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TABLE OFCONTENTSThe La Crosse Center Map. Inside Front CoverGeneral Information.1 Welcome Registration Hours Emergency Information Transportation Information Wi-Fi Information Spouse/Guest Tour County-Related Meetings Media Release2021 wca AnnualConferenceConferenc LaCrosse CountyCo t september 26-28, 2021The LaCrosse Center &Radisson Hotel LaCrosseSunday, 9.26.21.9 Credentials Pickup for Annual .Business Meeting WCA Annual Business Meeting Dinner on Your OwnMonday, 9.27.21. 13 Hot Breakfast Wisconsin Women in County Government WCA Exhibit Hall Open Opening General Assembly Exhibitor Luncheon Concurrent Workshops, 1:00-2:00 p.m. Concurrent Workshops, 2:15-3:15 p.m. Concurrent Workshops, 3:30-4:30 p.m. Exhibitor Reception OktoberfestTuesday, 9.28.21. 27 Hot Breakfast Concurrent Workshops, 8:00-9:00 a.m. Concurrent Workshops, 9:15-10:15 a.m. Concurrent Workshops, 10:30-11:30 a.m. Closing General Assembly Prize DrawingsMember Boards.39WCA Exhibit Hall. 47Booth Listing: Alpha by Company Name.68Booth Listing: Numeric by Booth #.702021 WCA Conference Sponsors. 72WCA Exhibit Hall Booth Map.Inside Back Cover

LaCrosse Cente CenterCCb3b2b1ABALower LevelSouth BallroomsSouth boardroomsupper LevelSouth Hall BB4blueB1purpleB3redB2greenSouth Hall Affgeneral assembliesoktoberfestLower LevelArenaffffwca exhibithalltuesday hotBreakfastcyber cafeexhibitorreceptionNorth Hall A-Dffffmonday hot breakfastmonday lunchphoto boothflu shots

GENERALINFORMATIONHIGHLIGHTSWelcome to La Crosse CountyWCA Registration HoursWi-Fi Information1

Follow the 2021 WCAAnnual Conference onFacebook, Linked In, andTwitter.Tag us in yourposts at #wcaconf.EXAMPLEParticipated in a great workshop today at the2021 WCA Annual Conference in La CrosseCounty on local redistricting. #wcaconfTwitter a @wiscountiesFacebook a www.facebook.comSearch Wisconsin Counties AssociationLinked In a WCA:WisconsinCounties Association

GENERALINFORMATIONWELCOMETO LA CROSSE COUNTY2021 WCA Annual ConferenceIt is a great pleasure for La Crosse Countyto host the 2021 WCA Annual Conference.We welcome you to our beautiful countyand hope you have a memorable timeboth at the convention and while exploringour city and the surrounding area.We are thrilled to be able to meet in person again after the long pandemic isolation Monica Kruse,and hope that you will seize the opportunityLa Crosseto reconnect with your county colleagues,Countymake new friends, and exchange ideas.Board ChairAs you made your way into the city, youprobably noticed that quite a bit has changed since wemet here for the WCA Conference in 2018. The La CrosseCenter transformation has been our biggest downtownproject since we turned an empty parking lot into athriving urban hub a few years ago. The development ofseveral new downtown hotels should have made it easierfor you to find accommodations this year. Just last month,we broke ground for the River Point District, a visionary,mixed-use waterfront neighborhood north of downtown.This neighborhood will connect the community to the rivers and will include over 800 residential units, numerousbusinesses, and abundant green spaces. Landmark by theRiver, within a few blocks of the La Crosse Center, is theculmination of renovating a 255,000 square foot historicindustrial building into a mixed-use commercial andresidential development. Not to be outdone by the urbancenter, Onalaska, Holmen, and West Salem have seenimpressive growth in commercial and retail developmentand the addition of lots of attractive housing.We encourage you to take time to stroll around ourpicturesque downtown, spend a restful hour in beautifulRiverside Park, and enjoy watching the boats and bargeson the majestic Mississippi River as they roll past downtown La Crosse. We hope that you find your stay with usenjoyable and that you will make plans to come back tovisit us soon! Be sure to check out the incentives at theLa Crosse County hospitality booth; they are designed tomake your return visit exciting and affordable!Kudos to the WCA staff for all their work planninganother conference! On behalf of the La Crosse CountyBoard and county staff, I welcome you to our city andcounty and wish you an excellent time!3

