability, conditional probability,independent of events, Baye’s Theorem, random variables, Probability distributions:Binomial, Poisson, Uniform and Normal Distributions.UNIT IISAMPLING DISTRIBUTION AND ESTIMATION - Introduction to samplingdistributions, sampling techniques, sampling distribution of mean and proportion,application of central limit theorem. Estimation: Point and Interval estimates forpopulation parameters of large sample and small samples, determining the sample size.UNIT IIITESTING OF HYPOTHESIS - Hypothesis testing: one sample and two samples testsfor means and proportions of large samples (z-test), one sample and two sample tests formeans of small samples (t-test), F-test for two sample standard deviations.UNIT IVNON-PARAMETRIC METHODS - Sign test for paired data. Rank sum test: Mann –Whitney U test and Kruskal Wallis test. One sample run test, Rank correlation. Chisquare tests for independence of attributes and goodness of fit.UNIT VCORRELATION, REGRESSION AND TIME SERIES ANALYSIS - Correlationanalysis, estimation of regression line. Time series analysis: Variations in time series,trend analysis, cyclical variations, seasonal variations and irregular variations.TEXT BOOKS:1. Levin R.I. and Rubin D.S., “Statistics for management”, 7th edition, Prentice Hall of India Pvt.Ltd., New Delhi, 2001.2. Aczel A.D. and Sounderpandian J., “Complete Business Statistics”, 5th edition, Tata McGraw –Hill Publishing Company Ltd., New Delhi, 2009.3. Anderson D.R., Sweeney D.J. and Williams T.A., “Statistics for business and economics”, 8thedition, Thomson (South – Western) Asia Pte. Ltd., Singapore, 2010.REFERENCE BOOKS:1. Levine D.M., Krehbiel T.C. and Berenson M.L., “Business Statistics: A First Course”, PearsonEducation Asia, 2nd edition, New Delhi, 5th Edition, 2009.2. Hooda R.P., “Statistics for Business and Economics”, 2nd edition, Macmillan India Ltd., 2010.3. Morse L.B., “Statistics for Business and Economics”, HarperCollins college Publishers, NewYork, 1994.

DBA 7103ECONOMIC ANALYSIS FOR BUSINESSCourse Objective:The course is designed to enable the students to make sense of the array ofeconomic data and events that are surrounded by and to place those into a logicaland consistent framework. It helps to make own judgments about the likelyconsequences of various economic events, including the likely policy response ofdecision makers.At the end of the course the students will be able to identify the major economicproblems that may affect an economy and to apply simple microeconomic theoryto some practical problemsCourse Outcome:Credits: 4UNIT IINTRODUCTION - The themes of economics – scarcity and efficiency – threefundamental economic problems – society’s capability – Production possibility frontiers(PPF) – Productive efficiency Vs economic efficiency – economic growth & stability –Micro economies and Macro economies – the role of markets and government – PositiveVs negative externalities.UNIT IICONSUMER AND PRODUCER BEHAVIOUR - Market – Demand and Supply –Determinants – Market equilibrium – elasticity of demand and supply – consumerbehaviour – consumer equilibrium – Approaches to consumer behaviour – Production –Short-run and long-run Production Function – Returns to scale – economies Vsdiseconomies of scale – Analysis of cost – Short-run and long-run cost function –Relation between Production and cost function.UNIT IIIPRODUCT AND FACTOR MARKET - Product market – perfect and imperfectmarket – different market structures – Firm’s equilibrium and supply – Marketefficiency – Economic costs of imperfect competition – factor market – Land, Labourand capital – Demand and supply – determination of factor price – Interaction of productand factor market – General equilibrium and efficiency of competitive markets.UNIT IVPERFORMANCE OF AN ECONOMY – MACRO ECONOMICS - Macroeconomic aggregates – circular flow of macroeconomic activity – National incomedetermination – Aggregate demand and supply – Macroeconomic equilibrium –Components of aggregate demand and national income – multiplier effect – Demandside management – Fiscal policy in theory.UNIT VAGGREGATE SUPPLY AND THE ROLE OF MONEY - Short-run and Long-runsupply curve – Unemployment and its impact – Okun’s law – Inflation and the impact –reasons for inflation – Demand Vs Supply factors –Inflation Vs Unemployment tradeoff– Phillips curve –short- run and long-run –Supply side Policy and management- Moneymarket- Demand and supply of money – money-market equilibrium and national income– the role of monetary policyTEXT BOOKS:1. Paul A. Samuelson and William D. Nordhaus, Economics, 19th edition, Tata McGraw Hill,2006.2. William Boyes and Michael Melvin, Textbook of economics, Biztantra, 2007.3. N. Gregory Mankiw, Principles of Economics, 6th edition, Thomson learning, New Delhi, 2011.4. Richard Lipsey and Alee Charystal, Economics, 12th edition, Oxford University Press, NewDelhi, 2011.5. Karl E. Case and Ray C. fair, Principles of Economics, Pearson Education Asia, New Delhi,10th edition, 2011.

