Transcription

MarketingSherpa SummitS po n sorship O pport u n ities5 th A n n ualB-to-B Demand Generation Summits ‘08East Coast SummitWest Coast Summit230 B-to-B marketers expected320 B-to-B marketers expectedOctober 5-7, 2008 – Boston, MA“The content was purely business-tobusiness, and the knowledge that weacquired is already being put to use inhow we run our company.”Paul BroniExecutive VP, Inbox Interactive, Inc.October 26-28 , 2008 – San Francisco, CAInside:Attendee Profile: Who You’ll Reach. Pages 2-3High-level Sponsorships. Pages 4-5Table-Top Exhibit.Page 6Exhibit Floor Maps.Page 7Certification Course Sponsor.Page 8Sponsorship Comparison Chart .Page 9Reservation Application. Page 10Contact Kim Pezzetti PHONE: 401-248-2974 EMAIL: [email protected] FAX: 401-247-1255

MarketingSherpa Summit5th A n n ualB-to-B Demand Generation ‘08East CoastOct 5-7, BostonWest CoastOct 26-28, San FranciscoSPONSORSHIP PACKET Reach America’s top business-to-business marketersPaid Attendee demographics 550 anticipated attendees:230 East Coast (Boston) / 320 West Coast (San Francisco) Job titles: Vice President, Director, Senior Manager: 46.55% Experience level: 10-20 years of marketing experienceUnlike most industry events, MarketingSherpa Summits feature100% highly practical Case Studies and research-based tactics.Our attendees are *pragmatic.* They don’t want theory or fluff,they want hands-on tips they can use to improve systems, improvecampaigns, improve measurement and improve their leadpipeline. If you offer such a tool, they want to know about you. 65% market business technology (software, hardware) 35% market business services or manufacturing offerings2008 Summit Overview550 top business-to-business marketers will gather behind closeddoors at MarketingSherpa’s Demand Generation Summits to hearexclusive research, expert presentations, and all-new case studiesfrom the trenches. They’ll gain highly practical tools and tips thatthey can implement immediately, regardless of the size of theirbudget or staff.Results-driven presentations cover: Search Engine Optimization: Tools and tips for making yourmarketing content more appealing to search engines Evangelism marketing: Generating positive buzz within yourclients’ organizations and throughout each of your verticalmarkets Low-budget/No-budget strategies for creating demandthrough online networking forums Proven PR techniques for gaining and sustaining positivecoverage in the industry trades and blogs The Must-Read Newsletter: Finding the time and resources todo it right Email marketing best-practices case study hand-picked byMarketingSherpa Beyond the lead: How marketing can help your accountmanagers close the deal Low-cost techniques for using video in event marketing andonline marketingAbout MarketingSherpaMarketingSherpa Inc. is a research firm publishing Case Studies,benchmark data, and how-to information read by hundreds ofthousands of advertising, marketing and PR professionals everyweek.Praised by The Economist, Harvard Business School’s WorkingKnowledge Site, and Entrepreneur.com, MarketingSherpa isdistinguished by offering practical, results-based marketinginformation researched and written by a staff of in-house reporters.Visitors to MarketingSherpa.com may sign up for their choice ofnine newsletters, including: specific Case Studies for businessto-business and business-to-consumer marketers, email-focusedStudies and Career Climber – the best way to find a great marketeror a great marketing job.MarketingSherpa also hosts annual Summits. This year’s include: Selling Online Subscriptions Summit ’08 – May 12-13, 2008– New York City , NYB-to-C Demand Generation Summit ‘08 - September 14-16,2008 – New York City , NYB-to-B Demand Generation East Coast 2008 Summit –October 5-7, 2008 – Boston , MAB-to-B Demand Generation West Coast 2008 Summit –October 26-28, 2008 – San Francisco , CAEmail Summit ’09 – March 15–17, 2009 – Miami , FLTo boost networking impact and exclusivity, tickets andsponsorships are strictly limited for each event. MostMarketingSherpa Summits sell out well before the actual eventdates. (None accept walk-in registrations.) Advertising on a shoestring: Do your due diligence and buywith confidence Landing page optimization: What works and whyContact Kim Pezzetti PHONE: 603-391-1942 EMAIL: [email protected] FAX: 401-247-1255