GENERALINFORMATIONGENERALINFORMATION2021 WCA Annual ConferenceAll conference meetings and activities are held in the LaCrosse Center and the Radisson Hotel La Crosse.WCA REGISTRATION HOURSWCA Registration is located in the La Crosse Center–SouthHall Front Lobby.}}}Sunday, September 26, 202111:30 a.m.-5:30 p.m.Monday, September 27, 20217:30 a.m.-5:00 p.m.Tuesday, September 28, 20217:00 a.m.-11:30 a.m.COVID-19WCA is following CDC guidance and La Crosse CountyHealth Department rules when it comes to COVID-19 protocols.Masks and anti-bacterial hand gel stations will belocated throughout the event venue with guests encouraged to utilize as appropriate.SMOKING POLICYThe La Crosse Center and the Radisson HotelLa Crosse are non-smoking establishments.CELL PHONE POLICYPlease turn off cell phones or place on silentalert while attending meetings/concurrentworkshops.EMERGENCY INFORMATION} La Crosse Center: Emergency Contacts-Kris Salzwedel,608.792.5250; Building Engineer, 715.213.7076} Radisson Hotel La Crosse: Dial 911 or 55 on anyphone in the hotel in case of emergency.} Mayo Clinic Health System-Franciscan Healthcare:608.785.0941} Gundersen Lutheran Hospital: 608.775.5673} Gundersen Tri-State Ambulance: 608.784.88274

GENERALINFORMATION2022WCA CONFERENCE HOSTSauk CountyDelegates convening for the 2022 WCA Annual Conferencewill meet from September 18-20, 2022 at the KalahariResort & Conference Center. Fine lodging facilities areavailable to house conference delegates. Mark yourcalendar for September 2022 and plan to join your countyofficial counterparts. See you next year in Sauk County!NAME BADGESAll conference participants must register and wear namebadges for admission to exhibits, social events, andworkshops. Your name badge is your ticket for breakfast,lunch, and Oktoberfest. If you do not have your namebadge, you must get a new one at WCA Registration.WCA EXHIBIT HALL w 9/27/21Exhibits will be open on Monday, September 27, 2021, 8:45a.m.-6:00 p.m. in the La Crosse Center–Arena.CYBER CAFÉMake sure you stop by the Cyber Cafélocated in the WCA Exhibit Hall to checkyour email, charge your device, have acup of coffee, and indulge in a cookie!The Cyber Café is sponsored by PMAFinancial Network/WISC.TRANSPORTATION SCHEDULEComplimentary shuttle service will be provided on Mondayand Tuesday between the participating conferencehotels and the La Crosse Center (South Hall–Front LobbyEntrance). Look for a transportation schedule at yourhotel’s front desk or at WCA Registration.REFRESHMENT STATIONSRefreshment stations are available on Monday (8:30a.m. to 4:30 p.m.) and Tuesday (8:00 a.m. to 11:30 a.m.) inthe La Crosse Center–South Hall BFoyer with hot coffee, tea, and coldwater. Tuesday’s refreshments aresponsored by SGTS.5

GENERALINFORMATIONGENERALINFORMATIONFREEWiFiWI-FI INFORMATIONLa Crosse Center Free Wi-Fi – Password: wcacon21Radisson Hotel La Crosse Free Wi-Fi – Password: WCA21SPOUSE/GUEST TOURWCA has planned activities for spouses/guests to enjoyduring their stay in La Crosse. The spouse/guest tour isscheduled for Monday, September 27, 2021. The tour isreserved on a first-come, first-served basis. The bus willload at the La Crosse Center–South Hall Front Entrance(by WCA Registration) at 9:25 a.m.Monday, September 27, 2021LA CROSSE QUEEN CRUISE TOURCruise back in time and explore the Upper MississippiRiver on the La Crosse Queen, one of the few authenticMississippi River paddlewheel river boats still in operation.Enjoy a relaxing cruise along the river learning aboutwildlife and historical points of interest while keepingyour eyes peeled for bald eagles flying nearby! Lunch willbe served on the La Crosse Queen during the cruise. Thebus will return to the La Crosse Center-South Hall FrontEntrance around 1:30 p.m.GET THE WORD OUTIN YOUR COUNTYNEWSFind a sample media release thatyou can send to your local mediaoutlets following this week’s WCAAnnual Conference on WCA’swebsite at www.wicounties.org. Replace the generic textwith your county’s information for a tailored release foryour county’s media outlets. If you need assistance orwould like a copy of the release emailed to you, pleasecontact Michelle Gormican Thompson at [email protected] or 608.577.9405.6

GENERALINFORMATIONCOUNTY-RELATEDMEETINGSMONDAY, SEPTEMBER 27, 2021 7:30-9:00 a.m.Wisconsin Women in County GovernmentRadisson Hotel La Crosse–Hotel Ballroom(breakfast will be served) 8:30-10:00 a.m.Wisconsin County Executives &Administrators AssociationLa Crosse Center–Ballroom B 8:00 a.m.-5:00 p.m.Wisconsin County Clerks AssociationLa Crosse Center–Ballroom A 11:30 a.m.-1:00 p.m.Wisconsin Extension Association (WEXA)La Crosse Center–Boardroom ATUESDAY, SEPTEMBER 28, 2021 8:00 a.m.-1:00 p.m.Wisconsin County Clerks AssociationLa Crosse Center–Ballroom A 8:00 a.m.-4:30 p.m.Wisconsin Association of CountyCorporation Counsel (WACCC)La Crosse Center–Ballroom BLA CROSSE COUNTY CHARITY DONATIONIn recognition of La Crosse County hosting the WCA 2021Annual Conference, a contribution of 500 has been madeto Lighthouse in La Crosse, which is among five peer-runrespite centers providing services to those struggling withmental health and substance use. The aim of the centeris to reduce emergency department visits and psychiatrichospital admissions by providing supportive relationshipsfor people approaching a mental health or substance usecrisis.7

Sunday9.26.21HIGHLIGHTS OF THE DAYWCA Registration Opens2021 WCA Annual Business MeetingDinner on Your Own9

9-26SUNDAYScheduleSUNDAY9-26WCA Registration is open from 11:30 a.m. to 5:30 p.m. inthe La Crosse Center-South Hall Front Lobby. All officiallyscheduled conference events take place in the La CrosseCenter and the Radisson Hotel La Crosse.12:30-1:00 p.m.CREDENTIALS PICK-UPfor the 2021 WCA Annual Business MeetingLa Crosse Center-Ballrooms B and C (Upper Level)1:00 p.m.2021 WCA ANNUAL BUSINESS MEETINGLa Crosse Center-Ballrooms B and C (Upper Level)Presiding Officer: The Honorable Lance Pliml, Chair,WCA Board of Directors1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.Call to OrderRoll Call of CountiesAnnouncementsReport of Rules Committee and Adoption of RulesApproval of Minutes of the September 21, 2020Annual Business MeetingReport of Executive DirectorReport of Resolutions Committee and Action onResolutionsReport of Audit CommitteeReport of Constitution Committee and Action onProposed Amendments to the ConstitutionReport of Chair, WCA Board of DirectorsReport of WCA Services, Inc.Approval of Dues Categories and Amounts for 2022Report from Director of Government AffairsSuch Other Business as AllowedAdjournmentEveningDINNER ON YOUR OWNEnjoy one of La Crosse County’s fine restaurants. Forinformation about area restaurants, please visit the LaCrosse County Convention & Visitors Bureau table locatedby WCA Registration in the La Crosse Center-South HallFront Lobby.11

Monday9.27.21HIGHLIGHTS OF THE DAYWCA Exhibit HallOpening General AssemblyConcurrent WorkshopsOktoberfest13

9-27MONDAYScheduleWCA Registration is open from 7:30 a.m. to 5:00 p.m. inthe La Crosse Center-South Hall Front Lobby. All officiallyscheduled conference events take place in the La CrosseCenter and Radisson Hotel La Crosse.MONDAY9-277:30-9:00 a.m.WISCONSIN WOMEN IN COUNTY GOVERNMENTRadisson Hotel-BallroomBreakfast will be provided.Speaker: Jillian Slaight, Coordinating Legislative Analyst,Wisconsin Legislative Reference Bureau7:45-8:45 a.m.HOT BREAKFASTLa Crosse Center-North Hall (Lower Level)Sponsored by Google Cloud.8:45 a.m.-6:00 p.m.WCA EXHIBIT HALL OPENLa Crosse Center-Arena (Lower Level)OPENINGGENERAL ASSEMBLY10:00-11:30 a.m.La Crosse Center-South Hall A (Lower Level)WELCOMELance Pliml, Chair, WCA Board of DirectorsNATIONAL ANTHEM–THE STAR-SPANGLED BANNERPerformed by Ann Marie Austin, Multimedia and ProjectManager, Wisconsin Counties AssociationPLEDGE OF ALLEGIANCEWELCOME TO LA CROSSE COUNTYMonica Kruse, County Board Chair, La Crosse CountyFEATURED SPEAKERTony Evers, Governor, State of WisconsinTony Evers was elected to serve as the 46th governor of the stateof Wisconsin in November 2018. Prior to his election as governor,he served as the State Superintendent of Public Instruction, firstelected to that position in 2009. Evers has over three decades14

