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DIGITAL MEDIA, YOUR STUDENTSAND YOUR CLASSROOMTOM PINCINCE, ATHLETICS/MARKETING & COMMUNICATIONMICHAEL NORTH, COMMUNICATION DEPARTMENTSTEVE YAVNER, DEPARTMENT OF JOURNALISM
TOM PINCINCEKIDS ANDTHEIR DEVICESATHLETICSMARKETING &COMMUNICATIONSPART-TIME LECTURER
I’M MORE THAN THEATHLETICS GUY, HERE’SHOW I’VE LEARNED
HOW DO THEY LEARN?
I’M ALL FORTECHNOLOGY BUTHERE IS MY PET PEEVE
WHAT DO THEY WANT TO DO?
HALF OF 3RD GRADERS MY SURVEY
WHAT DO THENUMBERS TELL US?(ACCORDING TO COMMON SENSE MEDIA)
KIDS AGE 8 AND UNDERSPEND AN AVERAGE OF 2HOURS AND 19 MINUTES ADAY WITH SCREEN MEDIA
MORE FAMILIES SUBSCRIBE TOSTREAMING SERVICES THANDO TO CABLE
95% OF HOMES HAVE AMOBILE DEVICE(52% IN 2011)
42% OF KIDS UNDER 8 HAVETHEIR OWN DEVICES
COMMUNICATING WITHTEACHERS THROUGH DIGITALIS HOW THESE KIDS AREGROWING UP
DIGITAL CLASSROOMSPOWERSCHOOLEMAILREMIND APP
WHAT WE’RE DOING IN M&CHERE AT CCSU:WE’RE GOING AFTER THE KIDSWHERE THEY ARE, ON THEIRDEVICES
MANAGING YOUR STUDENTS ANDTHEIR TECHNOLOGYMICHAEL NORTH, PH.D.COMMUNICATION DEPARTMENT
DOESTHIS LOOKFAMILIAR?
WHO WAS IN YOUR CLASS?MILLENNIALS (1983-1995)
WHO IS IN YOUR CLASSNOW?GENERATION Z
GENERATION Z
CONTENT THAT INTERESTS GENERATION Z IS Brief Entertaining Funny Fresh
GENERATION Z Born after 1995 3-out-4 think personal phone use during work should beallowed 2-out-5 would rather have working Wi-Fi over working toilets More than half watch two hours of online video per day YouTube is the app Gen Z can’t live without News, shopping recommendations, a good laugh, and how-to info
GENERATION Z 85% prefer YouTube 72% prefer Instagram (52% in 2015) 69% prefer Snapchat (41% in 2015) 51% prefer Facebook (71% in 2015) 45% are online constantly (24% in 2015) “Online access multiple times per day in 2015” Generation Z avoids: preppy brands; department stores; cable TV; anythingrelated to paper; casual dining restaurants; traditionalluxury goods
CCSU STUDENTS IN 2018N (396) Three-out-of-four students have a job Free time: Four-out-of-five have up to 5 hours of free time per dayTwo-out-of-five spend their free time watching digital content or browsing social media Social media: Three-out-four spend between 2 to 5 hours on social media per dayMore than 90% use multiple platforms; 1-out-of-4 use four platformsMore than half have at least 500 connections on their favorite social media platform Favorite social media: Instagram 38.1% / Snapchat 29.7% / Facebook 13.5% / Twitter 11.9%“I check Snapchat like 20 to 40 times a day.” / “I am on Snapchat every hour.” / “Snapchat is a habit.”
MILLENNIALSGENERATION Z Tech Savvy: Two screens at once Communicate with text Facebook and Twitter Tech Innate: Five screens at once Communicate with visuals Instagram, Snapchat and YouTube Curators and sharers Now focused Creators and collaborators Future focused Optimists Realists
THOSE D&#% SMARTPHONES
SMARTPHONE AS PRIMARY DEVICE 96% of Generation Z 92% of Millennials 84% of Generation X 69% of Baby Boomers 67% of those 70 and older
SLEEPING WITH A SMARTPHONE 83% of Millennials 68% of Generation Xers 50% of Baby Boomers 20% of those 70 and older
ATTENTION SPAN Since 2000, average attention span has decreased from 12 to 8 seconds Goldfish have an attention span of 9 seconds Heavy multi-screeners have a difficult time filtering out irrelevant stimuli Generational divide: 77% of Millennials reach for their phone if nothing is occupying attention 10% of those 65 and older reach for their phone in same situation
WHAT TO DO
Establish the rules on the first dayof class in the syllabus1. MOBILE DEVICE POLICY Be consistent throughout thesemester Be fair My policy: Five minute mobilephone break in the middle ofclass / No phones outside of thefive minute break / talk to meabout emergencies
2. ENGAGE YOUR STUDENTS CCSU students love talking in class They tend to be respectful with cellphone usewhile other students are presenting Young people love experiences Bring in guest speakers / go on field trips /lecture when you absolutely have to Don’t give your students an opportunity tomultitask Use in-class activities that require full attention
3. INCORPORATE MOBILE DEVICES IN YOUR LESSON Encourage constructive fact-checking Ex. Come up with examples of what I’m talking about during class Make your class social Ex. Tweet something you learned today Take your lesson mobile Ex. Multiple choice questions answered on smartphones during lectures Students feel like they are always online “Meeting” your students online is reassuring to them Google Hangouts