MarketingSherpa Summit5th A n n ualB-to-B Demand Generation ‘08East CoastOct 5-7, BostonWest CoastOct 26-28, San FranciscoSPONSORSHIP PACKET 2007 Summit attendees included executives from:AccentureACI WorldwideAction for Results, Inc.ActuateADP Retirement ServicesAdverb MediaAeris CommunicationsAgilent TechnologiesAll CoveredAmerithermAMTdirectAngoss Software CorporationApani NetworksAPCAppDevApplied Industrial TechnologiesApplied Knowledge Group, Inc.arcAspect SoftwareAstea InternationalAstute SolutionsATGAtlasAvitageAvnet Technology SolutionsBartlett CommunicationsBC MarketingBEA SystemsBearingPointBKM Marketing Associates, Inc.Black Box Network ServicesBlack Duck SoftwareBlast RadiusBloofusionBlue CoatBlue Coat SystemsBMC SoftwareBomgar CorporationBrightcoveBusiness Information GroupBusiness ObjectsBusiness.comCantata TechnoogyCanto GmbHCapital SolutionsCapterra, Inc.CauseLoyaltyCertain Software, Inc.CienaCitrix SystemsClockwork MarketingClontechCMD AgencyCMG PartnersCnetCOGBOX Inc.Cognos CorporationCommOutConselltantsCorporation Executive BoardCreative-OpsDanville Signal Processing, Inc.Dell ComputerDeluxe CorporationDemandbase, Inc.Direct ImpactDocuVantageDouble-Take Software, Inc.Eaton CorporationECI TelecomeCoastEcount, a Citi companyEDGAR OnlineeFax Corporate - j2 spire LearningEqualLogic, Inc.Equisys, Inc.ERI Economic Research InstituteESSeStara, Inc.Everon Technology ServicesFanfareFiberlinkFinancial CAD CorporationFinjanForrester ResearchFreedomVOICE SystemsGoogle Inc.Google JapanGreenhill & CoGSI Lumonics CorpGuardianEdge TechnologiesGuidewire SoftwareHamamatsu Corp.Harmonic Inc.Harvard Business SchoolHealthcare Success StrategiesHeroixHewlett-Packard CompanyHitachi ConsultingHitachi Data SystemsHPHP SoftwareHubSpotHuman Capital InstituteHyperStrike. IncIBMiLincIMNINDEVCO GroupInfoAdvantageInfopiaInforInovisInQuira, Inc.Intelligent Direct, IncInteractive IntelligenceIntermap TechnologiesintermecIntersystemsIntertek OCAInterwovenInTouch, Inc.Intuit, IncIONA TechnologiesIowa State UniversityIpswitch, Inc.iSuppli Corporationj2 Global CommunicationsJDA SoftwareJDSUJigsawJust In Time MarketingKelly Services, Inc.Kewill Trade and LogisticsKnowledgeStormKofaxLambda Americas Inc.Lapis Business SolutionsLava StudiosLenox - Newell RubbermaidLG Economic Research InstituteLifecareLifeSize CommunicationsList Engage Inc,Luminary MicroMacadamianMaCS, Inc.Mambo Media, Inc.Manasco Marketing PartnersMarathon TechnologiesMarket Net ServicesMarketing Support NetworkMarketoMarketOne International, Inc.MarkMonitorMasterCard WorldwideMBG Expense ManagmentMcAfee, IncMcKesson CorporationMediagrifMeridian SystemsMetrica DirectMicro FocusMicrosoftMilliporeMotorolaNational CineMediaNational InstrumentsNavtrakNet Atlantic, Inc.NetAppNetGainzNetsimplicityNetSuite Inc.NetuitiveNetwork GeneralNew England Tech WireNew ScientistNFIBNielsenNovellNVIDIAObjectivityOcé Technologies BVOceanos Marketing, Inc.OffermaticaOmnitureOn The MarkOneCoastOpsware, Inc.OraclePalm, Inc.Panda SecurityParadigm LearningPartners simonsPARTNERS simonsPaymetric, Inc.PC GuardianPC World CommunicationsPearson & Co.Pershing LLCPharmSourcePivotal CRMPlanet CentralPlanview, IncPre-employ.comPresagia Corp.Prosum Technology ServicesProtivitiPrudentialPsPrintPTCPurolator USAQAS, an Experian CompanyQgenisys, Inc.QNX Software SystemsQuestexQWESTReadyTalkReed Business InformationResponsysRocketseed International plcRSVP PublicationsRuma’s Fruit & Gift Basket WorldSafeData, LLCSafeNet, Inc.Sage SoftwareSalesforce.comSAP Global MarketingSAS InstituteSCA PromotionsScriptLogicSeagate Technology LLCSeaport CapitalSEISensorPro.comSequentia CommunicationsSerena SoftwareServoy USAShopLocalSilanis Technology Inc.SiteAcuitySmartDraw.comSoftraxSolidWorks CorporationSony Electronics Inc.SpaceClaim Corp.Staff Industry AnalystStandard Insurance Co.Stein Rogan PartnersSterling CommerceStratforSun Microsystems, Inc.SunGardSungard BancwareSybaseSymantecSymmetriconSynergis SoftwareSYSPROTableau SoftwareTECTechdirt, Inc.Tektronix, Inc.TeleNavTeleNet Marketing SolutionsTendo Communications IncThe Fulfillment CenterThe Kern OrganizationThe Lead DogsThe Linus GroupThe MathWorksThe New GroupThe Online 401(k)TheLadders.comThermo Fisher ScientificThomson CompuMarkThunderheadTIBCO Software Inc.TIBCO SpotfireTransCoreTrialStat CorporationTribridgeTrimble Mobile SolutionsUCG/Argosy DivisionUFP Technologies, Inc.Unica CorporationUNICCOVaisalaVarolii CorporationVeriSign, Inc.VeritudeVersant Advantage, IncViPSVisiprise, Inc.VivisimoVMwareVocusVtrenz, a Silverpop CompanyWarrillow & Co.Waters CorporationWellesley Information ServicesWells FargoWhatCountsWinshuttle, Inc.XandrosXO CommunicationsZantazZiff Davis EnterpriseZiff Davis Media2007 Summit SponsorsActive ConversionCompendium etoNetLine Corp.NowSpeedOffermaticaON24 Inc.Pivotal CRMReadyTalkSilverpop/VtrenzThe Lead DogsZoominfoContact Kim Pezzetti PHONE: 603-391-1942 EMAIL: [email protected] FAX: 401-247-1255