DBA 7104ORGANISATIONAL BEHAVIORCourse Objective:Course Outcome:Credits: 3To gain a solid understanding of human behavior in the workplace from anindividual, group, and organizational perspective and frameworks and tools toeffectively analyze and approach various organizational situations.Students will be able to apply problem solving and critical thinking abilities toanalyze the kinds of choices available for developing alternative organizationalbehavior approaches in the workplace.UNIT IFOCUS AND PURPOSE - Definition, need and importance of organizationalbehaviour – Nature and scope – Frame work – Organizational behaviour models.UNIT IIINDIVIDUAL BEHAVIOUR - Personality – types – Factors influencing personality –Theories – Learning – Types of learners – The learning process – Learning theories –Organizational behaviour modification - Misbehaviour – Types – ManagementIntervention. Emotions - Emotional Labour – Emotional Intelligence – Theories.Attitudes – Characteristics – Components – Formation – Measurement- Values.Perceptions – Importance – Factors influencing perception – Interpersonal perceptionImpression Management Motivation – importance – Types – Effects on work behavior.UNIT IIIGROUP BEHAVIOUR - Organization structure – Formation – Groups in organizations– Influence – Group dynamics – Emergence of informal leaders and working norms –Group decision making techniques – Team building - Interpersonal relations –Communication – Control.UNIT IVLEADERSHIP AND POWER - Meaning – Importance – Leadership styles – Theories– Leaders Vs Managers – Sources of power – Power centers – Power and Politics.UNIT VDYNAMICS OF ORGANIZATIONAL BEHAVIOUR - Organizational culture andclimate – Factors affecting organizational climate – Importance. Job satisfaction –Determinants – Measurements – Influence on behavior. Organizational change –Importance – Stability Vs Change – Proactive Vs Reaction change – the change process– Resistance to change – Managing change. Stress – Work Stressors – Prevention andManagement of stress – Balancing work and Life. Organizational development –Characteristics – objectives –. Organizational effectivenessTEXT BOOKS:1. Stephen P. Robins, Organisational Behavior, PHI Learning / Pearson Education,15th edition, 2012.2. Fred Luthans, Organisational Behavior, McGraw Hill, 12th Edition, 2005.REFERENCE BOOKS:1. Schermerhorn, Hunt and Osborn, Organisational behavior, John Wiley, 12th Edition, 2011.2. Udai Pareek, Understanding Organisational Behaviour, 2nd Edition, Oxford Higher Education,2008.3. Mc Shane & Von Glinov, Organisational Behaviour, 6th Edition, Tata Mc Graw Hill, 2012.4. Hellrigal, Slocum and Woodman, Organisational Behavior, Cengage Learning, 2010.5. Ivancevich, Konopaske & Maheson, Oranisational Behaviour & Management, 14th edition, TataMcGraw Hill, 2011.