of public education experience, serving students, parents,and citizens in Tomah, Oakfield, Verona, and Oshkosh. He hasdedicated his life to fighting for Wisconsin’s kids and servingthe people of Wisconsin. Evers was born and raised in Plymouth,Wisconsin.WCA ANNUAL CONFERENCE VIDEOFEATURED SPEAKERMark D. O’Connell, Executive DirectorWisconsin Counties AssociationMONDAY9-27Mark D. O’Connell serves as WCA Executive Director and has beenwith the association since 1989. Previously, he worked for theWisconsin Department of Administration, Department of NaturalResources, and Legislative Audit Bureau. He has a bachelor’sdegree from the University of Wisconsin-La Crosse and a master’sdegree from the University of Wisconsin-Madison. O’Connell ispresident of WCA Services, Inc., serves as an executive officer ofthe Wisconsin Higher Education Business Roundtable, is VicePresident of Competitive Wisconsin, and was a principal in theWisconsin Way effort. He coached youth sports for several years,is a pretty good cook, and is a master Sheepshead player.RECOGNITION OF PREMIER SPONSORS2021 DISCOVER WISCONSIN PHOTO CONTESTWINNERSFEATURED SPEAKERSMarcelia Nicholson, ChairwomanMilwaukee County Board of SupervisorsMarcelia Nicholson is an award-winning activist, and thefirst Black woman and Latina elected as Chairwoman of theMilwaukee County Board of Supervisors. Prior to her election asboard chair, she served as 1st Vice Chair of the Board and Chair ofthe Economic & Community Development and IntergovernmentalRelations committees. Nicholson sits on the board of directorsof several community and national organizations, includingLocal Progress, the Milwaukee Art Museum, and the MilwaukeePublic Museum. She is an honors graduate of the University ofWisconsin-Milwaukee.Troy Streckenbach, County ExecutiveBrown CountyTroy Streckenbach is in his third term as Brown County Executive,overseeing 31 county departments that include approximately1,900 employees with a budget of over 290 million annually.Since taking office in 2011, he has reduced the overall tax levy inBrown County, while paying off 25 million in total debt principal.Streckenbach graduated from the University of WisconsinOshkosh and has owned and operated six businesses in BrownCounty for the past 18 years.FRIEND IN AND FRIEND OF COUNTYGOVERNMENT AWARDS15

OPENINGGENERAL ASSEMBLYFEATURED SPEAKER(cont.)Josh Schoemann, County ExecutiveWashington CountyMONDAY9-27Josh Schoemann was elected Washington County Executive in April2020 after serving more than six years as county administratorand administrative coordinator. In 2003, Schoemann served inOperation Iraqi Freedom, earning an Army Commendation Medaland receiving an honorable discharge in October 2008 from theArmy National Guard. He received a BA from UW-Whitewater andan MPA from Northern Illinois University.11:30 a.m. -1:00 p.m.EXHIBITOR LUNCHEONLa Crosse Center-Arena and North Hall(Lower Level)Sponsored by National CooperativeRx and Alliant Energy.CONCURRENTWORKSHOPS1:00-2:00 p.m.Local Redistricting in Wisconsin: LegislativeReference and Technology BureausLa Crosse Center-South Hall B1/Purple(Lower Level)The Wisconsin Legislative Reference Bureau and theLegislative Technology Services Bureau will provideinformation on the legal process of local redistricting andthe software utilized for local redistricting throughout thestate of Wisconsin. This will include legislative referenceinformation, as well as an overview on local redistrictingsoftware – WISE-LR.Speakers: Joseph Kreye, Senior Coordinating Attorney,Legislative Reference Bureau; Ryan Squires, GIS Manager& Applications Developer, Legislative Technology ServicesBureau. Moderator: Clark Schroeder, County Administrator,Ashland County (retired)16

