Transcription

PROPOSED STRATEGIC PLAN FOR WASHINGTON STATECLEAN TECHNOLOGY SECTOR 2017 – 2019

OFFICE OF ECONOMIC DEVELOPMENT& COMPETITIVENESS

ABOUT THE SECTOR LEADBrian Young brings diverse strategic and operational experience tohis role as Governor Inslee’s CleanTechnology Sector Lead. He is thepoint of contact for clean technology companies who want to navigateWashington State’s political andeconomic landscape. He is focusedon developing a prosperous and varied clean technology sector basedon the state’s existing strengths.Brian YoungClean Technology Sector LeadOffice of Economic Developmentand CompetitivenessPrior to joining the Departmentof Commerce, Brian worked in avariety of clean technology industries. After serving as an officer inthe United States Navy, he joinedan early stage biofuel start-up thatgrew into Imperium Renewables,the largest independent US biodiesel producer. After Imperium, Briancreated Element Strategic Partners,a clean technology consultancy thatled the development of the Washington Clean Energy LeadershipCouncil and worked internationallyon sustainability and carbon issues.In 2011, he became a business development manager for a Tri-Citiesengineering firm working on nuclearremediation efforts at Hanford andelsewhere within the Departmentof Energy complex. Brian graduated from Georgetown University’sSchool of Foreign Service with adegree in Science, Technology, andInternational Affairs. In the winter,you can find him on the slopes atAlpental, where he is a member ofthe Volunteer Ski N TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE3

CLEAN TECHNOLOGY INDUSTRY SNAPSHOTGovernor Inslee’s top priority is to create an economic climate whereinnovation and entrepreneurship to thrive and create good-paying jobsin every corner of our state. To support this priority, the WashingtonClean Technology sector is working with a variety of industries to providetechnologies and related production processes that will improve theirenvironmental and business performance.CLEAN TECH INDUSTRY DEFINEDClean Tech spans many industrialsectors and represents a widerange of manufacturing processes,services and products. All of thesecomprise what is known as theClean Tech Sector. Consumerproducts produced in the CleanTech Sector provide greatervalue to the consumer, at a lowerenvironmental cost. Each industrialsector will likely express its ownset of environmental performanceobjectives. If these objectivesare significantly greater thanprevious processes or the productor service represents a significantimprovement over previousproduction methods, then theseproducts would likely qualify forreference in the Clean Tech Sector.For example, Clean Tech in theelectric utility industry can includea technology that allows utilities topurchase or re-sell more electricalpower from renewable sources. Thiswould include grid scale batteriesand system controllers, as wellas the software that allows theintegrated units to capture anddeliver electrical energy generatedfrom renewable sources as well.This means that the solar or windunits would be considered in theClean Tech industry but also thebatteries, controllers and associatedsoftware.IMPACTS OF THE CLEAN TECHCONTRIBUTIONS TO INDUSTRYThe Clean Tech Industry in thestate of Washington employsnearly 57,000 workers and isbacked by more than a billiondollars in venture capital. Thesecompanies are supported byworld-class research institutions,including the Pacific NorthwestNational Laboratory, University ofWashington, and Washington StateUniversity.These companies are poised tomake a significant contribution tothe worldwide demand for cleanerindustrial processes. Importanttrade and industry organizationsinclude the Washington CleanTechnology Alliance, WashingtonTechnology Industry Association andNorthwest Energy Efficiency Council.PUBLIC SUPPORT FOR THE CLEANTEACH INDUSTRYWashington State has a big stakein the future of renewable andclean energy. The state’s legislaturemandated that 15% of Washington’selectricity come from new energysources, including wind, tidal,biomass, biofuel and solar. Thishas led to significant private sectorinvestment in next-generationtechnologies in the Clean TechSector.CLEAN TECH BY THE NUMBERS900 Companies,Possessing 195 Patents,Serving more than 12Different industrial sectorsTo attract investment, the stateoffers businesses a range ofincentives, including: business and occupation taxreductions for manufacturers ofsolar energy systems components or semiconductormaterials sales and tax exemptions forsemiconductor gases andchemical purchases sales and tax credits forequipment that generateselectricity usingrenewable energy business and occupation taxcredit and sales tax exemption forforest-derived biomass harvesters The Clean Energy Fund, a 40 million fund to supportdevelopment,demonstration, and deploymentof clean energy technologiesthat save energy and reduceenergy costs, reduce harmful airemissions, or otherwise increaseenergy independence for thestate.New ideas are encouraged at all levels, from the use of real-time mathematical and computer computational science to improve powergrid management and control andthe use of algae to create energyefficient fuel sources to tidal powergenerators and more efficient solarproduction capabilities.CLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE4