DBA 7105COMMUNICATION SKILLSCourse Objective:Course Outcome:Credits: 3To understand how communication works, and to manage the assumptions moreeffectively. Helps students communicate effectively, appropriately and clearly inall situations.Students will be able to identify barriers to effective communication and how toovercome them.UNIT ICOMMUNICATION IN BUSINESS - Systems approach- forms - functions andprinciples of communication - management and communication- communicationpatterns - barriers to communication - interpersonal perception – SWOT analysis -JohariWindow -Transactional Analysis.UNIT IINON-VERBAL AND INTERCULTURAL COMMUNICATION - Importance ofnon-verbal communication - personal appearance - facial expressions- movementposture – gestures - eye contact –voice - beliefs and customs- worldview and attitude.UNIT IIIORAL COMMUNICATION - Listening - types and barriers to listening - speaking planning and audience awareness - persuasion- goals - motivation and hierarchy ofneeds - attending and conducting interviews-participating in discussions, debates - andconferences - presentation skills- paralinguistic features -fluency development strategiesUNIT IVBUSINESS CORRESPONDENCE - Business letter - principles of business writingmemos -e-mails – agendas- minutes- sales letter- enquiries- orders- letters of complaintclaims and adjustments- notice and tenders- circulars- letters of application and résumé.UNIT VBUSINESS PROPOSALS AND REPORTS - Project proposals- characteristics andstructure- Project reports – types- characteristics,-structure-Appraisal reports –performance appraisal, product appraisal- Process and mechanics of report writingvisual aids- abstract - executive summary- recommendation writing- definition of terms.TEXT BOOKS:1. Lesikar, Raymond V., John D Pettit, and Mary E FlatlyLesikar’s, Basic BusinessCommunication, Tata McGraw-Hill, 11th edition, New Delhi, 2007.2. Gerson, Sharan J., and Steven M Gerson, Technical Writing: Process and Product. PearsonEducation, New Delhi, 8th Edition, 2013.3. Murphy, Herta, Herbert W Hildebrandt, and Jane P Thomas, Effective BusinessCommunication. 7th ed. Tata McGraw-Hill, New Delhi.4. Bovee, Courtland and John V Thill, Business Communication Today, , Pearson Education, NewDelhi, 11th edition, 2012.REFERENCE BOOKS:1. McGrath, E. H., S. J, Basic Managerial Skills for All, Prentice-Hall of India, New Delhi, 8th ed.2011.2. Raman, Meenakhshi, and Prakash Singh, Business Communication. O U P, New Delhi, 2ndEdition, 2012.3. Stuart Bonne E., Marilyn S Sarow and Laurence Stuart, Integrated Business Communication ina Global Market Place.3rd ed. John Wiley India, New Delhi, 2007.4. Guffey, Mary Ellen., Business Communication: Process and Product, Thomsonand South-western, 7th edition, 2010.

DBA 7106ACCOUNTING FOR MANAGEMENTCourse Objective:Course Outcome:Credits: 4Students acquire knowledge of internal accounting system, cost classification,cost behavior, cost volume profit analysis, budget and variance analysis indecision making.Students will be able to apply cost relationship for analysis, use costs in pricingand decision making.UNIT IFINANCIAL ACCOUNTING - Introduction to Financial, Cost and ManagementAccounting- Generally accepted accounting principles, Conventions and ConceptsBalance sheet and related concepts- Profit and Loss account and related concepts Introduction to inflation accounting- Introduction to human resources accounting.UNIT IICOMPANY ACCOUNTS - Meaning of Company -Maintenance of Books of AccountStatutory Books- Profit or Loss Prior to incorporation- Final Accounts of Company.Employees stock option- Buy back of securities.UNIT IIIANALYSIS OF FINANCIAL STATEMENTS - Analysis of financial statements –Financial ratio analysis, cash flow (as per Accounting Standard 3) and funds flowstatement analysis.UNIT IVCOST ACCOUNTING - Cost Accounts - Classification of manufacturing costs Accounting for manufacturing costs. Cost Accounting Systems: Job order costing Process costing- Activity Based Costing. Costing and the value chain- Target costingUNIT VMANAGEMENT ACCOUNTING - Marginal costing including decision makingBudgetary Control & Variance Analysis - Standard cost system.TEXT BOOKS:1. M.Y.Khan & P.K.Jain, Management Accounting, Tata McGraw Hill, 5th edition, 2009.2. R.Narayanaswamy, Financial Accounting – A managerial perspective, PHI Learning, NewDelhi, 4th edition, 2011.REFERENCE BOOKS:1. Jan Williams, Financial and Managerial Accounting – The basis for business Decisions, , TataMcGraw Hill Publishers, 15th edition, 2011.2. Horngren, Surdem, Stratton, Burgstahler, Schatzberg, Introduction to Management Accounting,PHI Learning, 16th edition, 2013.3. Stice & Stice, Financial Accounting Reporting and Analysis, Cengage Learning, 11th edition2010.4. Singhvi Bodhanwala, Management Accounting -Text and cases, PHI Learning, 2008.5. Ashish K. Battacharya, Introduction to Financial Statement Analysis, Elsevier, 2007.

