Transcription

MEDIA KIT2016

BRA N D OV E RV I E WACTIVE.I N N O VAT I V E .I N F O R M AT I V E .With an emphasis on high-i n s t r u c t i o n a n d h ow -toquality photography, in-depthfeatures. Its mission is tointerviews with top riders andlead, connect and inspire byreviews on all the latest gear,enlisting the talents of the mostWAKEBOARDING inspiresexperienced professionals inits audience with fun andthe industry across multiplerelevant content, anchored bymedia channels.expert boat analysis, qualityWAKEBOARDINGMAG.COM ︱ 2 0 1 6 M E D I A K I T2

Print35,000Circulation8xFrequencyBRA N D OV E RV I E W1993Year Established* ALL ISSUES ARE AVAILABLE ON TABLETS AND EREADERS, INCLUDING THE IPAD, NOOK AND KINDLE.Digital1,029,000Avg. MonthlyPage Views454,000Avg. MonthlyUnique Visitors131,000 Social MediaAudience34,000Custom EmailSubscribers28,000Editorial [email protected] 93Wakeboarding MagazineWakeboarding MagazineWAKEBOARDINGMAG.COM ︱ 2 0 1 6 M E D I A K I TWithin WAKEBOARDING’s audience are wake-sports enthusiasts of various skill-levels, brand affinities andpurchase intent. Using research and database management, we can identify, surface and activate high-valueparticipants across all of our media channels in order to drive tangible results.Source: Omniture Adobe Online Marketing Suite July 2014-June 2015;IBM SilverPop Engage; Social Media Followers As of June 20153

A U D I E N C E P RO F I L EWAKEBOARDING’s audiences across all channels (print, web, social & email)are truly dedicated to the sport. They represent active, affluent water sportsenthusiasts who come to us looking for tips, techniques and information onthe latest equipment. They know we deliver the expert information neededto make a purchase to complement their lifestyle.DEMOGRAPHICSAVERAGEAVERAGE NET WORTHHOUSEHOLD140,000AVG. NUMBERAVG. NUMBEROF DAYS PEROF YEARSWAKEBOARDINGMONTH SPENT11 Years5 Years22A CABLE PARKPLAN TO ATTEND ACAMP IN THE NEXT12 MONTHSWAKE SURFINGATTENDED A%CURRENTLYOWN AWAKEBOARD33%WAKE SCHOOL/35%90AVG. NUMBER OFSPENT RIDING ATWAKEBOARDING8 Days5 DaysWAKE SURFINGDAYS PER YEAR 601,000INCOMEWATER SPORTSACTIVITIES:62%CURRENTLYOWN AWAKESURFER36WAKEBOARDING EVENTMale / FemaleIN THE PAST 12 MONTHS20%PLAN TO PURCHASEIN THE NEXT 12MONTHS ANDSPEND ON AVG.78%BOAT OWNERS 42221%PLAN TO PURCHASEIN THE NEXT 12MONTHS ANDSPEND ON AVG. 417COLLEGE EDUCATED18%69%OWN 2 ORMORE BOATS22'AVERAGE BOAT LENGTH**SUBSCRIBER AUDIENCE23'AVERAGE BOAT LENGTHPLANNED TO PURCHASE**SUBSCRIBER AUDIENCEWAKEBOARDINGMAG.COM ︱ 2 0 1 6 M E D I A K I T83% 17%AVERAGE AGE 94,000ESTIMATED COST OFNEXT BOAT PURCHASE80%PROPERTYOWNERS47%OWN VACATIONPROPERTY21%OWN WATERFRONT PROPERTYSource: 2015 Wakeboarding Audience Survey - Conducted by BCI4

FOR MORE INFORMATION CONTACTB EN G RE E N WOOD, PUBLISHER407-571-4518 [email protected] M OC K, DIRECTOR OF BRAND STRATEGY : BOAT MARKET407-571-4696 [email protected] E S N E G RON, ACCOUNT MANAGER407-571-4935 [email protected] ︱ 2 0 1 6 M E D I A K I T

IBM SilverPop Engage; Social Media Followers As of June 2015. WAEOARDINGMAGCOM 2016 MEDIA KIT 4 WATER SPORTS ACTIVITIES: . 5 Years WAKE SURFING5 Days AVG. NUMBER OF DAYS PER YEAR SPENT RIDING AT A CABLE PARK 62% 21% PLAN TO PURCHASE IN THE NEXT 12 MONTHS AND SPEND ON AVG. 417 90%