INDUSTRY SECTOR BASED ECONOMIC DEVELOPMENT STRATEGIESGovernor Inslee’s top priority is tocreate an economic climate whereinnovation and entrepreneurshipcan continue to thrive and creategood-paying jobs in every cornerof our state. Our sector- basedeconomic development strategy isa reflection of the fact that we faceintense international and interstatecompetition for good jobs. We haveto be constantly vigilant about identifying opportunities and strategiesfor supporting existing employersand cultivating new ones in Washington - we can’t rely on luck for thenext Boeing, Microsoft or Amazonto land here.As such, Washington’s industrysector economic developmentprogram’s primary mission is togrow and strengthen communitiesthrough statewide industry sectorstrategies. While every industry hasunique needs and ways of accomplishing their vision for growth,the Industry Sector DevelopmentProgram focuses our efforts acrossthree common efforts: Fostering Collaborative Public/Private Partnerships Growing and DiversifyingWashington’s Industry Sectorswith a Strong Business Climate Encouraging a 21st CenturyWorkforce Ready to MeetIndustry NeedsA BALANCED REGIONAL ECONOMIC DEVELOPMENT STRATEGYWILL HAVE ACTIVITIES AND INVESTMENTS IN EACH OF THE FOCUS AREAS.BRAINPOWERTo competeglobally, a regionneeds 21st-centurybrainpower—people with theskills to supportglobally competitivebusinesses.Economicdevelopmentstarts with soundeducation andimaginative,entrepreneurialeducators.INNOVATION BRANDINGEXPERIENCESCIVICCOLLABORATIONA region needsbusinessdevelopmentnetworks to convertthis brainpowerinto wealth throughinnovation andentrepreneurship.These networksinclude clusterorganizations, angelcapital networks,mentoringnetworks, and soon.Third, a regionneeds a strategyto develop quality,connected places.Skilled peopleand innovativecompanies aremobile; they canmove virtuallyanywhere. They willchoose to locatein places that havea high quality oflife and that areconnected to therest of the world.Next, a region needsto tell its storyeffectively throughdefining its mostdistinctive attributesand communicatingthem. These storiesare important,especially forregions facing a“brain drain.” Youngpeople want to livein regions with afuture, and they cansee this future mostclearly through thestories they hearabout a region.Finally, a regionneeds leadersskilled in the artand discipline ofcollaboration.The economydemands the abilityto collaborate tocompete. Economicand workforcedevelopmentinvestments involvemultiple partners.A region thatunderstands how tocollaborate will bemore competitive.CLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE5

ABOUT THE INDUSTRYFrom energy to advanced materialsto clean water and recycling,Washington’s clean technologyindustry represents a wide rangeof manufacturing, services andproducts. With low energy costs andabundant clean energy resources,Washington is leading the nation’stransition to a clean energyeconomy. The clean technologysector helps grow our economy,protect our environment and ensurethe health and well-being of allWashingtonians.MISSION STATEMENTTo create a foundation ofopportunity for Washington’sclean technology sector byhelping corporations, researchinstitutes, and entrepreneurs todevelop solutions to worldwideenvironmental challenges, enterglobal markets and expand jobs thatsupport thriving communities acrossthe state.As clean technology businesscontinues to grow around thestate, the clean technology sectoremploys over 58,000 workersand contributes over 17 billionto Washington state’s economy.Governor Inslee’s top priority is tocreate an economic climate whereinnovation and entrepreneurshipcan continue to thrive and creategood-paying jobs in every cornerof our state. To support thispriority, the Washington State isworking with a variety of partnersto innovate technologies andrelated production processes thatwill improve environmental andbusiness performance by investingin clean technology R&D, pushingenergy innovation and supportingclean technology businesses.Washington boasts over 2000companies active in some aspectof the clean technology, and theypossess over 195 clean technologypatents while serving more than12 different industrial sectors.These companies are supported byworld-class research institutions anda strong workforce developmentecosystem.Washington is the nation’s low-costelectricity leader, with averagerates as low as 4.25 per kilowatthour. Nearly 75% of the state’spower comes from an extensive,carbon-free hydroelectric system,drawing renewable energy fromthe state’s abundant water supply.In 2006, Washingtonians approveda Renewable Portfolio Standard,I-937, which mandated that 15%of Washington’s electricity comefrom renewable energy sourcesother than hydro, including wind,tidal, biomass and solar. Due toI-937 the state boasts over 3000MWof installed wind capacity andthe utility with the largest windportfolio in the nation.The Pacific Northwest’s electricitysystem is among the 20 largestelectricity system in the world.The backbone of the system is anextensive network of hydroelectricgenerating facilities and high voltagetransmission lines. In the 1970sthe region began to realize thatelectricity demand growth wouldsoon outstrip existing suppliesand that the operation of thehydroelectric system had majordetrimental impacts of the survivalof the region’s iconic salmonidpopulations. In response to thosechallenges Congress passed theNW Power Act (Pl 96-501) whichestablished an interstate compactCLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE6