Issues Impacting the Wisconsin Sheriff: Funding,Jail Administration, and Support ServicesLa Crosse Center-South Hall B2/Green(Lower Level)MONDAY9-27Sheriffs in Wisconsin face many challenges each year,from budgets to jail administration to the supportservices needed to provide quality public safety to theircitizens. Sheriffs from various-sized counties will shareexperiences their counties have faced regarding jailoperations, budgeting, and maintaining proper supportservices during difficult circumstances. Such challengesinclude COVID and ever-tightening budgets.Speakers: John Matz, Sheriff, Winnebago County; DaleSchmidt, Sheriff, Dodge County; Paul Susienka, Sheriff,Bayfield County. Moderator: Nate Dreckman, Sheriff, GrantCountyCreating Tax Sustainability in the FutureLa Crosse Center-South Hall B3/Red (Lower Level)Do not miss your chance to join an exciting session fromWCA Executive Director Mark O’Connell and Directorof Forward Analytics Dale Knapp as they talk aboutWisconsin’s state and local government revenue structureand opportunities for modernization. This session willinclude a history of state and county revenue sources,along with national comparisons. That will be followedby a discussion of innovative ways to bring Wisconsin’srevenue structure into the 21st century while maintainingthe revenues needed to fund state and local services.Speakers: Mark D. O’Connell, Executive Director, WisconsinCounties Association; Dale Knapp, Director of Researchand Analytics, Wisconsin Counties Association. Moderator:Robert Kopisch, County Board Chair, Price CountyCOVID-19: Where Are We Now?La Crosse Center-South Hall B4/Blue (Lower Level)A year and a half ago our country shut down and our liveswere upheaved due to the global COVID-19 pandemic; butwhere are we now? Is the disease controlled? What variantshave emerged? How effective have our vaccination effortsbeen? What does the future look like? All of this will becovered and more as the speaker reviews the COVID-19pandemic and discusses where it is going.Speaker: Nicole Brady, MD, Chief Medical Officer Employee& Individual MI/WI, United Healthcare Clinical Services.Moderator: Dave Ostness, County Supervisor, St. CroixCounty17

CONCURRENTWORKSHOPS1:00-2:00 p.m. (cont.)MONDAY9-27Best Practices on Cybersecurity:A Focus on PrinciplesLa Crosse Center-South Hall Ballroom B(Upper Level)Public entities should seek to achieve reasonablecybersecurity as the standard of care for the maintenanceand protection of the personal information they collectand/or maintain. Yet, determining what cybersecuritymeasures are “reasonable” can be a challenging andfrustrating experience amidst competing priorities,options, and opinions. This session will focus on fivefoundational cybersecurity principles designed to helpleaders set the tone for a stronger security posture andbe more involved in the IT decision-making process.Speakers: Seth Johnson, Risk Management ConsultantCybersecurity Specialist, Aegis Corporation; Josh Dirkse,Director of Client Services, Aegis Corporation. Moderator:Mark Abeles-Allison, County Administrator, Bayfield CountyGroundwater Quality UpdateLa Crosse Center-South Hall Ballroom C(Upper Level)In Wisconsin, Governor Evers dubbed 2019 as the “Yearof Clean Drinking Water.” Since that time several billshave been debated and passed into law to address waterquality issues around the state. Get the latest on effortsto protect the quality of Wisconsin’s water supply at thisinformative program.Speaker: Fred Clark, Executive Director, Wisconsin’s GreenFire. Moderator: Lance Pliml, County Board Chair, WoodCounty2:00-2:15 p.m.BREAK18

WCA EXHIBIT HALLHIGHLIGHTSMONDAY 9-27-21Arena and North HallCYBER CAFÉMake sure you stop by the Cyber Café locatedin the WCA Exhibit Hall to charge your device.The Cyber Café is sponsored by PMA FinancialNetwork/WISC.GROUP HEALTH TRUSTFLU SHOTS11:00 a.m.-4:00 p.m.HEADSHOTThe WCA Group Health Trustwill be offering the seasonal fluvaccine at no charge to registeredattendees of the WCA Annual Conference. Thevaccinations will be administered by MidlandHealth in the WCA Exhibit Hall on Monday,September 27, 2021 from 11:00 a.m.-4:00 p.m.To schedule your appointment visit BOOTH12:00-4:00 p.m.Have a professionalphotograph taken free ofcharge compliments of the Wisconsin CountiesAssociation. Visit photographer Misty Bindlwith Lasting Impressions Photography onMonday, September 27, 2021, from 12:00-4:00p.m. in the WCA Exhibit Hall. The image will beemailed directly to you after the conference.EXHIBITOR RECEPTION4:30-6:00 p.m.Join your colleagues in the WCA Exhibit Hall torelax and enjoy a beverage before Oktoberfest.Sponsored by von Briesen & Roper, s.c.

