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European email marketing requirementsThis table below sets out national law consent requirements for sending business-toconsumer ('B2C') and business-to-business ('B2B') email marketing around Europe(including the European Economic Area member states, Switzerland and UnitedKingdom). For European Economic Area countries, the national law consentrequirements derive from national law implementations of the European Union's Privacyand Electronic Communications Directive 2002/58/EC. 'Soft Opt-in' means that the sending of e-marketing to the recipient is permittedon an Opt-out basis if:o the recipient's details were originally collected "in the context of a sale";o the entity sending the marketing is the same legal entity that collected therecipient's details initially;o the marketing relates to "similar" products and/or services for which therecipient's details were originally obtained; ando the recipient is given the opportunity, free of charge, to object to the emarketing, both at the time their details were collected and in eachsubsequent communication. 'Transaction required' or 'Transaction not required' indicates whether acompleted sale transaction (i.e., the exchange of money for goods or services) isnecessary in order to satisfy the Soft Opt-in requirement that the recipient's detailsare collected "in the context of a sale". Where a transaction is not required, acommercial relationship with the recipient must generally still exist in order to beable to rely on Soft Opt-in (e.g., the recipient has submitted a product enquiry orrequested a quote from the business)For the purposes of interpreting the table below: ‘Opt-in’ means sending marketing to the recipient only where it has taken anunambiguous positive action to consent (e.g., ticking a box, clicking an "agree"button, or confirming consent in writing).‘Opt-out’ means sending marketing to the recipient unless they take an action torefuse or unsubscribe from marketing (e.g., ticking an “opt out” box or clicking anunsubscribe link).www.fieldfisher.com Email Marketing Across Europe National law requirements

CountryApplicable legislationTelecommunications Act.First partye-marketingThird partye-marketing(i.e. the entity that collects the data will send the emarketing itself)(i.e. the entity that collects thedata will share with third partypartner for e-marketing)B2C: Double Opt-in. Opt-out permitted where SoftOpt-in applies.B2C: Double Opt-in.National interpretation of"in the context of a sale"for purposes of applyingthe Soft Opt-in(i.e. is a sale transaction necessary?)Transaction not required.B2B: Double Opt-in.B2B: Double Opt-in. Opt-out permitted where SoftOpt-in applies.AustriaIf relying on Opt-in (rather than soft Opt-in),double Opt-in1 should be used.Soft Opt-in does not apply to recipients who haveregistered on the Austrian national Opt-out list.BelgiumBulgariaArticle XII.13 of the Code of EconomicLaw.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.Royal Decree of 4 April 2003regulating advertising by electronicmail.B2B: If sent to an individual B2B email address:Opt-in. Opt-out permitted where Soft Opt-inapplies.Electronic Communications Act(Promulgated, SG No. 41/22.05.2007,last amended: SG No. 94/29.11.2019.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.Transaction required.B2B: Opt-in.B2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.1A two stage process where two separate actions are required. For example, signing up to a mailing liston a website and then confirming the address by clicking on a link in an email.www.fieldfisher.com Email Marketing Across Europe National law requirements

CountryApplicable legislationFirst partye-marketingThird partye-marketing(i.e. the entity that collects the data will send the emarketing itself)(i.e. the entity that collects thedata will share with third partypartner for e-marketing)Electronic Communications Act(Official Gazette No. 73/2008,90/2011, 133/2012, 80/2013,71/2014, 72/2017).B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.The Regulation of ElectronicCommunications and Postal ServicesLaw (Law 112(I)/ 2004), as amended.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.Act on Certain Information SocietyServices (480/2004 Coll.).B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.National interpretation of"in the context of a sale"for purposes of applyingthe Soft Opt-in(i.e. is a sale transaction necessary?)Transaction not required.B2B: Opt-in.B2B: Opt-out.CroatiaB2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-in.CyprusB2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.Czech RepublicDanish Marketing Practices Act no.426 of 3 May 2017, article 10.DenmarkB2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.www.fieldfisher.com Email Marketing Across Europe National law requirements