to plan for the region’s electricityfuture simultaneously with recoveryof the region’s wild fisheries.Established in 1980, the NorthwestPower and Conservation Councilhas helped make the region andnational and international leaderin electrical energy efficiency andsalmon recovery.Since 1980 the Northwest (WA, OR,ID, and western MT) have savedmore than 49 million megawatthours of electricity saving electricityratepayers 3.5 billion/year andlower carbon dioxide emissionsby 20.8 million tons in 2012.Washington State accounts for halfof those savings.Our hydroelectric infrastructure thathas succeeded in restoring salmonpopulations while maintainingsome of the lowest electricitycosts in North America. Because ofachievements in energy efficiencythe state has numerous examplesof highly efficiency buildingsnot the least of which being theBullitt Center, home of the BullittFoundation and the greenestcommercial building in the world.And the region is not “resting on itslaurels.” Through programs such asWashington’s Clean Energy Fund,Pacific Northwest National Lab’sEnergy and Environment division,the Pacific Northwest Smart GridDemonstration, and the BonnevillePower Administration’s technologyinnovation program the state andregion are recognized as leaders inemerging smart grid technology,software, and utility operations.Washington State’s main areasof focus – clean transportation,alternative and renewable energy,pollution reduction, power storageand grid management – aresupported by a world-class networkof research labs at the Universityof Washington, Washington StateUniversity and Pacific NorthwestNational Laboratory – one of only10 such federal laboratories inthe United States. New ideas arebeing explored at all levels: thedevelopment of highly-efficientintegrated storage battery systemsthat can store wind and solarenergy; the use of computationalscience to improve power gridmanagement; and the utilizationof low-value plant biomass toproduce biofuels and otherbioproducts in an environmentallyand economically viable manner.Through this research pipeline,Washington continues to see ahealthy entrepreneurial climate forclean technology.A key to the success of Washington’sClean Technology Sector is theability for our innovative companiesto not only address the state’sspecific clean technology needsbut, more importantly, to use theirtechnologies and know-how to helpaddress some of the world’s mostpressing environmental problems.To this end, it is crucial that weleverage the state’s prowess intrade and exporting to ensure ourcompanies can access the globalmarketplace. These companiesare poised to make a significantcontribution to the worldwidedemand for cleaner industrialprocesses. Important trade andindustry organizations includethe Clean Technology AllianceWashington, Northwest EnergyEfficiency Council, NorthwestEnvironmental Business Council,SmartGrid Northwest, WashingtonTechnology Industry Association,Center for Advanced ManufacturingPuget Sound, International FutureLiving Institute, and others.CLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE7