MarketingSherpa Summit5th A n n ualB-to-B Demand Generation ‘08East CoastOct 5-7, BostonWest CoastOct 26-28, San FranciscoSPONSORSHIP PACKET Visionary SponsorshipONLY EAST COAST SPONSOR AVAILABLEMain Benefits:ONLY EASTCOASTSPONSORAVAILABLE 25,000 forEast CoastSponsorshipExclusivity:Only oneVisionarySponsor will beaccepted perCoast#1. Your logo everywhere: Projected on a 9X12 projection screen during breaks On the front cover of the attendee guide On printed & PDF brochures distributed to 40,000 B-to-B marketers to promotethe Summit starting starting late Spring 2008 (first Deadline is April 30, 2008). On the official Summit microsite On the pens and notepads given to attendees for record keeping On lanyards for attendee badges#2.You host the Official Networking ReceptionThis will be held immediately after the final session of day one. Yes, you may give attendeessponsored gifts for coming, place signage around the room, wear “host” badges, etc. All gifts,signage etc. must be MarketingSherpa approved.SOLD#3. Complimentary 10X20 booth space (the largest)#4. Public acknowledgement (plus hotlink) from MarketingSherpa You’ll be thanked by the Summit moderator twice during the Summit. You’ll be thanked online (including a hotlink) in the official Summit wrap-up report sentto all MarketingSherpa readers.Additional benefits:#5. Attendee contact listYou’ll get the cleaned postal mailing list after the Summit so you can easily follow-up(no email or phone numbers included).#6.#7.White paper distribution – attendee educationYou can include up to 25 pages (front and back) of educational white paper-style materials(not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughoutthe year – it’s in a prized place in their professional libraries.One full summit ticket (valued at 1595.00)Discount tickets#8. 300 off the full Summit ticket price for all of your employees, clients and keyprospects. (Tickets limited, offer subject to availability. Most Summits sell out prior to the event.)* Sponsor provides gifts. Subject to MarketingSherpa approval.Contact Kim Pezzetti PHONE: 603-391-1942 EMAIL: [email protected] FAX: 401-247-1255

