Transcription

11/4/13DRAFT- ‐NewCourseAnnouncementStrategy professor’sname ishighprofilecourse.1

,ages16 mpactmediumsandoutlets SocialNetworks–Facebook,Twiier,reddit,Google ,LinkedIn Email–DedicatedrichmediacommunicaCons twebsites. Adver ughpartners erCcalandgeneraloutlets. servicetoolslocatedonstandalone,dedicatedwebsite. mouthreferral.2

11/4/13PressOverviewMethodsofPressEngagement erswithstorypitch.– Tools:Release,FAQ,BIO,CourseOverviewandB- ‐roll.– nexclusivewithmajorpub.– Who:TV,Radio,tradiConalprint/internetmediaandblog Pre- edforTVandradiooutlets.– Tools:Video,mediaadvisory,FAQ,BIOandB- ‐roll.– When:1weekpriortocourselaunch(finalpush)– )PressreleaseatlaunchFAQsBiosImages,B- plicableSelf- .org/ professor ext)Samplesocialposts(FB/G s(hostedonyoutube)andimages3

11/4/13PostSiteLaunchCommunica onsCourseCommunica onSuccessGuidelines:1. ewriienwellinadvance.2. Iflaunched3 monthsout,sendemailstoreenergizetheaudienceonabi- ‐monthlybasis.3. al.4. nder,inpreparaConforyourcourse coursewillstart- .2.3.4.5.Note:Pleaseinclude1- e.4

alifornia,FormerXXXXXofTheBroad.PartnerNameDescrip on/Loca onEmailBlog/WebsiteInclusion3- ‐5FB/G postsand1- ‐2tweetsaboutcourse1- oG ncludeontoemployeesandg homepagefor2 users.days.PSA/FreeAdver providefreeinventoryonyoutube.5

11/4/13PressOutreachOutletSample- ‐WSJRegionServedNorthAmericaKeyContactConnec houtAncillarySlides6

11/4/13Cri calCourseRegistra belaunchedandgivenatleast3- ithina2WeekPeriodStep1- pitch/conductoutreachtocoincidewithlaunch.Step2- p7–IncludeinfutureedXemails,make2- uretheyadvocateforcourse.7

Marketing Plan Template (detailed version).pptx Author: Ruth Wasser Created Date: