Transcription

Viewing Your Anti-Spam Score

1601 Trapelo RoadSuite 329Waltham, MA 02451www.constantcontact.comConstant Contact, Inc. reserves the right to make any changes to the information contained in this publicationwithout prior notice.Copyright 1996-2009, Constant Contact, Inc. All rights reserved. Unpublished – Rights Reserved underCopyright Law of the United States. Use of a copyright notice is precautionary only and does not imply publicationor disclosure.This document contains proprietary and confidential information of Constant Contact, Inc. Use, disclosure, or reproduction is prohibited without the prior express written consent of Constant Contact, Inc. For inquiries regardingreproduction or distribution of any Constant Contact material, please contact [email protected], Brush Up, Connect. Inform. Grow., Constant Contact, the Constant Contact Logo, ConstantContact University, Connect Up, Do-It-Yourself Email Marketing, Email Marketing 101, Email Marketing Diva, EmailMarketing Hints & Tips, Listen Up, Open Up, SafeSubscribe, SafeUnsubscribe, Speak Up, Survey 101, SurveyHints & Tips and The Smart Way to Reach Your Customers are trademarks, service marks, or registered trademarks or service marks of Constant Contact, Inc. in the United States and other countries. All other company andproduct names may be trademarks or service marks of their respective owners.Restricted Rights LegendUse, duplication, or disclosure by the government is subject to restrictions as set forth in subdivision (c)(1)(ii) ofthe Rights in Technical Data and Computer Software clauses as DFARS 252.227-7013 (October 1988) and FAR52.227-19 (c) (June 1987). Constant Contact, Inc. All rights reserved. 12/09Viewing Your Anti-Spam Scores Page 2

About this ManualThis manual will take you through the Anti-Spam Checker as well as give you guidance while viewing your antispam scores.Getting HelpNo matter where you are , you can quickly get help the way you need it: Click the Get Help link in the upper right-hand corner to open the Resource Center Click the question-mark icon ( Click the more information icon ( ) to open a topic-specific help window Click the tutorial icon to view () for context-specific help) an interactive tutorial on a specific featureWhat is the Anti-Spam Checker?Constant Contact developed a content-filtering tool that may help increase your email delivery rates to contacts. Ithelps assess how some spam filters may look at the contents of your email.To use the Anti-Spam Checker:1.Click on the Emails tab.2.Click on the name of the email in which you wish to check the Anti-Spam.3.Click “Edit email”.4.On the Email Layout page where you can edit your email, click the Anti-Spam Check button that is locatedbeneath the Preview and Preview Archive buttons at the upper-left side of the email.5.You will then see the Anti-Spam window with two ratings, Your Score and Result. Constant Contact, Inc. All rights reserved. 12/09Viewing Your Anti-Spam Scores Page 3

Your Overall Score and ResultYour Score is the overall score based on your overall email content and can range from 0 to 10 .The Result shows the category level that your overall score is rated. Little to none, Low, Moderate, and HighEach rating, as shown below, appears in a different color.Overall ScoreResult and ColorActions0Little to noneSuitable for mailing.1-1.9LowAllowable for most receiving systems.2-4.9ModerateEmail content may trigger content filters.5 HighVery likely content filters will block your email.Below the Result, you will see flagged content, Score and Description. This flagged content lists the individual descriptions of possible content issues within your entire email. Each individual listed issue is given its own score. Thenthey are all combined to makeup the Overall Score that you see at the top listed next to Your Score. Constant Contact, Inc. All rights reserved. 12/09Viewing Your Anti-Spam Scores Page 4

Scores Lower than 1.0Scores lower than 1.0 are very unlikely to get your email blocked and are more as informative feedback. So if youreceive a score lower than 1.0 it is highly unlikely that spam filters will affect your email. You should just send youremail out as scheduled.How is the Anti-Spam score determined?The Anti-Spam Check score is based on your email content. It uses a mix of SpamAssassin and Constant Contactcontent-matching rules to determine your email content’s spam potential from low to high. This information is thenused to predict how the receiving mail systems using the content-filtering software might process your email. Constant Contact, Inc. All rights reserved. 12/09Viewing Your Anti-Spam Scores Page 5

To minimize the possibility that your emails will be filtered out as spam, avoid the following in your emails: Words: free, guarantee, spam, viagra, sex, etc. Phrases: “be amazed”, “your income”, “subject to credit approval”, “earn xxxx per week”, “check or moneyorder”, “print out and fax”, “call now” Writing in ALL CAPS (uppercase) Excessive punctuation !!!, ? Excessive use of “click here” , and other symbolsNoteThere is no way to be certain how all spam filters will rate your email because every spam filter rates content differently. The score given by the Anti-Spam checker is no guarantee of how individual readers may choose to view orreport the email. These scores are specific to Constant Contact’s Anti-Spam Check content filter and do not correspond to external spam filter scores.Low Anti-Spam ScoreIt is important to note that a lower score does not automatically guarantee delivery to all contacts. The Anti-Spamscore only tests your email content. This test cannot predict which emails will bounce for non-content related reasons, or if the recipient will have stricter content filters in place than ours.If your email content passed the check and still bounced, go to the Bounce Manager, determine the type ofbounces that occurred, and deal with each accordingly. If there are email addresses in the “Blocker” category, askthose contacts to email or phone their ISPs or mail administrators and request that our IP addresses be whitelisted.Will a lower Anti-Spam score guarantee delivery?In general, a lower Anti-Spam score will increase your email’s chance of being delivered to contacts. However,receiving systems, ISP or corporate domain, for example, have several ways in which they attempt to block prohibited or non-work related mail. Content filtering is just one of manys ways to prevent incoming spam. Even if contentfiltering were the only method being used, it is how the receivers configure their spam-filtering that determines howmuch email gets delivered, routed to the junk folder or bounced back to the sender.As a result, even a score of zero (0) in the Anti-Spam Checker cannot guarantee success in the following situations: The contact’s receiving mail system chooses to configure their content-filtering software very strictly and preventmost of the incoming email from being delivered directly to customer inboxes. Your contacts installed a consumer version of the spam-filtering software on their computers to scan the emailinbox locally. These types of programs usually require their users to initially “teach” the software what to consider“spam.” Your emails may not get delivered to these contacts until they train and configure the program to recognize your email. These contact’s receiving mail system blocks your email for other reasons.NoteFor more information on SPAM and reducing your SPAM reports, please refer to the SPAM Report Reduction Guidelocated in the Learning Center. Constant Contact, Inc. All rights reserved. 12/09Viewing Your Anti-Spam Scores Page 6

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There is no way to be certain how all spam filters will rate your email because every spam filter rates content differ-ently. The score given by the Anti-Spam checker is no guarantee of how individual readers may choose to view or report the email. These scores are specific to Constant Contact's Anti-Spam Check content filter and do not cor-