DBA 7107LEGAL ASPECTS OF BUSINESSCourse Objective:Course Outcome:UNIT ICredits: 3To develop an awareness of the legal framework within which business operatesin India and to give to the students the basic understanding of some of theimportant legal aspects of business.Helps students to avoid/resolve legal problems in a variety of business situations.MERCANTILE AND COMMERCIAL LAWTHE INDIAN CONTRACT ACT 1872 - Essential of a valid contract, VoidAgreements, Definition of contract, Formation of a contract, performance of contracts,breach of contract and its remedies, Quasi contracts.THE SALE OF GOODS ACT 1930 - Sales contract, Transfer of title and risk of loss,Guarantees and Warranties in sales contract, performance of sales contracts, conditionalsales and rights of an unpaid seller.NEGOTIABLE INSTRUMENTS ACT 1881 - Nature and requisites of negotiableinstruments. Transfer of negotiable instruments and liability of parties, enforcement ofsecondary liability, holder in due course, special rules for Cheque and drafts, dischargeof negotiable instruments.AGENCY - Nature of agency – Creation of agency, types of agents, Agent’s authorityand liability of principal and third party: Rights and duties of principal, agents and Thirdparty, liability of agents torts, termination of agency.UNIT IICOMPANY LAW - Major principles – Nature and types of companies, Formation,Memorandum and Articles of Association, Prospectus, Power, duties and liabilities ofDirectors, winding up of companies, Corporate Governance.UNIT IIIINDUSTRIAL LAW - An Overview of Factories Act, Payment of Wages Act,Payment of Bonus Act, Industrial Disputes Act.UNIT IVINCOME TAX ACT AND SALES TAX ACT - Corporate Tax Planning, Overview ofcentral Sales Tax Act 1956 – Definitions, Scope, Incidence of CST, Practical issues ofCST, Value Added Tax – Concepts, Scope, Methods of VAT Calculation, PracticalImplications of VAT.UNIT VCONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER LAWS Consumer Protection Act – Consumer rights, Procedures for Consumer grievancesredressal, Types of consumer Redressal Machineries and Forums, Cyber crimes, IT Act2000 and 2002, Cyber Laws, Introduction of IPR – Copy rights, Trade marks, PatentAct.TEXT BOOKS:1. N. D. Kapoor, Elements of mercantile Law, Sultan Chand and Company, India, 2008.2. P. K. Goel, Business Law for Managers, Bizentra Publishers, India, 2008.REFERENCE BOOKS:P. P. S. Gogna, Mercantile Law, S. Chand & Co. Ltd., India, 11th Edition, 2010.Dr. Vinod, K. Singhania, Direct Taxes Planning and Management, 2008.Akhileshwar Pathack, Legal Aspects of Business, 4th Edition, Tata McGraw Hill, 2007.Richard Stim, Intellectual Property- Copy Rights, Trade Marks, and Patents, Cengage Learning,2012.5. V. S. Datey, Taxman Publication, 21st Edition, 2009.

SEMESTER - IIDBA 7201PRODUCTION & OPERATIONS MANAGEMENTCourse Objective:Course Outcome:Credits: 4To understand the production function, Design of Product, Planning functions,Material Planning and Layout and Scheduling.Effective Forecasting of Production functions, Enhanced Planning of ProductDesign and Service Operations. Facility Planning and Project Management.UNIT IINTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT Production Systems – Nature, Importance and organizational function. Characteristics ofModern Production and Operations function. Organisation of Production function.Recent Trends in Production and Operations Management. Role of Operations inStrategic Management. Production and Operations strategy – Elements and CompetitivePriorities. Nature of International Operations Management.UNIT IIFORECASTING, CAPACITY AND AGGREGATE PLANNING - DemandForecasting – Need, Types, Objectives and Steps. Overview of Qualitative andQuantitative methods. Capacity Planning – Long range, Types, Rough cut plan,Capacity Requirements Planning (CRP), Developing capacity alternatives. AggregatePlanning – Approaches, costs, relationship to Master Production schedule. Overview ofMRP, MRP II and ERPUNIT IIIDESIGN OF PRODUCT, SERVICE AND WORK SYSTEMS - Product Design –Influencing factors, Approaches, Legal, Ethical and