Transcription
reasons whyyou need a story,not just data
Data can beenlightening and powerful.But the purpose of data is not to simply create charts and graphs.The purpose of data is to answer questions and spark curiosity.
Storytellinghelps bringdata to life.It adds context,engagement, andemotion to fact.Tweet This
Here are three reasons whyyou need more than data—you need a story.Stories createstructure forpresenting dataStoriesstrengthen thecommunicationof dataTweet ThisStoriesmake datapersuasive
Stories createstructure forpresenting data
Data are justsummaries ofthousands ofstories—tell a fewof those stories tohelp make the datameaningful.Chip and Dan Heathauthors of “Made to Stick”
BeginningMiddleEndStories have structure—a beginning, middle,and end.This structure lets you organizedata into a meaningful narrativeand create a guided pathway that islinked to the original data source.The audience can follow along withthe story, taking in data point by datapoint. Because the original data isright at your fingertips, the discussiontakes place in an environment wherethere is trust in the data and resultscan easily be reproduced.
By the end of thepresentation, youwill have guided youraudience to a solutionor decision. They cansee how the piecesform the greater whole.
Compilinginternal auditreportsCompiling internal auditreports is typically a timeconsuming and complicatedprocess. Internal auditorsmust articulate business riskin a format that the executiveteam can easily understandand use to make decisions.VS.Assemblingdata into astory enablesAssembling data into a storyinternal auditors to create amore cohesive presentation.They can identifyThis structurerisks and issues,helps C-suitessimplify and addunderstand causemeaning to facts,and effect. They areand provideempowered to makerecommendedbetter-informedsolutions.decisions.
Storiesstrengthen thecommunicationof dataTweet This
Stories arerememberedup to 22 timesmore thanfacts alone.Jennifer AakerGeneral Atlantic Professor of Marketing,Stanford Graduate School of Business
Humans are wiredto tell stories.It’s how we naturally communicateinformation and ideas. Even boringtopics become interesting with agreat story.The same is true of data.Numbers in a spreadsheet canbe confusing and disengaging.But packaging that data into astory makes the facts digestible,contextual, and memorable.
The most engagingstories are multi-wayconversations.They give listenersroom to askquestions, just likean interactive datavisualization.
Journalists have always beenpublishing statistics and facts intheir articles. But the rise of dataanalytics and data visualizationhas caused more reporters toadapt their traditional narrativesinto data stories.The Guardian pioneered theconcept of “data journalism”in 2009 when Simon Rogerscreated the Guardian Datablog.Today nearlyevery media outletreports storiesusing infographics,maps, charts, andgraphs.The reason is simData visualizati ple.odrive traffic an nsdsharing. Datastorytelling hasbecome a primaryway media servereaders in thedigital era.
Stories makedata persuasiveTweet This
Numbers havean important storyto tell. They rely onyou to give thema clear andconvincing voice.Stephen FewConsultant and educatoron business intelligenceand information design
A big part of decisionmaking is convincingothers to adopt yourpoint of view.Sometimes hard numbers areenough. More often you needsomething that connects theaudience to the data on anemotional plane in order to gainbuy-in.Stories add this emotion to data.Storytelling lets you talk abouthow the data relates to peopleand scenarios. You can inspireimagination. You can galvanizesupporters for a cause.
By moving seamlesslybetween presentationmode and the originaldata set, you can answerquestions on the fly toexplain your argument.This helps you reachcommon ground, whichis crucial for persuadingothers to support adecision and drive change.
Marketers often face challengeswhen gaining internal buy-infor new campaigns. Securingbudget typically requiresmarketers to calculate andprove the ROI of their plans.Marketers canData plays a naturaldescribe how therole here—and it isdata relates tomade more powerful the needs of theby storytelling.business andinternal teamMarketers increasemembers.their power ofpersuasion byMarketersexplaining andcan convinceproving howstakeholders reatheir ideas willbecause they ntextcoestablishing dhelp internalhe data antrofstakeholdersdenceproviding evialachieve theirof the potentigoals.results.
Data storytelling is changingthe face of data visualization.The audience gets more than numbers.They get wisdom, guidance, and empowerment.Tweet This
Check outthese videos tolearn more aboutdata storytellingin Qlik SenseHow to workwith datastorytellingQlik SenseDesktop – Datastorytelling
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Here are three reasons why you need more than data— you need a story. tories create structure or resentin data tories strengthen the communication o data