SECTOR INDUSTRY ANALYSISWashington’s Clean Technologysector spans many industrialsegments and represents a widerange of manufacturing processes,services and products. All of thesecomprise what is known as theclean technology sector. Consumerproducts produced in the cleantechnology sector provide greatervalue to the consumer; at a lowerenvironmental cost. Each industrialsector will likely express its ownset of environmental performanceobjectives. If these objectivesare significantly greater thanprevious processes or the productor service represents a significantimprovement over previousproduction methods; then theseproducts would likely qualify forreference in the clean technologysector. For example, cleantechnology in the electric utilityindustry can include a technologythat allows utilities to purchase orre-sell more electrical power fromrenewable sources. This wouldinclude grid scale batteries andsystem controllers; as well as thesoftware that allows the integratedunits to capture and deliverelectrical energy generated fromrenewable sources as well. Thismeans that not only would the solaror wind units be considered cleantechnology but also the batteries,controllers and associated software.The clean technology sector boastsa varied workforce representingmultiple sectors of the economyfrom transportation workers, tonearly all disciplines of engineers,to construction workers andresearch scientists. Total wageswere almost 4 billion, or about 69,000 per employee. Thesecotr is supported by workforcedevelopment organizations suchas WA Employment SecuritiesDivision, the regional WorkforceDevelopment Councils (WDCs), andthe Community Technical CollegesCenters of Excellence program.The clean technology sector’sgrowth is highly dependent on adynamic policy environment aspolicy makers at all levels struggleto adapt to rapid changes in thefossil and clean energy sectors. Oneof the main impediments to growthboth in Washington and the nationas a whole has been the lack ofcoherent long-term energy policies.One impediment to growthspecific to Washington State is ourextremely low electricity rates.CLEAN ENERGYENVIRONMENTALINDUSTRY SEGMENTEnergy GenerationEnergy StorageEnergy InfrastructureEnergy EffeciencyTransportationWater and WastewaterAir and EnvironmentWaste ReductionAgricultureAlthough the low rates, and thenearly carbon free electricity weenjoy, are a boon to residentsit can make it that much moredifficult for renewable energyprojects to make financial sense.That being said, companies thatcan find opportunities relatedto the electricity and the grid inWashington will most likely findsuccess in many other regions of thecountry and the globe. Investmentin key infrastructure to supportthe transformation of the gridremains critical and continues to lagthe rapid build-out of renewabletechnologies in some regions of thecountry.By law, the State of Washington hasthree energy strategy goals (RCW43.21F.010):1. Maintain competitive energyprices that are fair andreasonable for consumers andbusinesses and support ourstate’s continued economicsuccess2. Increase competitiveness byfostering a clean energy economyand jobs through business andworkforce development3. Meet obligations to reducegreenhouse gas ansmissionBuildingsVehiclesMechanicalSmart GridServicesFuelsWater/Wastewater TreatmentEmissions Control/MonitorPrevention/ReductionNatural PesticidesWater Land ManagementCLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE8Trading/OffsetsRecyclingWaste Reuse

MISSION STATEMENTOur mission is to assist the state of Washington become the world leader in the commercialization anddeployment of Clean Technology solutions to industries. To this purpose, we will combine world-class researchand commercialization expertise with industry specific domain knowledge to develop high-value products that useless energy and create greater consumer value while using valuable natural resources in a variety of sustainablebusiness models.INDUSTRY DRIVERS Energy efficiency Regional competitiveness Controlling climate pollution Job and income creation Integration of intermittent energysources Generation of renewable energySTRENGTHSWEAKNESSOPPORTUNITIES Low price, low carbon intensityelectricity Carbon pricing No income tax Inexpensive power can makemarket penetration for newtechnologies difficult State and Federal Grant fundingthrough WA Department ofCommerce Clean Energy Fundand multiple DOE programs. Inability to pay top dollar for newhires Difficulty hiring internationalworkers Tax Incentives Difficulty finding experiencedengineers World class academic and federalresearch institutions Strong political and governmentsupport of clean technologyprograms and initiatives Difficulty finding qualified tradesworkers Difficulty for startups to gaincapital resources Efforts to lead on energystorage systems, controls, andstandardization Highly decentralized and localizedsystem of government in WAmakes consensus building difficult Strong industry alliances andpartnerships 64 individual utilities consisting ofa mix of IOUs, PUDs, Muni’s, andRural Co-ops High caliber of software,mechanical, electrical, chemicaland power engineering grads High quality of life Smart cities initiatives Abundance of biomass throughforestry and agriculture Energy imbalance market Transactive energy systemsdevelopment and adoption Sustained state investmentduring clean technology sector’sformative years can enable it tobe self-sustaining in the future Existing infrastructure is agingand will soon need replacement Trade alliances and regionalbranding of PNW cleantechnology sector Reduction of carbon in power andtransportation sector Capitalize on strong collaborationbetween research and academicinstitutions in WA Strong relationship with utilitiesTHREATS Strong angel investor community Overregulation of crowdfunding for small businesses and startups Partnerships with large batteryproducers WA investors and capital focused primarily on other high technologysectors Increased competition from Pacific Rim Silicon Valley companies have potential to lure workers away Work overlaps with research at universities, but industry/acadamia linkneeds strengthening Lower quality competitors benefitting from other states’ policies Banks and Small Business Administration not lending to startupsCLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE9