Environmental issues. Process –Planning, Selection, Strategy, Major Decisions. Service Operations – Types, Strategies,Scheduling (Multiple resources and cyclical scheduling). Work Study – Objectives,Procedure. Method Study and Motion Study. Work Measurement and Productivity –Measuring Productivity and Methods to improve productivity.UNIT IVMATERIALS MANAGEMENT - Materials Management – Objectives, Planning,Budgeting and Control. Overview of Materials Management Information Systems(MMIS). Purchasing – Objectives, Functions, Policies, Vendor rating and ValueAnalysis. Stores Management – Nature, Layout, Classification and Coding. Inventory –Objectives, Costs and control techniques. Overview of JIT.UNIT VPROJECT AND FACILITY PLANNING - Project Management – SchedulingTechniques, PERT, CPM, Crashing CPM networks – Simple Problems. FacilityLocation – Theories, Steps in Selection, Location Models – Simple Problems. FacilityLayout – Principles, Types, Planning tools and techniques.TEXT BOOKS:1. Aswathappa K and Shridhara Bhat K, Production and Operations Management, HimalayaPublishing House, 6th Edition, 2010.2. Pannerselvam R, Production and Operations Management, Prentice Hall India, 3rd Edition,2013.3. Norman Gaither and Gregory Frazier, Operations Management, South Western CengageLearning, 2006.REFERENCE BOOKS: Bedi, Production and Operations Management, Oxford University Press, 2007.Russel and Taylor, Operations Management, Wiley, 7th Edition, 2010.Chary S. N, Production and Operations Management, Tata McGraw Hill, 5th Edition, 2008.Chase Jacobs, Aquilano & Agarwal., Operations Management, Tata McGraw Hill, 11th edition,2006.5. Mahadevan B, Operations Management Theory and practice, Pearson Education, 2nd edition, 2010.

DBA 7202MARKETING MANAGEMENTCourse Objective:Course Outcome:Credits: 4To understand about Marketing concepts, Marketing Strategies, Buyer Behavior,and Marketing Trends.Better formulation of Marketing Strategies, Marketing Mix Decisions, CustomerRelationships and Enhanced Advertising of Products.UNIT IINTRODUCTION - Marketing – Definitions - Conceptual frame work – Marketingenvironment: Internal and External - Marketing interface with other functional areas –Production, Finance, Human Relations Management, Information System. Marketing inglobal environment – Prospects and Challenges.UNIT IIMARKETING STRATEGY - Marketing strategy formulations – Key Drivers ofMarketing Strategies - Strategies for Industrial Marketing – Consumer Marketing ––Services marketing – Competitor analysis - Analysis of consumer and industrial markets– Strategic Marketing Mix components.UNIT IIIMARKETING MIX DECISIONS - Product planning and development – Product lifecycle – New product Development and Management – Market Segmentation –Targeting and Positioning – Channel Management – Advertising and sales promotions –Pricing Objectives, Policies and methods.UNIT IVBUYER BEHAVIOUR - Understanding industrial and individual buyer behavior Influencing factors – Buyer Behaviour Models – Online buyer behaviour - Building andmeasuring customer satisfaction – Customer relationships management – Customeracquisition, Retaining, Defection.UNIT VMARKETING RESEARCH & TRENDS IN MARKETINGMarketing Information System – Research Process – Concepts and applications: Product– Advertising – Promotion – Consumer Behaviour – Retail research – Customer drivenorganizations - Cause related marketing - Ethics in marketing –Online marketing trends.TEXT BOOKS:1. Philip Kortler and Kevin Lane, Marketing Management, PHI 13th Edition, 20082. Paul Baisen et al, Marketing, Oxford University Press, 13th edition, 2008.REFERENCE BOOKS:1. Micheal R. Czinkota & Masaaki Kotabe, Marketing Management, Vikas Thomson Learning,2nd edition, 2001.2. Duglas, J. Darymple, Marketing Management, John Wiley & Sons, 7th edition, 2008.3. NAG, Marketing successfully- A Professional Perspective, Macmillan 2008.4. Boyd Walker, Marketing Management, McGraw Hill, 5th edition, 2006.5. Dalvymple, Marketing Management, Wiley India Pvt Ltd, 2008.6. Keith Flether, Marketing Management and Information Technology, Prentice Hall, 1998.