MarketingSherpa Summit5th A n n ualB-to-B Demand Generation ‘08East CoastOct 5-7, BostonWest CoastOct 26-28, San FranciscoSPONSORSHIP PACKET Trendsetter SponsorshipLimit one per CoastMain Benefits:Save 5,000when yousponsorbothCoasts!#1.You host the two networking breakfasts & lunchesYou will be the official host of the buffet-style networking lunches held on each dayof the Summit. Yes, you may place sponsor-provided gifts on each seat*. You may also placesignage around the room and on the buffet, wear “host” badges, etc. (Table signs provided byMarketingSherpa, include company logo and tagline.)#2. Complimentary 10X10 booth space#3. Your logo will be featured on the first page of the Sponsor section in the official attendee guide. 15,000 per Coast(East/West) or 25,000 for bothExclusivity:Only oneTrendsetterSponsor will beaccepted perCoastSOLDAdditional benefits:#4. Attendee contact listYou’ll get the cleaned postal mailing list after the Summit so you can easily follow-up(no email or phone numbers included).#5.White paper distribution – attendee educationYou can include up to 15 pages (front and back) of educational white paper-style materials(not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughoutthe year – it’s in a prized place in their professional libraries.#6. One full summit ticket (valued at 1595.00)#7. Discount tickets 300 off the full Summit ticket price for all of your employees, clients and key prospects.(Tickets limited, offer subject to availability. Most Summits sell out prior to the event.)* Sponsor provides gifts. Subject to MarketingSherpa approval.Contact Kim Pezzetti PHONE: 603-391-1942 EMAIL: [email protected] FAX: 401-247-1255

MarketingSherpa Summit5th A n n ualB-to-B Demand Generation ‘08East CoastOct 5-7, BostonWest CoastOct 26-28, San FranciscoSPONSORSHIP PACKET Welcome SponsorshipLimit oneMain Benefits:Dual Coastoffer Onlyfor optimalexposure! 25,000 forDual Coast(East &West)Exclusivity:Only oneWelcomeSponsor for bothcoasts!#1.Branded Attendee GiftYour gift, containing your logo and tagline, is placed on each attendee’s seat on themorning of Day 2 of the Summit. Item TBD no later than June 30, 2008.#2. Complimentary table top space in Boston and 10X10 booth space in San Francisco#3. Your logo will be featured on the (East/West Coast) key cards for those attendees staying at thehotel hosting the Summit.#4.SOLDYour logo will be included on the inside back cover of the attendee guidebook.Additional benefits:#5. Attendee contact listPostal mailing list of all Summit attendees so you can follow up easily after the Summit (no phoneor email).#6.#7.White paper distribution – attendee educationYou can include up to 10 pages (front and back) of educational white paper-style materials(not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughoutthe year – it’s in a prized place in their professional libraries.One full summit ticket (valued at 1595.00)#8. Discount tickets 300 off the full Summit ticket price for all of your employees, clients and key prospects.(Tickets limited, offer subject to availability. Most Summits sell out prior to the event.)Table Top Exhibitor OpportunitiesLimit only 13 table tops in Boston/ 15 table tops in San Francisco.table top includes:#1.Save 1,000for bothCoasts! 5,495 per Coast(East/West) or 9,990 for bothA 6-foot lined table, internet connection, chairs and trash (electrical needs can be arrangedwith the hotel)#2. Your logo on a page with other table top exhibitors in the attendee Summit guide. Attendeesrefer to this guide throughout the year – it’s in a prized place in their professional libraries.SOLD#3. Postal mailing list of all Summit attendees so you can follow up easily after the Summit (no phoneor email).#4. One full summit ticket (per table top purchase valued at 1595.00)#5. Discount tickets 300 off the full Summit ticket price for all of your employees, clients and key prospects.(Tickets limited, offer subject to availability. Most Summits sell out prior to the event.)See Exhibit Floor Map on Next PageContact Kim Pezzetti PHONE: 603-391-1942 EMAIL: [email protected]sherpa.com FAX: 401-247-1255

MarketingSherpa Summit5th A n n ualEast CoastOct 5-7, BostonB-to-B Demand Generation ‘08West CoastOct 26-28, San FranciscoSPONSORSHIP PACKET Exhibit Floor MapsBoston Exhibit Floor4(to SOLDSOLDSan Francisco Exhibit Floor(to scale)SOLD SOLD SOLD SOLD SOLDSOLD SOLD SOLD SOLD SOLDSOLDSOLDSOLDSOLDSOLDContact Kim Pezzetti PHONE: 603-391-1942 EMAIL: [email protected] FAX: 401-247-1255