CountryApplicable legislationElectronic Communications Act.First partye-marketingThird partye-marketing(i.e. the entity that collects the data will send the emarketing itself)(i.e. the entity that collects thedata will share with third partypartner for e-marketing)B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.National interpretation of"in the context of a sale"for purposes of applyingthe Soft Opt-in(i.e. is a sale transaction necessary?)Transaction required.B2B: Opt-out.B2B: Opt-out.EstoniaInformation Society Code (917/2014),Chapter 24, Sections 200 & 202.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2B: Opt-out if relates to the recipient'sprofessional role. Otherwise Opt-in.FinlandArticle L34-5 of the Postal andElectronic Communications Code.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.Transaction required.B2B: Opt-out if relates tothe recipient's professionalrole. Otherwise Opt-in.B2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-out.FranceGermanyGerman Act Against UnfairCompetition (Gesetz gegen denunlauteren Wettbewerb - UWG) aslast amended 18 April 209.B2C: Double Opt-in2. Opt-out permitted where SoftOpt-in applies.B2B: Double Opt-in. Opt-out permitted where SoftOpt-in applies.B2C: Double Opt-in.B2B: Double Opt-in.In practice, reliance on the SoftOpt-in is rare in Germany.Double Opt-in advised.2A two stage process where two separate actions are required. For example, signing up to a mailing liston a website and then confirming the address by clicking on a link in an email.www.fieldfisher.com Email Marketing Across Europe National law requirements

CountryApplicable legislationThird partye-marketing(i.e. the entity that collects the data will send the emarketing itself)(i.e. the entity that collects thedata will share with third partypartner for e-marketing)Article 11, paras. 1, 3 and 7 of Law3471/ 2006 as amended and in forcetoday.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.Regulation (EU) 2016/679 of theEuropean Union and of the Council onthe protection of natural persons withregard to the processing of personaldata and on the free movement ofsuch data, and repealing Directive65/46/EC (GDPR).B2C: Opt-in.B2C: Opt-in.B2B: Opt-out.B2B: Opt-out.GreeceHungaryFirst partye-marketingB2C: Opt-in.National interpretation of"in the context of a sale"for purposes of applyingthe Soft Opt-in(i.e. is a sale transaction necessary?)Transaction not required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.Soft Opt-in: N/A.Act V of 2013 on the Civil Code.Act CXII of 2011 on the Right ofInformational Self-Determination andon Freedom of Information (Info Act).Act XLVIII of 2008 on the BasicRequirements and Certain Restrictionsof Commercial Advertising Activities(Advertising Act).Act CVIII of 2001 on ElectronicCommerce and on Information SocietyServices (E-commerce Act).www.fieldfisher.com Email Marketing Across Europe National law requirements

CountryApplicable legislationFirst partye-marketingThird partye-marketing(i.e. the entity that collects the data will send the emarketing itself)(i.e. the entity that collects thedata will share with third partypartner for e-marketing)National interpretation of"in the context of a sale"for purposes of applyingthe Soft Opt-in(i.e. is a sale transaction necessary?)Act C of 2003 on ElectronicCommunications.The European Communities(Electronic Communications Networksand Services) (Privacy and ElectronicCommunications) Regulations 2011.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.The Italian Personal Data ProtectionCode (Legislative Decree No. 196 of 30June 2003) as amended by LegislativeDecree No. 101 of 10 August 2018.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies (email only, not SMS).Law on Information Society Services,dated 4 November 2004.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.IrelandB2C: Opt-in.Transaction required.B2B: Opt-inB2B: Opt-out if relates to the recipient'sprofessional role. Otherwise Opt-in.B2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-in.ItalyB2C: Opt-in.Transaction required.B2B: Opt-out.B2B: Opt-out.Latviawww.fieldfisher.com Email Marketing Across Europe National law requirements

CountryLithuaniaLuxembourgApplicable legislationThird partye-marketing(i.e. the entity that collects the data will send the emarketing itself)(i.e. the entity that collects thedata will share with third partypartner for e-marketing)Law on Legal Protection of PersonalData 1996.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.Law of Electronic Communications2004.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies (email only, not SMS).B2C: Opt-in.National interpretation of"in the context of a sale"for purposes of applyingthe Soft Opt-in(i.e. is a sale transaction necessary?)Transaction required.B2B: Opt-in.Law on Advertising 2000Law of 14 August 2000 on ecommerce.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.Law of 30 May 2005 on electroniccommunications networks andservices.B2B: Opt-out.Processing of Personal Data (ElectronicCommunications Sector) Regulations –– Subsidiary Legislation 586.01 the"Regulations".B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.Telecommunications Act dated 5 June2012.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.MaltaNetherlandsFirst partye-marketingB2C: Opt-in.Transaction required.B2B: Opt-out.B2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.www.fieldfisher.com Email Marketing Across Europe National law requirements