WASHINGTON’S CLEAN ENERGY COMPETITIVE ADVANTAGESThe Clean Technology Sector is bigger than just clean energy; however, there is no doubt Washington holds aspecial place in the clean energy conversation in the United States. Our hydro system gives us the world’s strongestclean energy foundation and from this foundation Washington has developed competitive advantages across awide range of energy sources and systems.ENERGY GENERATIONINNOVATIONLOGISTICS INFRASTRUCTUREQUALITY OF LIFER&D cluster: Univ. of Washington,Washington State, PNNL, Battelle,Analytical Resources (biofuels)Excess refinery capacity for biofuels,ports, pipelinesNatural beauty, climate, housingcostsWORKFORCEHydro, geothermal, strong tides,wind, solar (East), biofeed-stocks,cooling water, InexpensiveelectricityForest/Agriculture ClusterFINANCEHigh VC/Angel activity, high relativeFederal funding, Indian nations canobtain low interest financingRESOURCESGOVERNANCE (Regulations)Indian Reservations can easepermittingENERGY STORAGEINNOVATIONLOGISTICS INFRASTRUCTUREQUALITY OF LIFER&D cluster: Univ. of Washington,Washington State, PNNL, Battelle,Analytical Resources (biofuels)Transmission GridNatural beauty, climate, housingcostsWORKFORCEFINANCEHigh VC/Angel activity, high relativeFederal funding, Indian nations canobtain low interest financingRESOURCESHydro, geothermal, strong tides,wind, solar (East), biofeed-stocks,cooling waterGOVERNANCE (Regulations)Indian Reservations can easepermittingENERGY INFRASTRUCTUREINNOVATIONLOGISTICS INFRASTRUCTUREQUALITY OF LIFER&D cluster: Univ. of Washington,Washington State, PNNL, Battelle,Analytical Resources (biofuels)Transmission GridNatural beauty, climate, housingcostsRESOURCESIT ClusterHydro, geothermal, strong tides,wind, solar (East), biofeed-stocks,cooling waterFINANCEGOVERNANCE (Regulations)High VC/Angel activity, high relativeFederal funding, Indian nations canobtain low interest financingIndian Reservations can easepermittingWORKFORCECLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE10

ENERGY EFFICIENCYINNOVATIONLOGISTICS INFRASTRUCTUREMcKinstry Innovation CenterWORKFORCERESOURCESQUALITY OF LIFELarge utility workforceInexpensive electricity hindranceFINANCEGOVERNANCE (Regulations)Natural beauty, climate, housingcostsHigh VC/Angel activity, high relativeFederal funding, Indian nations canobtain low interest financingRelatively stringent codes spurmarketTRANSPORTATIONINNOVATIONLOGISTICS INFRASTRUCTURER&D cluster: Univ. of Washington,Washington State, PNNL, Battelle,Analytical Resources (biofuels)QUALITY OF LIFENatural beauty, climate, housingcostsRESOURCESWORKFORCEAerospace ClusterGOVERNANCE (Regulations)FINANCEHigh VC/Angel activity, high relativeFederal funding, Indian nations canobtain low interest financingCLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE11

MARKETING PLANPRIORITIES1. Increase awareness of programs that are available to clean technologycompanies in the state of Washington, with special focus on the CleanEnergy Fund.2. Increase awareness of the clean technology sector and its contribution tothe economy, health, and clean environment of Washington State.3. Increase awareness of the clean technology sector in audiences outsideof the state that work in the industry.4. Listen to feedback from the clean technology sectors on what is neededto help create a more robust ecosystem for companies in the state.PERFORMANCE GOALS Coordination - Establish CleanTech Alliance as the resource, and conduitfor information about, and coordinated support of the clean technologysector. Awareness - Create awareness among the public, key stakeholders andconstituencies of the importance of the clean technology sector. Advocacy - Communicate messages of the policy/investment priorities ofthe clean technology sector.KEY AUDIENCESOBJECTIVES General Public Washington’s 76M Clean EnergyFund and the its potential totransform the clean technologysector and increase employment. Broad regulatory predictabilityis important for commerce, theclean technology sector andconsistent decision making. Clean technology sector is a 17 billion economic drivercontributing over 58,900 directliving wage jobs across the statein its many sub-sectors. The objective of ourcommunications is to share thegreat work being done all overthe state. It is also important thatour communication material isunified across the Departmentof Commerce and that our datais unified among our partners atthe CleanTech Alliance and otherindustrial partner groups. Elected officials: local, stateand federal Business leader andentrepreneurs, both in-state,national and international Clean technology is the keysector to address one of the mostpressing issues of our time, globalclimate change, through marketbased solutions and innovations. The clean technology sectoris bigger and more influentialthan anyone in Washington orthe rest of the country realizes,and we will work to change thatmisunderstanding.CLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE12

