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6Youn-Kyung Kim, Ph.D.UW-Stout: University of Wisconsin-StoutUNCG: University of North Carolina-GreensboroNew Curriculum Development (Credit courses passed university curriculum review process):CoursesDescriptionHonors: ConsumerResearchRCS 497 (3 credit hours)Understanding the key concepts and methods of consumermarket research, and apply the knowledge and skill studentsgained to solve real-life retail problems.RCS 441 (3 credit hours)Explore branding concepts related to consumer experiencesderived from consumption of branded products, services,retailers, persons, and places. Investigate how the brandingconcepts influence consumer attitudes and behavior. Identifysuccessful branding strategies to maximize consumerexperiences and to improve retail sales.RCS 441 (3 credit hours)Explore experiential retailing of tangible and intangibleproducts, services and experiences that encompass utilitarianand hedonic consumption. Apply strategies for planning,developing, and presenting products or services to consumersusing experiential components of the retail industry to create atotal consumer experience.RCS 538 (3 credit hours) – graduate courseCritical analysis of consumer product and service developmentprocess in services industry. Strategies for developingconsumer products, services, programs, and service processesfrom conception to implementation and evaluation. [Firsttaught in Spring 2004]BrandingExperientialRetailingConsumer Productand RetailingResearchApplicationsSMHM 5600 (3 credit hours) – graduate courseInvestigate merchandising strategies such as entertainmentretailing, thematic merchandising, branding, lifestylemerchandising, brand extensions, co-branding, and strategicalliance as opportunities to expand customer base andincreasing profit. Examine product and service transformationsin response to total consumer experience. [First taught in Fall2002)SMHM 5800 (3 credit hours) – graduate courseExplore tangible and intangible products, services andexperiences that are linking merchandising and hospitalitysegments. Apply merchandising strategies of planning,developing, and presenting products and services in retailsettings that provide a total consumer experience. [First taughtin Summer 2001]SMHM 5400 (3 credit hours) – graduate courseExecute research projects with implications for fashion-InstitutionUniversity ofTennesseeUniversity ofTennesseeUniversity ofTennesseeUniversity ofTennesseeUniversity ofNorth TexasUniversity ofNorth TexasUniversity ofNorth Texas

7Youn-Kyung Kim, Ph.D.oriented or hospitality industries. Emphasis is onconceptualizing problems, analyzing and interpreting data, andwriting for industry and/or scholarly dissemination. [Firsttaught in Summer 1999]SMHM 3750 (3 credit hours) – undergraduate courseExploration of motivations influencing consumer purchase anduse of apparel and home furnishing products. Acomprehensive theoretical and practical knowledge base willbe used to investigate various individual and environmentalfactors as they relate to the consumer purchase process and itsoutcomes. [First taught in Fall 1997]Consumer StudiesUniversity ofNorth TexasII. Teaching Grants/Awards:AuthorKim, Y-K.DateTitleAgencyAmount2014Faculty First ProgramUniversity of Tennessee, Officeof Information TechnologyHonorariumKim, Y-K.2000Kim, Y-K.1999Teaching for Technology Grant,“Research Applications”Teaching for Technology Grant,“Promotional Strategies”Center for Distributed Learning,University of North TexasCenter for Distributed Learning,University of North Texas 4,000(Funded) 6,000(Funded)III. Student AdvisingMajor Professor:Ph.D. StudentsUniversity of TennesseeFrankel, SarahZaman, Md MostafaAlshammari, FatenKwon, HyunjinKi, Chung WhaSong, So YoungKim, SeeunFu, WeiEntered Ph.D. program in Fall 2017. (Co-chair)Entered Ph.D. program in Fall 2016.Entered Ph.D. program in Spring 2014.Received Ph.D. degree in Summer 2019.Dissertation: The influence of shared attention on product evaluationReceived Ph.D. degree in Summer 2018.Dissertation: The drivers and impacts of social media influencers: Therole of mimicryReceived Ph.D. degree in Spring 2017.Dissertation: Modeling the consumer acceptance of retail service robotsReceived Ph.D. degree in Fall 2016.Dissertation: The Impacts of Regulatory Focus and Temporal Distance onthe Evaluation of Consumer ReviewsReceived Ph.D. degree in Fall 2016.Dissertation: Eco-Fashion Consumption: Cognitive-Experiential SelfTheory

