Transcription

Spring 2022PREVIEWA Better Plant DeservesA Better Package

New for 2022 – 100% brandedpackaging for all provenwinners sold in the U.S.For over two decades, Proven Winners has demonstrated that branding works. You have seen it in your bottom line with increasedprofitability from our plants, and consumers have come to equate the Proven Winners name with exemplary garden performance.Now, we’re making the move to marry retailer and consumer interests by implementing the Complete Package Program for allannuals. Beginning with the Spring 2022 selling season, all Proven Winners annuals will be sold in our signature white brandedcontainer. Customers selling our annuals in recipes may continue to use our tag exchange program.Annuals Join the Complete Package ProgramProven WinnersColorChoice Shrubs Proven WinnersPerennialsProven HarvestVeggies and HerbsHeart to HeartCaladiums100% 100% 100% 100%sold in completepackagesold in completepackagesold in completepackageWhy is Branded Packaging Important?sold in completepackageProven WinnersAnnuals100%now to be soldin completepackageThink about the branded products you consume on a daily basis. The iPhone in your pocket came boxed in slick packaging that waseasily recognizable as an Apple product. Coca-Cola wouldn’t taste quite the same to you if you weren’t positive it was actuallyCoke . Packaging instantly forms our impressions of a product. Consumers have repeatedly shared their concerns when they seeour plants not offered in our signature white branded container, believing they are not buying “authentic Proven Winners.”Nearly every product consumers purchase at garden centers is branded, and branded packaging informs their purchasing decisions.It also allows retailers to capitalize on the tremendous value of the ten billion brand impressions we make through our extensivemarketing campaign each year. Plus, we have proven that using our signature white branded container increases sell-throughat higher prices and margins for your customers.What This Change Means to YouJust as we began including Proven Winners tag with every plant order long ago, our signature white branded container is nowincluded too. All of the plant programs we offer, with the exception of annuals, have included branded containers for years. Now,beginning with the Spring 2022 selling season, all Proven Winners annual plants will be sold in the Complete Package, roundingout our entire collection with branded packaging.

4.25 Grande Self-Symetricize Injection Branded Containers and Tray1.0 GL Royale Injection Branded Containers and Tray4.25 Grande Self-Symetricize Co-Ex Branded Containers and Tray1.0 GL Royale Co-Ex Branded Containers and TrayHow This New Program WorksIncluded: All annual liners scheduled for shipment on or after November 1, 2021 for the 2022 spring selling seasonwill require branded containers or utilize our tag exchange program for hanging baskets and upright containers.Excluded: Proven Selections varieties, Canadian customers, and some botanical gardens and trial sites.Check with your Proven Winners propagator if you are unsure if your customers will be excluded.Ordering Options: H.C. Companies and East Jordan are the official suppliers of Proven Winners branded containersfor annuals. When your customers book their plant orders with you or their propagator, they will be prompted to booktheir containers at the same time. If they do not specify their container size preference or let us know they willbe taking advantage of our tag exchange program when they order plants, 4.25 Grande co-ex containerswill be automatically included for each plant ordered plus the appropriate number of 10-count trays.Container sizes: Any size Proven Winners branded container may be used for Proven Winners annuals.3.5" containers are used exclusively with Proven Accents plants. See all of our containers atwww.provenwinners.com/Professionals/Branded Containers.Tag exchange program: If you are using our annuals in hanging baskets or upright containers, you maycontinue to take advantage of our tag exchange program. In such cases, we will substitute branded containerswith one variety specific stake tag and one hanging basket tag for approximately every six plants ordered.1

Reaching consumersfrom every angleEvery single day, we’re reaching out to consumers to communicate our brand promise and build the exposure that is so criticalin our customers’ success. Our broad reaching marketing campaign delivered over 10,000,000,000 impressions last year byharnessing the power of all the efforts you see pictured below.These impressions serve as reminders and motivation for consumers who have never been exposed to the brand in addition tothe loyal following we’ve worked to build. Though the campaign runs all year, it is most heavily weighted during peak sellingseasons to help move product when store traffic is high.10 Billion Digital Impressions in 2021Google Ads – 8,000,000,000Facebook Ads – 1,000,000,000Social Media – 1,000,000,000500 Million Additional Impressions in 2021Billboards – 250,000,000Proven Winners.com – 12,000,000GardenDesign.com – 20,000,000Sponsorships – 16,000,000Radio.com – 34,000,000Garden magazines andGardener’s Idea Book – 51,000,000Pandora – 71,000,000Radio – 48,000,000E-Newsletters – 4,000,0002