DBA 7203HUMAN RESOURCE MANAGEMENTCourse Objective:Course Outcome:Credits: 3To understand the organizations HRM practices, HR planning, TrainingActivities, Compensation and reward Planning, Performance Appraisal systems.Enhanced Recruitment activities, Better Training and Development programme,Motivated Workforce and reduced Employee Grievances.UNIT IPERCEPTIVE IN HUMAN RESOURCE MANAGEMENT - Evolution ofresource management – The importance of the human factor – Objectives ofresource management – Inclusive growth and affirmative action -Role ofresource manager – Human resource policies – Computer applications inresource management – Human resource accounting and audit.humanhumanhumanhumanUNIT IITHE CONCEPT OF BEST FIT EMPLOYEE - Importance of Human ResourcePlanning – Forecasting human resource requirement – Internal and External sources.Selection process screening – Tests - Validation – Interview - Medical examination –Recruitment introduction – Importance – Practices – Socialization benefits.UNIT IIITRAINING AND EXECUTIVE DEVELOPMENT - Types of training methodspurpose benefits resistance. Executive development programmes – Common practices Benefits – Self development – Knowledge management.UNIT IVSUSTAINING EMPLOYEE INTEREST - Compensation plan – Reward –Motivation – Theories of motivation – Career management – Development of mentor –Protégé relationships.UNIT VPERFORMANCE EVALUATION AND CONTROL PROCESS - Method ofperformance evaluation – Feedback – Industry practices. Promotion, Demotion, Transferand Separation – Implication of job change. The control process – Importance –Methods – Requirement of effective control systems grievances – Causes – Implications– Redressal methods.TEXT BOOKS:1. Decenzo and Robbins, Human Resource Management, Wiley, 11th Edition, 2013.2. Dessler, Human Resource Management, Pearson Education Limited,13th edition, 2007REFERENCE BOOKS:1. Mamoria C.B. and Mamoria S. Personnel Management, Himalaya PublishingCompany, 5th edition, 20112. Bernadin , Human Resource Management ,Tata Mcgraw Hill ,6th edition 2012.3. Eugence Mckenna and Nic Beach, Human Resource Management, Pearson Education Limited,2nd edition, 2008.4. Wayne Cascio, Managing Human Resource, McGraw Hill, 8th edition, 2009.5. Ivancevich, Human Resource Management, McGraw Hill, 7th edition, 2010.

DBA 7204FINANCIAL MANAGEMENTCourse Objective:Course Outcome:Credits: 4To understand the foundations of Finance and financing decisions, WorkingCapital and Long term sources of finance.Better Portfolio Management, dividend decisions, Inventory management andlong term financing decisions.UNIT IFOUNDATIONS OF FINANCE - Financial management – An overview- Time valueof money- Introduction to the concept of risk and return of a single asset and of aportfolio- Valuation of bonds and shares-Option valuation.UNIT IIINVESTMENT DECISIONS - Capital Budgeting: Principles and techniques - Natureof capital budgeting- Identifying relevant cash flows - Evaluation Techniques: Payback,Accounting rate of return, Net Present Value, Internal Rate of Return, Profitability Index- Comparison of DCF techniques - Project selection under capital rationing - Inflationand capital budgeting - Concept and measurement of cost of capital - Specific cost andoverall cost of capitalUNIT IIIFINANCING AND DIVIDEND DECISION - Financial and operating leverage capital structure - Cost of capital and valuation - designing capital structure. Dividendpolicy - Aspects of dividend policy - practical consideration - forms of dividend policy forms of dividends - share splits.UNIT IVWORKING CAPITAL MANAGEMENT - Principles of working capital: Concepts,Needs, Determinants, issues and estimation of working capital - Accounts ReceivablesManagement and factoring - Inventory management - Cash management - Workingcapital finance: Trade credit, Bank finance and Commercial paper.UNIT VLONG TERM SOURCES OF FINANCE - Indian capital and stock market, Newissues market Long term finance: Shares, debentures and term loans, lease, hirepurchase, venture capital financing, Private Equity.TEXT BOOKS:1. M.Y. Khan and P.K.Jain Financial management, Text, Problems and cases Tata McGraw Hill,5th edition, 2008.2. I. M. Pandey Financial Management, Vikas Publishing House Pvt. Ltd., 10th edition, 2007.REFERENCE BOOKS:1. Aswat Damodaran, Corporate Finance Theory and practice, John Wiley & Sons, 3rd edition,2013.2. James C. Vanhorne –Fundamentals of Financial Management– PHI Learning, 12th

MBA (DISTANCE MODE) REGULATIONS 2013 SYLLABUS I, II, III AND IV SEMESTER Common to: MBA - General Management MBA - Technology Management MBA - Marketing Management MBA - Human Resource Management MBA - Financial Services Management MBA - Health Services Management MBA - Opera