CountryApplicable legislationThe Marketing Control Act dated 9January 2009.First partye-marketingThird partye-marketing(i.e. the entity that collects the data will send the emarketing itself)(i.e. the entity that collects thedata will share with third partypartner for e-marketing)B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.National interpretation of"in the context of a sale"for purposes of applyingthe Soft Opt-in(i.e. is a sale transaction necessary?)Transaction required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.NorwayThe Act on e-Services (‘e-Services’).B2C: Opt-in.B2C: Opt-in.Telecommunications Law (‘Telco’).B2B: Opt-in.B2B: Opt-in.Law 41/2004 of August 18 onprocessing of personal data and theprotection of privacy in the electroniccommunications sector (amended byLaw 46/2012 of August 29) thatimplemented Directive 2002/58subsequently.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.Law No. 506/2004 on the processingof personal data and the protection ofprivacy in the electroniccommunications sector.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.Soft Opt-in: N/A.PolandPortugalB2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.Transaction required.B2B: Opt-in. Opt-outpermitted where Soft Opt-inapplies.B2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.Romaniawww.fieldfisher.com Email Marketing Across Europe National law requirements

CountryApplicable legislationAct on e-Commerce (22/2004 Coll.).Act on Electronic Communications(351/2011 Coll.).First partye-marketingThird partye-marketing(i.e. the entity that collects the data will send the emarketing itself)(i.e. the entity that collects thedata will share with third partypartner for e-marketing)B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.National interpretation of"in the context of a sale"for purposes of applyingthe Soft Opt-in(i.e. is a sale transaction necessary?)Transaction required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.SlovakiaElectronic Communications Act(Zakon o elektronskih komunikacijah;ZEKom-1).SloveniaB2C: Opt-in. Opt-out permitted where the Soft Optin applies.B2C: Opt-in.Transaction required.B2B: Opt-in.B2B: Opt-out.Personal Data Protection Act (Zakon ovarstvu osebnih podatkov; ZVOP-1).NB: new legislation expected soon butno changes in the drafts to thesequestions.Marketing Practices Act (Sw.marknadsforingslagen (2008:486))amended 21 July 2019.SwedenB2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.Transaction required.B2B: Opt-out.B2B: Opt-out.The Electronic Communications Act(Sw. lagen om elektroniskkommunikation (2003:389)) amended1 October2019.www.fieldfisher.com Email Marketing Across Europe National law requirements

CountryApplicable legislationFirst partye-marketingThird partye-marketing(i.e. the entity that collects the data will send the emarketing itself)(i.e. the entity that collects thedata will share with third partypartner for e-marketing)Article 3(1)(o) of the Federal Act onUnfair Competition.B2C: Opt-in.B2C: Opt-in.B2B: Opt-in.B2B: Opt-in.Law 34/2002 on information societyservices and electronic commerce(LSSI).B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.Privacy and ElectronicCommunications (EC Directive)Regulations 2003 last amended on 19December 2018.B2C: Opt-in. Opt-out permitted where Soft Opt-inapplies.National interpretation of"in the context of a sale"for purposes of applyingthe Soft Opt-in(i.e. is a sale transaction necessary?)Transaction required.SwitzerlandSpainUnited KingdomTransaction required.B2B: Opt-in.B2B: Opt-in. Opt-out permitted where Soft Opt-inapplies.B2C: Opt-in.Transaction not required.B2B: Opt-out.B2B: Opt-out.Fieldfisher March 2020www.fieldfisher.com Email Marketing Across Europe National law requirements

B2B: Opt-out. B2C:Opt-in. B2B: Opt-in. Transaction notrequired. Cyprus The Regulation of Electronic Communications and Postal Services Law (Law 112(I)/ 2004), as amended. B2C:Opt-in. Opt-outpermitted where Soft Opt-in applies. B2B: Opt-in. B2C:Opt-in. B2B: Opt-in. Transaction re