8Youn-Kyung Kim, Ph.D.Yoon, DonghwanKoo, WanmoKim, YunheePark, HyejuneBhardwaj, VerticaKumar, ArchanaLim, Chae-MiAtkins, KellyLee, Min-YoungFogle, AlyciaKim, Hye-YoungNute, Carol Lynn S.Received Ph.D. degree in Summer 2015. (Co-chair)Dissertation: Corporate Social Responsibility (CSR) Advertising andConsumer Responses in the Lodging Industry: Functions of GreenMarketing Motive and Appeal TypeReceived Ph.D. degree in Fall 2014.Dissertation: Online Store Atmospherics: Development of a GenderNeutral Measure3Received Ph.D. degree in Fall 2014.Dissertation: Organic Food Consumption: Application of the Means-EndTheoryReceived Ph.D. degree in Fall 2011.Dissertation: The Role of Social Network Websites in Consumer-BrandRelationshipReceived Ph.D. degree in Fall 2010.Dissertation: The Effects of Consumer Orientations on the Consumptionof Counterfeit Luxury BrandsReceived Ph.D. degree in Fall 2010.Dissertation: The Effect of Store Environment on Consumer Evaluationsand Behavior Toward Single-Brand Apparel RetailersReceived Ph.D. degree in Fall 2009.Dissertation: Luxe-Bargain Shopping: Consumer Orientations, PerceivedValues, Satisfaction, and Future IntentionsReceived Ph.D. degree in December 2008.Dissertation: The Smart Shopping Construct: Scale Developmentand ValidationReceived Ph.D. degree in Summer 2007.Dissertation: Bidding as a Shopping Experience: The Impact ofConsumer Characteristics and Hedonic Shopping Motivations onShopping Values in Online Auctions Influencing Consumer Preferenceand IntentionsReceived Ph.D. degree in Summer 2007. (Co-chair)Dissertation: The Influence of Atmospherics on Consumer Perceptions ofService Quality, Merchandise Price, and Merchandise Quality InfluencingBehavioral Intentions: A Retailing Study of Outlet MallsReceived Ph.D. degree in Spring 2007.Dissertation: Toward Customer Love: Investigating the Antecedents andOutcomes of Satisfied Customers’ Emotional Attachments to RetailersReceived Ph.D. degree in Summer 2005.Dissertation: Acculturation and Food Retailer Store Type: DeterminingHispanic Consumers' Attitudes Toward Store Attributes in the SanAntonio MarketMaster’s StudentsUniversity of TennesseeAtkins, KellyReceived M.S. degree in Summer 2005.Thesis: Analysis of Town Center Mixed-Use Developments to DetermineKey Retailer Success Factors

9Youn-Kyung Kim, Ph.D.Zhang, WeiChadaga, ShubhaReceived M.S. degree in Summer 2004.Received M.S. degree in Summer 2004.University of North TexasPookulangara, Sanjukta Received M.S. degree in Spring 2003.Thesis: Viability of Multi-Channel Retailing: Function of Retail Synergyand Consumers’ Perceived Benefits and Costs.Buhrman, TiffanyReceived M.S. degree in Summer 2002.Thesis: Effects of Hedonic and Utilitarian Shopping Satisfaction on MallConsumption.Sanchez, MarissaReceived M.S. degree in Summer 2002.Thesis: A Comparison in Mall Shopping Behavior Between HispanicAmericans and Anglo-Americans.Pak, Yoon JooReceived M.S. degree in Fall 2002.Kumar, ShefaliReceived M.S. degree in Spring 2000.Thesis: Consumers’ Intention toward Internet Shopping.Kim, Yeon SookReceived M.S. degree in Spring 2000.Problem in Lieu of Thesis: Gift Shopping: Motivations and ShoppingBehavior.Han, SeunghaeReceived M.S. degree in Summer 2000.Chandra, RikoReceived M.S. degree in Summer 1998.Aoyama, YumiReceived M.S. degree in Spring 1998.Park, JinsooReceived M.S. degree in Spring 1998.Independent Research Project: Social Advertising: Impact onConsumers’ Perception and Purchase Decision.Palani, PonmozhiReceived M.S. degree in Fall 1996.University of Wisconsin-StoutGuo, ChuangpuReceived M.S. degree in 1992.Thesis: Female College Students' Clothing Catalog Use: Its Relationshipwith Their Lifestyle and Perceived Importance of Clothing Attributes.Dissertation/Thesis Committee Member:Ph.D. StudentsUniversity of TennesseeBedford, SergioEntered Ph.D. program in Fall 2016.Jung, EunkyeongEntered Ph.D. program in Fall 2016.Alqahtani, ThamerEntered Ph.D. program in Fall 2015.Huang, RanEntered Ph.D. program in Fall 2013.Suntithammasoot, Cherry Entered Ph.D. program in Fall 2012.Kaewnopparat, Justin Received Ph.D. degree in Fall 2017.Doss, MelanieReceived Ph.D. degree in Fall 2016.Sneed, ChrisReceived Ph.D. degree in Fall 2014.Talbert, JamesReceived Ph.D. degree in Fall 2014.