MarketingSherpa Summit5th A n n ualB-to-B Demand Generation ‘08East CoastOct 5-7, BostonWest CoastOct 26-28, San FranciscoSPONSORSHIP PACKET Certification Course SponsorshipLimit one per CoastBenefits:Save 2,000for bothCoasts! 8,495 per Coast(East/West) or 14,995 for both#1.SOLDYour logo on: Signage within the certification room Promotional Items to be utilized (TBD no later than June 30, 2008)#2. Student Attendance list ONLYYou’ll get the cleaned postal mailing list after the Summit so you can easily follow-up (no phone oremail).#3. Post certification Cocktail Reception(this will be held at the sponsor’s discretion. **Sponsor will be responsible for cost as well**)Additional OpportunitiesPre-SummitMailingSave 1,000 forboth Coasts! 5,500 per Coast(East/West) or 10,000 for bothPre-Summit Mailing#1.Your logo on the pre-summit mailing* (item to be determined no later than June 30, 2008).#2.Attendee Contact listYou’ll get the cleaned postal mailing list after the Summit so you can easily follow-up (no phone oremail)* MarketingSherpa reserves the right to select electronic mailing if they choose.Contact Kim Pezzetti PHONE: 603-391-1942 EMAIL: [email protected] FAX: 401-247-1255

MarketingSherpa Summit5th A n n ualB-to-B Demand Generation ‘08East CoastOct 5-7, BostonWest CoastOct 26-28, San FranciscoSPONSORSHIP PACKET Sponsorship Comparison ChartsTrendsetterWelcomeSponsorTabletopsFront cover ofattendee guide1st pg. ofsponsorshipsectionKeycards forhotel rooms &inside backcover of guideIn guide,on mapNetworkingReception(Monday evening)Breakfasts &LunchesXXXX10 x 20 (largest)10 x 1010 x 106x2tabletopVisionaryLogo projected on 9x12 screen at start & during breaksLogo Appearance(s)Official Networking HostFull summit ticket (valued at 1595)Exhibit SpaceXHotel Key Cards& Welcome GiftBranded Attendee Gift(s)White paper bound into Attendee Guidebook25 pages15 pages10 pages5 pagesDiscounts for customers / prospectsXXXXList: Attendee’s addresses post eventXXXXSpecial Offer: Certification Course Sponsor OfferingIncludes the following:Post Certification Course Networking Reception for certification students only(Sunday afternoon)Logo on promotional items used during certification course: TBD no later than June 30, 2008*Student Attendance List (no phone or email)Contact Kim Pezzetti PHONE: 603-391-1942 EMAIL: [email protected] FAX: 401-247-1255

MarketingSherpa Summit5th A n n ualB-to-B Demand Generation ‘08East CoastOct 5-7, BostonWest CoastOct 26-28, San FranciscoSPONSORSHIP PACKET 10Reservation ApplicationDo you plan on sponsoring more than one Sherpasummit this year? If so, MarketingSherpa is happy tooffer the following discounts: Sponsor 2 summits within the same calendaryear, and receive 10% off Sponsor 3 summits within the same calendaryear, and receive 15% offVisionary (Limit One Per Coast)q Save 5,000: Both Coasts 45,000q Just West Coast: 25,000q Just East Coast: 25,000SOLDTrendsetter (Limit One Per Coast)q Save 5,000: Both Coasts 25,000q Just East Coast: 15,000q Just West Coast: 15,000SOLDWelcome (Limit One)q Dual Coast Only: Both Coasts 25,000SOLDTable Top Exhibit (Limit 13 Boston/ Limit 15 San Fran)q Save 1,000: Both Coasts 9,990q Just East Coast: 5,495q Just West Coast: 5,495SOLDPreferred tabletop location #Certification Courseq Save 2,000: Both Coasts 11,990q Just East Coast: 6,995q Just West Coast: 6,995SOLDPre-Summit Mailingq Save 1,000: Both Coasts 14,995q Just East Coast: 8,495q Just West Coast: 8,495* Note: Tickets are not required to staff a tabletop, however if you intend to go toany sessions or attend networking functions you are not the named sponsor of,you must have a ticket.Note: Your sponsorship will be accepted contingenton application approval by MarketingSherpa, a formal contract signed by both parties, and depositprovided as stated on our contract.Company NameContact NameTitleMailing AddressCity, State, ZipCountryE-Mail (we respect your privacy)Phone Number (in case of questions)Authorized signatureDateSend To:MarketingSherpa Inc.499 Main Street, Warren, RI 02885phone: 877.895.1717(outside the U.S. call 401.247.2655)fax: 401.247.1255Contact Kim Pezzetti PHONE: 603-391-1942 EMAIL: [email protected] FAX: 401-247-1255

October 5-7, 2008 – Boston, MA 230 B-to-B marketers expected . List Engage Inc, Luminary Micro Macadamian MaCS, Inc. Mambo Media, Inc. Manasco Marketing Partners Marathon Technologies . Silverpop/Vtrenz The Lead dogs