CONCURRENTWORKSHOPS2:15-3:15 p.m.MONDAY9-27Restorative JusticeLa Crosse Center-South Hall B1/Purple (Lower Level)This session will provide an introduction to restorativejustice in the criminal justice system and the effectivenessand benefits of restorative justice in this space. It willinclude a description of the various types of restorativejustice programming options for pre- and post-chargediversion models for both youth and adults, and adiscussion of Wisconsin examples.Speaker: Jonathan Scharrer, Director, Restorative JusticeProject/Clinical Associate Professor, University ofWisconsin Law School. Moderator: Colleen Bates, CountyBoard 1st Vice Chair, Eau Claire CountyTransportation FundingLa Crosse Center-South Hall B2/Green (Lower Level)With 2021-23 state biennial budget discussions recentlyconcluded, it is time to determine how legislativeand gubernatorial action will impact transportationprojects at the local level. The Wisconsin Department ofTransportation will be on hand to provide all the detailson the increased transportation funding included in thebudget and answer your questions.Speaker: Joel Nilsestuen, Assistant Deputy Secretary,Wisconsin Department of Transportation. Moderator:Larry Bierke, County Administrator, Iowa CountyFarm SustainabilityLa Crosse Center-South Hall B3/Red (Lower Level)At this session, representatives from the Wisconsin FarmBureau will provide insight regarding what Wisconsinfarms are doing to preserve and protect natural resources.Nine farms will be showcased as to how they focus onsustainability. Topics covered will include water quality, soilhealth, carbon, air quality, and more. Presenters will alsodiscuss some of the programs farmers use to implementthese sustainability practices such as Producer-LedWatershed Protection Grants, the Conservation ReserveProgram, and the Agriculture Conservation EasementProgram. This program will also touch on a few timelyfederal initiatives aimed at agricultural sustainability20

including the Growing Climate Solutions Act and Americathe Beautiful Plan (30x30).Speakers: Tyler Wenzlaff, Director of GovernmentalRelations, Wisconsin Farm Bureau; Rachel Gerbitz, Directorof Sustainability Communications and Partnerships,Wisconsin Farm Bureau. Moderator: Ethan Hollenberger,Executive Assistant to the County Executive, WinnebagoCountyWorking Toward Positive Change Against SystemicRacism and InequalityLa Crosse Center-South Hall B4/Blue (Lower Level)MONDAY9-27Understanding the historical constructs of race andracism is the first step on the journey to a more just,fair, and inclusive society. The disproportionate threatof COVID-19 on Wisconsinites of color and wideningracial disparity gaps in our education, healthcare, childwelfare, and criminal justice systems requires a fullerexamination of the ways in which racism is embedded inall of our institutions, including all levels of government.At the same time, we are experiencing an emboldenedresistance to “diversity, equity, and inclusion” trainingnecessary to challenge the inherent biases we all haveas a result of racism. Milwaukee County and the YWCA ofSoutheast Wisconsin have been working together since2019 to normalize conversation about race and racismin the greater Milwaukee region, modeling for Wisconsincounties and local municipalities what it takes to set asolid foundation to shift culture and practice to achieveracial equity. This program highlights how MilwaukeeCounty and the YWCA are working together to provide thetools and supports public sector leaders and employeesneed to recognize and respect the diverse values, beliefs,and perspectives of those who make up their workforcesand the communities they serve so that everyone haswhat they need to prosper and thrive.Speakers: Martha L. Barry, PhD, Chief Racial Justice Officer,YWCA of Southeast Wisconsin; Paula Penebaker, ExecutiveAdvisor, YWCA of Southeast Wisconsin. Moderator: JeffRoman, Executive Director, Office on African AmericanAffairs, Milwaukee County21