10Youn-Kyung Kim, Ph.D.Daniell, RippBeckman, EricSneed, ChrisDoss, MelaniePark, JeesunWilhoit, SarahLee, HyunjooSmith, SylviaYang, KiseolPark, HyungchulKim, MinsungRankin, KellyReceived Ph.D. degree in Fall 2013.Received Ph.D. degree in Fall 2013.Entered Ph.D. program in Fall 2009.Entered Ph.D. program in Fall 2010.Received Ph.D. degree in Fall 2010.Received Ph.D. degree in Spring 2010.Received Ph.D. degree in Fall 2008.Received Ph.D. degree in Summer 2007.Received Ph.D. degree in Fall 2006.Received Ph.D. degree in Summer 2005.Received Ph.D. degree in Fall 2004.Received Ph.D. degree in Summer 2004.Master’s StudentsUniversity of North TexasKnight, Dee K.Received M.S. degree in Spring 1996.Undergraduate Student Mentor:Katrina Laemmerhirt, Consumer Perceptions of Sustainability in the Fast Fashion Industry: WillThese Companies Need to Change? Global Leadership Scholars Senior Thesis. BusinessAdministration 497. Spring 2015-Spring 2016.IV. Teaching Professional Development:Empowering Women to Deal With Unit-Level Conflicts. Commission for Women Office of theProvost Human Resources, University of Tennessee, March 29, 2019.Canvas Online Class Workshop. Office of Information Technology, University of Tennessee, May10, 2017.Blackboard Online Assessment Workshop. Office of Information Technology, University ofTennessee, November 14, 2013.Adobe Captivate Workshop. Office of Information Technology, University of Tennessee,September 23, 2013.Camtasia Workshop. Office of Information Technology, University of Tennessee, September 4,2013.World Wide Web Course Tools, Center for Distributed Learning & Academic Computing’s WebSupport Team, University of North Texas, Fall 1998 (8 sessions).Teaching with Technology Workshop. University of North Texas, May 1996.Welcoming Diversity. University of North Texas, July 1, 1994Learning Styles. University of North Texas, November 12, 1993Improving the Student-Teacher Relationship. University of North Texas, November 1, 1993Multimedia Presentation Systems. University of North Texas, October 27, 1993Presentation Skills. University of North Texas, September 10 & 17, 1993

11Youn-Kyung Kim, Ph.D.RES EARCHResearch Topic of Interest:I.Consumer ExperienceBrandingSustainable ConsumptionCultural and Ethnic InfluencesTourist Shopping BehaviorPublicationsBook:Kim, Y-K., Sullivan, P., & Forney, J. (2007). Experiential retailing: Concepts and strategies thatsell. New York: Fairchild Publications.Journal Publications:Whaley, J., Hur, S., & Kim, Y-K. (2019). Grocery shopping channels: Segmentation by genderand age group. Journal of Business Theory and Practice, ticle/view/2289Ki, C., & Kim, Y-K. (2019). The mechanism by which social media influencers sway targetconsumers: Role of consumers’ mimicry desire. Psychology & Marketing, 36, 905-922.Whaley, J., Lee, J., & Kim, Y-K. (2019). Do tipping motivations predict loyalty to the server in arestaurant? International Hospitality 1108/IHR-01-2019-0001Kim, Y-K., Ha, S., & Park, S. (2019). Competitive analyses for men’s clothing retailers:Segmentation and positioning. International Journal of Retail and DistributionManagement. 8/IJRDM-08-20180172/full/htmlFrankel, S., Childs, M., & Kim, Y-K. (2019). Attending a tattoo convention: To seek or escape?Journal of Travel and Tourism Marketing, 36(2), 282-294.Zaman, M., Park, H., Kim, Y-K., & Park, S. (2019). Consumer orientations of second-handclothing shoppers: A profile analysis. Journal of Global Fashion Marketing, /20932685.2019.1576060Whaley, J., Kim, S., & Kim, Y-K. (2019). Factors influencing restaurant-tipping behavior. Journalof Foodservice Business Research, 22(2), 117-131.Fu, W., & Kim, Y-K. (2019). Eco-fashion consumption: Cognitive-experiential self theory. Familyand Consumer Science Research Journal, 47(3), 220-236.Kim, Y-K., & Sullivan, P. (2019). Emotional branding speaks to consumers’ heart: The case offashion brands. Fashion and Textiles. 