CONCLUSION
THERE WILL BE RESISTANCE Studying while using Facebook reduces grades by 20% 80% of students do not believe this fact 70% of students use their phones during class Students who don’t can expect a half-letter grade increase In a class that offered extra credit to the least amount of cellphone use A third of the class used cellphones regularly (almost 11 text messages in a class period) Addiction (nomophobia) 2-out-of-5 Millennials admit they have a closer relationship with their phone than with their significant other Almost 200 text messages per day (75% of Millennials feel compelled to respond immediately)
PICK YOUR BATTLES Some class periods are lengthy Do you really expect full attention for 75 to 160 minutes? Mobile phone use can be a barometer No one checks their phone when they are captivated by what’s in front of them Distracting behavior Step in when others start to stare at the screen too Wasting your education is one thing / wasting another’s is unacceptable Informal research: 50/50 for/against cellphones in class
REMEMBER: YOU HAVE THE POWER
SOURCES Attention span TimeMicrosoft Gen Z AdweekMediakixTalent Works Millennials American Marketing AssociationEntrepreneurSprinklr Phone addiction MyDomain Pew Research Center Nielsen Media Research
FAKE NEWSANDTECHNOLOGYSTEVE YAVNER, PHDDEPARTMENT OFJOURNALISM
WHAT DO THEY KNOW? “It ain’t what you don’t know thatgets you into trouble. It’s what youknow for sure that just ain’t so!”(Mark Twain) “If your mother says she loves you,check it out.” (Steve Yavner?)
WHAT DO I MEAN? Take out your cell phone Go to socrative.com ”Student Login” Enter room number 131845
THE PRINCIPLE CAUSE OF THE CIVIL WAR WAS:a) A pay disputeb) A disagreement over states’rightsc) Slaveryd) Unfair taxation
WHICH OF THE FOLLOWINGSTATEMENTS ABOUT WOODROWWILSON IS/ARE TRUE?a) He was an outspoken whitesupremacistb) He launched a “secret” war withRussia between 1918-1920c) He authorized military interventions inthe Dominican Republic, Cuba, Haiti,and Nicaraguad) All of the abovee) None of the above
A FEW STATS: COLLEGE DRINKING (2014) Deaths: 1825 Injury: 600,000 Assault: 700,000 Sexual Abuse: 100,000 Academic Problems: 25% Abuse/Dependence: 19% Seek help: 5% (of the CollegeFactSheet/CollegeFact.htm I know someone who died (5/15) I know someone who was injured (10/15) I know someone was was assaulted (10/15) I know someone who was sexually abused (3/15) I know someone with academic problems (10/15)
DIGITAL DILEMMA Generation Z cohort has no memory of aworld without smart phones Stanford History Education Group 2016Study (n 7800) 82% of middle school students could notdistinguish sponsored articles and real news 66% of undergraduates failed to understandhow the political agenda of a Twitter authorcould influence the content of a tweet. Most of the high school students didn’t bother toverify where photos online came from andblindly accepted the photos’ stated contexts.
THEY DON’T KNOWWHAT THEY DON’TKNOW The War of 1812was between theUnited States and Beyoncé rose to fameas a member of
FIVE MOST COMMON1. 100% False2. Slanted/Biased3. Pure Propaganda4. MisinterpretedResearch5. Imprecise andSloppyFrom: Dr. John Johnson, author ofEverydataThe New York Times, December 5, 2016
100% FALSE
SLANTED/BIASED Jesse Owens Won 4 gold medals at the 1936 Olympicsin Berlin So much for Hitler’s “Aryan supremacy” Worldwide hero But not in the south!
PUREPROPAGANDA
MISINTERPRETED RESEARCHFrom: consciouslifenews.com
IMPRECISE AND SLOPPYPoll
THINK LIKE A JOURNALIST Who told you that? Get to the root! Who else is reporting it? Follow the links Check the date Is it a joke?
THEY WON’T GET THE JOKE
MIX IT UP WITHTECHNOLOGY PowerPoints Discussion Multimedia Podcasts Videos Documentary Clips Group Work Student Presentations Observe your classroom Go with what works
RECOMMENDATION FORSTUDYING “The Pomodoro Method” Set a timer for 25 minutes Do your work with no distractions Then give yourself a 5 minute break “Singletasking” Just make progress Maximize limited time available
RECOMMENDATION FOR OFFICE HOURS https://calendly.com Free You choose the slots Office Hours and beyond Easy way ask for help Avoids the hall buildup
CCSU STUDENTS IN 2018 N (396) Three-out-of-four students have a job Free time: Four-out-of-five have up to 5 hours of free time per day Two-out-of-five spend their free time watching digital content or browsing social media Social media: Three-out-four spend between 2 to 5 hours on social media per day Mo