CONCURRENTWORKSHOPS2:15-3:15 p.m. (cont.)MONDAY9-27Purpose and Compassion at WorkLa Crosse Center-South Hall Ballroom B(Upper Level)Regardless of your role, what are people, customers,and business partners looking for in you? What is theworkplace culture you have created with your team thatleads to success? Creating a mission-driven culture withcompassion and trust turns satisfied customers into loyalcustomers. In addition, if the work we do is tied into apurpose beyond profits our job satisfaction increasessubstantially and employee turnover is reduced. JoinJohn McHugh as he explores the role you play in yourorganization’s success and how you can find the keypeople to help you achieve that greatness. His examplesand stories are ones that you will not forget.Speaker: John McHugh, Director of Corporate Communications, Kwik Trip, Inc. Moderator: Monica Kruse,County Board Chair, La Crosse CountyBroadbandLa Crosse Center-South Hall Ballroom C(Upper Level)Rural broadband expansion is a front burner issue forfederal, state, and local officials. In this session, the panelwill discuss the current state and federal funding optionsfor broadband expansion. Broadband provider expertswill also provide real-world examples of productivepartnerships used to reach rural customers.Speakers: Bill Esbeck, Executive Director, Wisconsin StateTelecommunications Association; Cheryl Rue, CEO, TriCounty Communications Cooperative; Rod Olson, CEO,Vernon Communications Cooperative. Moderator: KurtGibbs, County Board Chair, Marathon County3:15-3:30 p.m.BREAK22

3:30-4:30 p.m.Options and Rx Cost Controls for Employee HealthBenefit PlansLa Crosse Center-South Hall B1/Purple (Lower Level)MONDAY9-27Counties who self-insure employee health benefits haveseveral options to balance cost control and maximizebenefits. This session will dive into cost control bestpractices for prescription drug benefits. Topics will includecontracting with a pharmacy benefit manager, developingplan designs to remove wasteful spend, and an update onstate and federal prescription drug reforms.Speakers: Josh Bindl, CEO, National CooperativeRx; MattDengel, Strategic Account Executive, National CooperativeRx. Moderator: Michael Lamont, Director of Programs andServices, Wisconsin Counties AssociationEmergency CommunicationsLa Crosse Center-South Hall B2/Green (Lower Level)Next Generation 911 implementation in the state ofWisconsin will bring additional opportunities for publicsafety and public service integration. As the technologyrelied on in daily life comes to these public spaces,identifying and incorporating the changes in work flowswill bring new challenges. Learn what is happening at thelocal, state, and national level to help prepare and supportindividuals who will now be exposed to live streamingvideo, telematics, and the Internet of Things.Speakers: Danielle Miller, Communications Manager,Douglas County; Gary Bell, Director of EmergencyPreparedness, Waukesha County. Moderator: Al Haga,County Board Chair, Portage CountyYour Buildings’ Future: The Power to ChooseLa Crosse Center-South Hall B3/Red (Lower Level)In a world of increasing choices, it seems no one wantsto discuss options for your buildings and facility projects.Cut and paste projects, “let’s do the same thing again,” arefrequently used. Now is the time to own the future of yourbuildings. During this session, the presenters will discusshow to look at long-term options for your facilities’exterior, matching projects with your vision, and ways tobest utilize your money for your buildings and community.Speakers: Bill Snow, Madison Territory Manager, Garland;Rhett Surman, Milwaukee Territory Manager, Garland.Moderator: Staci Hoffman, Register of Deeds, JeffersonCounty23

CONCURRENTWORKSHOPS3:30-4:30 p.m. (cont.)MONDAY9-27Roles in Real Life: Executives, Administrators, andAdministrative CoordinatorsLa Crosse Center-South Hall B4/Blue (Lower Level)In 1981, there were seven elected county executives, 10appointed county administrators, and one administrativesecretary. In 1985, Wis. Stat. §59.19 required any countywithout an executive or county administrator todesignate an elected or appointed official to serve asadministrative coordinator. Today, there are 12 executives,32 administrators, eight full-

Radisson Hotel LaCrosse september 26-28, 2021. Lower Level South Hall A f general assemblies f oktoberfest . This neighborhood will connect the community to the riv - ers and will include over 800 residential units, numerous . Wisconsin County Clerks Association La Crosse Center-Ballroom A w 11:30 a.m.-1:00 p.m. Wisconsin Extension .