6(2), ri, F., & Kim, Y-K. (2019). Seeking and escaping in a Saudi Arabian festival.International Journal of Event and Festival Management. 10(1), ng, S., & Kim, Y-K. (2018). A Human-centered approach to green apparel advertising: Decisiontree predictive modeling of consumer choice. Sustainability, 10(10), doi:10.3390/su10103688.Song, S., & Kim, Y-K. (2018). Theory of virtue ethics: Do consumers' good traits predict theirsocially responsible consumption? Journal of Business Ethics, 152(4), 1159-1175. doi:

Youn-Kyung Kim, Ph.D.10.1007/s10551-016-3331-3.Kim, S., & Kim, Y-K. (2018). The impact of regulatory focus and temporal distance on evaluationof online consumer reviews. Clothing and Textiles Research Journal, 36(3), 135-150.doi.org/10.1177/0887302X18772740Cho, E., Ki, C., & Kim, Y-K. (2018). Ethnic-inspired design (EID) consumption as a means ofenhancing self-view confidence. Social Behavior and Personality: An internationaljournal, 47(1), e7286;Kim, Y., & Kim, Y-K. (2018). Organic food consumption: Application of the means-end theory.Health Behavior and Policy Review, 5(2), 33-45.Beckman, E., Whaley, J., & Kim, Y-K. (2017). Motivations and experiences of Whitewater raftingtourists on the Ocoee river, USA. International Journal of Tourism Research, 19, 257-267.doi: 10.1002/jtr.2109.Kim, Y., & Kim, Y-K. (2017). A technology-fashion collaborative product: Its impact onconsumer attitudes and purchase intention. Journal of Global Fashion Marketing. 0932685.2017.1348240Song, S., Cho, E., & Kim, Y-K. (2017). Personality factors and flow affecting opinion leadershipin social media. Personality and Individual Differences, 114, Ki, C., Lee, K., & Kim, Y-K. (2017). Pleasure and guilt: How do they interplay in luxuryconsumption? European Journal of Marketing, 51(4), 722-747.Lim, C., & Kim, Y-K. (2017). Older consumers’ TV shopping: Emotions and satisfaction.International Journal of Retail and Distribution Management, 45(3), .Yang, K., Kim, J., & Kim, Y-K. (2017). The effect of brand consciousness on interpersonalinfluences, brand values, and purchase intention: Cases for American and Korean collegestudents. Journal of Global Fashion Marketing, 8(2), 1-15. DOI:10.1080/20932685.2016.1274665Park, H., & Kim, Y-K. (2016). An empirical test of the triple bottom line of customer-centricsustainability: The case of fast fashion. Fashion and Textiles, 3(1). doi:10.1186/s40691016-0077-6.Ki, C., & Kim, Y-K. (2016). Sustainable luxury fashion consumption and the moderating role ofguilt. Fashion, Industry, and Education, 14(2), 18-30.Ki, C., & Kim, Y-K. (2016). Sustainable versus conspicuous luxury fashion purchase: ApplyingSelf-Determination Theory. Family and Consumer Science Research Journal, 44(3), 309323. DOI: 10.1111/fcsr.12147.Park, H., & Kim, Y-K. (2016). Proactive versus reactive apparel brands in sustainability:Influences on brand loyalty. Journal of Retailing and Consumer Services, 29, 11.013Kim, S., Baek, T., Yoo, K., & Kim, Y-K. (2016). Factors affecting stickiness and word of mouthin mobile applications. Journal of Research in Interactive Marketing, 10(3), Atkins, K., & Kim, Y-K. (2016). Smart apparel shopping: A gender-neutral measure. Clothing andTextiles Research Journal, 34(1), 3-19. https://doi.org/10.1177/0887302X15602097Atkins, K., Kumar, A., & Kim, Y-K. (2016). Smart grocery shopper segments. Journal ofInternational Consumer Marketing, 28(1), 080Yoon, D., & Kim, Y-K. (2016). Effects of self-congruity and source credibility on consumerresponses to coffeehouse advertising. Journal of Hospitality and Marketing Management,25(2), 167-196.12