IMPLEMENTATIONSTRATEGYTACTICSCommunicate information aboutthe industry, events, hot policyissues to Federation membersCreate and reuse collateralabout the industryPARTNERS Update and utilize the Websiteregularly and drive trafficCleanTech Alliance Email delivery lists at Departmentof Commerce and externalpartnersSmartGrid NorthwestAssociate Development Use Social MediaUniversity of Washington Update study on economicimpact of industry Link to and use subsectororganizations’ collateralProvide information about theclean technology industry to keyaudiences Set up a speakers’ bureauwho can make presentationsto community and businessorganizations Write op-eds Editorial meetings with newsoutletsCreate events and participate inother organizations’ events Provide speakers, collateraland content for other cleantechnology eventsOrganizationsWashington State UniversityPacific Northwest NationalLaboratoryNW Energy Efficiency CouncilNW Environmental BusinessCouncilCraft3Element8Puget Sound Cooperative CreditUnionCenter for AdvancedManufacturing Puget Sound Participate in cross-sectorevents to highlight the roleof clean technology and buildpartnerships. Organize events around keyissuesWHO SPEAKS FOR THE SECTOR?Brian YoungGovernor’s Clean Technology Sector LeadOffice of Economic Development and .govCLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE13

THE WORK PLAN: 2017- 2019Continue on course with communication with businesses andEconomic Development Councilsthroughout the state. Continuebusiness development meetingswith aerospace companies throughair shows, expos, etc.Work with stakeholders tounderstand issues that can beresolved through state support.Continue communication betweenstakeholders and the Governor’sleadership staff.Continue working with technicalcolleges, workforce developmentgroups, and the State Board ofCommunity and Technical Collegesto maintain and enhance theircontinued support of programsdesigned to educate futureaerospace workers.GOAL 1FOSTERING COLLABORATIVE PUBLIC/PRIVATE PARTNERSHIPSACTION STEP 1Enhance Public Dialogue on Clean Technology Issues through statewide outreach and communicationsWHO WILL DO IT?BY WHEN?RESOURCESPOTENTIAL BARRIERS COMMUNICATIONS PLANUS Department of Energy grantfundsClean Energy FundIndustry and ResearchOrganizations: Complexity of the subject mattermakes communication difficult CleanTech Alliance Subject touches every cornerof the state, and providing inperson, engaging outreach can bedauntingSector Lead in partnership withthe CleanTech Alliance, SmartGrid Northwest, NorthwestEnvironmental Business Counciland the State Energy Office SmartGrid Northwest NW Energy Efficiency Council NW Environmental BusinessCouncilOngoing Subject matter is consideredpolitical, which can hinder opencommunication University of Washington Providing an open forum whereall sides of a subject can beaddressed can be contentious Washington State University. Pacific Northwest NationalLaboratory Create topic specificcommunication plan withDepartment of Commerce’scommunication team Work with indicated partnerorganizations to leveragetheir existing communicationsinfrastructure Use conference sponsorship,white papers, outreach events,social media, email lists, andother available communicationstool to reach targeted audiences International Future LivingInstituteKey Performance Indicator:CLEAN TECHNOLOGYWASHINGTON STATE DEPARTMENT OF COMMERCE14

GOAL 1 ContinuedFOSTERING COLLABORATIVE PUBLIC/PRIVATE PARTNERSHIPSACTION STEP 2Improve collaboration between industry and research institutionsWHO WILL DO IT?BY WHEN?RESOURCESPOTENTIAL BARRIERS COMMUNICATIONS PLANUS Department of Energy grantfundsClean Energy FundIndustry and ResearchOrganizations: Partnerships can be difficult toestablish because of traditionalsilos and complexity ofagreements Create topic specificcommunication plan withDepartment of Commerce’scommunication team Certain entities have strong viewsagainst the idea of public/privatepartnerships Work with indicated partnerorganizations to leveragetheir existing communicationsinfrastructureSector Lead in partnership withthe CleanTech Alliance, SmartGrid Northwest, NorthwestEnvironmental Business Counciland the State E

el producer. After Imperium, Brian created Element Strategic Partners, a clean technology consultancy that Brian Young Clean Technology Sector Lead Office of Economic Development and Competitiveness [email protected] 206.256.6129 led the development of the Wash-ington Clean Energy Leadership Council and worked internationally