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Business PlanRevised November 2018Throwback Family Fun, LLCCasa Grande, AZ [email protected]
Confidentiality AgreementThe undersigned reader acknowledges that any information provided by Kelsey & Peter Redwine in thisbusiness plan, other than information that is in the public domain, is confidential in nature, and that anydisclosure or use of same by the reader may cause serious harm or damage to Throwback Family Fun,LLC. Therefore, the undersigned agrees not to disclose it without express written permission fromKelsey or Peter Redwine.Upon request, the undersigned reader will immediately return this document to Kelsey or PeterRedwine.SignatureName (typed or printed)- -DateThis is a business plan. It does not imply an offering of securities.2
Table of ContentsBusiness Plan.1Confidentiality Agreement .2I. Executive Summary .5BUSINESS OVERVIEW. 5TARGET MARKET . 5COMPETITION . 5MANAGEMENT TEAM . 5REVENUE MODEL . 6OWNER PARTICIPATION . 6II. Company Description .7Company mission statement . 7Company philosophy and vision . 7Company goals . 7Target market . 7Competition . 8Legal structure . 8III. Products & Services .8Product Idea . 8Need Fulfilled . 8Unique Features . 8Liabilities and Risk Analysis. 8Suppliers . 10Special Permits . 10IV. Marketing Plan .10Market research . 10The Area . 10Bowling . 10Roller Skating . 11Overall Approach . 11Barriers to Entry . 12Threats & Opportunities . 12SWOT Analysis. 13Target customer. 13Key competitors . 14Peripheral Competitors . 14Promotional Budget . 14Pricing . 15V. Operational Plan .16Production. 16Quality control . 16Legal Environment . 17Personnel . 17Suppliers . 17VI. Management & Organization .18Biographies . 18Gaps . 213
Advisors . 21Organization Chart. 22VII. Startup Expenses & Capitalization .23Start-Up Expenses . 2312-Month Profit & Loss . 25VIII. Financial Plan .263-year Pro Forma projections . 26IX. Appendices.294
I. Executive SummaryBUSINESS OVERVIEWThrowback Family Fun, LLC, will be a family entertainment center dedicated to bringing aprofitable business to the people of Casa Grande, Arizona, by providing classic pastimes:state-of-the-art bowling, traditional roller skating, and a family-friendly laser tag arena, thelatest kid-friendly redemption arcade games, as well as party facilities that will be the mostdesired location in town.TARGET MARKETAccording to the Census Bureau, there are nearly 100,000 people within a 16-mile radiusof Casa Grande, including more than 50,000 people in the town itself. Because Throwbackwill have multiple entertainment options appealing to people of all ages and abilities, weconsider this entire population to be our target market. These are mostly middle-classfamilies with some level of discretionary spending available for entertainment each monthand virtually nowhere local they can go to spend it.COMPETITIONCasa Grande does have one open bowling alley, which was built in 1958. It consists of 12lanes and equipment that has not been updated in more than 20 years. The closest othercompetition for what Throwback Family Fun will offer is: UltraStar bowling, arcade, and laser tag – Maricopa, 26 miles/40 minutes awaySkateland USA roller skating rink – Chandler, 45 miles/44 minutes awayPeter Piper Pizza & Boston’s Pizza are the only other businesses in Casa Grande that offerchildren’s birthday party packages & facilities.MANAGEMENT TEAMA Limited Liability Company, Throwback Family Fun is sole-owned by Kelsey Redwine.Kelsey successfully started her own direct-sales business with Premier Designs Jewelry.This involved regional & national travel, meticulous revenue & expense recordkeeping,inventory management, and client follow-up. She was completely responsible for everyparty hostess, attendee, purchaser, and downline distributor relationship. Within threeyears, she was recognized as a member of the President’s Club, having attained the top5% of sales in the company. After five years and thousands of sales, as well as developingother distributors and managing business relationships with hundreds of clients, sheelected to leave that business in favor of becoming a foster parent with Peter. Kelsey is acommon-sense, level-headed woman of impeccable character, respected in thecommunity for the relationships she built through her Premier business, as well as throughchurch, as an active member of the Christian Motorcyclists Association, and within thefoster/adoptive parent community.Our General Manager, Ross Scanio, is a retired Lieutenant Colonel with the U.S. MarineCorps. Starting as an F-18 fighter pilot, he has deployed all around the world,
3-year Pro Forma projections .26 IX. Appendices.29. 5 I. Executive Summary BUSINESS OVERVIEW Throwback Family Fun, LLC, will be a family entertainment center dedicated to bringing a profitable business to the people of Casa Grande, Arizona, by providing classic pastimes: state-of-the-art bowling, traditional roller skating, and a family-friendly laser tag arena, the latest kid-friendly .