Youn-Kyung Kim, Ph.D.Cho, E., Gupta, S., & Kim, Y-K. (2015). Style consumption: Its drivers and role in sustainableapparel consumption. International Journal of Consumer Studies, 39(6), 661-669.10.1111/ijcs.12185Kim, S., Lim, C., Baek, T., & Kim, Y-K. (2015). The impact of image congruence on brandattachment and loyalty: The moderating role of product type. Journal of Advertising andPromotion Research, 4(1), 43-76.Song, S., & Kim, Y-K. (2015). Law enforcement officers’ high-visibility safety apparel: The effectof their attitudes on wearing behavior. Journal of Textile and Apparel, Technology andManagement, 9(2), 1-18.Yoon, D., & Kim, Y-K. (2015). The roles of a spokesperson and brand-message congruity inadvertising effectiveness of coffeehouse brands. Journal of Quality Assurance inHospitality and Tourism, 16(4), 347-368.Park, H., & Kim, Y-K. (2015). Can a fashion be social?: The role of benefits of brand communitywithin social network sites. Journal of Global Fashion Marketing, 6(2), 75-86.Koo, W., Cho, E., & Kim, Y-K. (2014). Actual and ideal self-congruity affecting consumers'emotional and behavioral responses toward an online store. Computers in HumanBehavior, 36, 147-153.Kumar, A., & Kim, Y-K. (2014). The store-as-a-brand strategy: The impact of store atmosphereand merchandise on customer response. Journal of Retailing and Consumer Services,21(5), 685-695.Park, H., & Kim, Y-K. (2014). The role of social network websites in the consumer-brandrelationship. Journal of Retailing and Consumer Services, 21(4), 460-467.Fu, W., Koo, W., & Kim, Y-K. (2014). Chinese-inspired products: Value-attitude-behavior.International Journal of Marketing Studies, 6(3), 76-86.Jones, R., Runyan, R., Fairhurst, A., Lyu, J., Kim, Y-K., & Jolly, L. (2014). Cross-culturalconsensus: Development of the universal leadership model. International Journal of Retail& Distribution Management, 42(4), 240-266. 10.1108/IJRDM-09-2012-0078Kim, Y-K., Lee, M., & Park, S. (2014). Shopping value orientation: Conceptualization andmeasurement. Journal of Business Research, 67, 2884-2890.Lim, C., Kim, Y-K., & Runyan, R. (2013). Segmenting Luxe-Bargain shoppers using a fuzzyclustering method. International Journal of Retail & Distribution Management. 41(11/12),848-868.Kumar, A., Fairhurst, A., & Kim, Y-K. (2013). The role of cultural orientation on consumerethnocentrism among Indian consumers. Journal of Indian Business Research, 5(4), 235250.Beckman, E., Kumar, A., & Kim, Y-K. (2013). The Impact of brand experience on downtownsuccess. Journal of Travel Research, 52(5), 646–658.Park, H., Lim, H., & Kim, Y-K. (2013). Experiential value: Application to innovative consumertechnology products. Journal of Customer Behavior, 12(1), 7-24.Koo, W., & Kim, Y-K. (2013). Impacts of store environmental cues on store love and loyalty.Journal of International Consumer Marketing, 25(2), 94-106.Lee, M., Kim, Y-K., & Lee, H. (2013). Adventure versus gratification: Emotional shopping inonline auctions. European Journal of Marketing, 47, 47-70.Cho, E., & Kim, Y-K. (2012). The effects of website designs, self-congruity, and flow onBehavioral intention. International Journal of Design, 6(2), 31-39.Jones, R., Runyan, R., & Kim, Y-K

Knoxville, TN 37996-1911 Knoxville, TN 37934 (865) 974-1025 (865) 288-0353 (H) [email protected] (865) 919-9533 (C) . 1999 Distributed Learning Pioneer Center for Distributed Learning, University of North Texas . (Credit courses passed university cu