Influencers Help Spread the WordWhile we continue to maintain a robust social media presence on our own channels, the vital work of our influencers and brand ambassadorsextends our brand’s reach much further. Here are just a few of the people who are amplifying the message by sharing their own personalexperiences with Proven Winners plants and products. We encourage you to follow them and share their posts on your own social pages.Jenny Simpson – Creekside Nursery @creeksidenurseryJack Barwell – Barnwell Landscape & [email protected] and @c3gardensLaura LeBoutillier – Garden Answer @gardenanswerStaff Sergeant Ambrose and Angie Salazar – Garden [email protected] and @obsesionesdejardin (Spanish)“We wanted to know what our customers thought of the Proven Winners container and if it was important to them, so we asked. Their answerwas a resounding ‘Yes!’ We’ve always known that Proven Winners plants are excellent garden performers. The container delivers on thatpromise. Our customers know that the white container equals performance.”Beth Simpson – Rolling Green Nursery, Greenland NH“The quality of Proven Winners plants is exceptional, and our customers know that because of what they see in our garden center as well as inthe garden performance they experience at home. By offering plants in the branded containers, it makes it easy for our customers, especiallynovice gardeners, to identify Proven Winners in our store. They know they can be confident in their purchase and the performance of these plants.”A.J. Petitti – Petitti Garden Centers, Cleveland OH“For us at Elder’s the Proven Winners container is instant POP. Customers easily recognize the brand and the quality it represents. The consistenthigh-quality format allows us to get a premium price for our product. With today’s social media presence, customers are seeing a lot of ProvenWinners products online but they don’t know where to purchase. The Proven Winners branded containers are easily recognizable, especiallyin mass displays. There is something rewarding about hearing a customer say, ‘I saw those plants online but didn't know where to get it.’This has quickly made us the place for new and exciting plants.”Jason Rymer – Elder’s Gardens, Chattanooga TN3

Heat Is On – Bulletproof Plants for Hot climatesWhether you’re working with southern growers or expanding summer programs in more northern regions, our new Heat IsOn program will be a valuable asset for you. Our new plant development team has been ultra-focused on bringing more heattolerant plants into our lineup that you can confidently recommend in warm climates like the Southeast, Florida and Texas.The Heat Is On program was created with the input from experts in the South including those on our trial team, at independenttrial locations, and lifelong plantsmen like Norman Winter. These varieties have been proven to be virtually bulletproof in thesouthern heat. Expect this program to grow as additional trial results come in and new varieties are introduced.4ANGELFACE AngeloniaseriesSUREFIRE BegoniaseriesHEART TO HEART Caladium seriesTOUCAN Canna seriesFAIRY DUST Pink CupheaVERMILLIONAIRE CupheaGRACEFUL GRASSES TUTCyperus seriesDIAMOND Euphorbia seriesBLUE MY MIND EvolvulusseriesHEAT IT UP GaillardiaseriesTRUFFULA Pink GomphrenaSUNCREDIBLE HelianthusseriesHIPPO Hypoestes seriesSweet Caroline IpomoeaseriesLUSCIOUS LantanaseriesSUNSTAR Pentas seriesGRACEFUL GRASSES Pennisetum seriesSUPERTUNIA VISTA Petunia seriesCOLORBLAZE Plectranthus(Coleus) seriesMOJAVE Portulacaseries

MACHU Morado RuelliaROCKIN’ Salvia seriesUNPLUGGED Salvia seriesWHIRLWIND Scaevola series LEMON CORAL SedumCATALINA ToreniaseriesCOLOR CODED EchinaceaseriesRAINBOW RHYTHM Hemerocallis seriesSUMMERIFIC HibiscusseriesSHADOWLAND Hosta seriesPYROMANIA KniphofiaseriesLeading Lady Monarda series ‘Denim ‘n Lace PerovskiaLUMINARY ‘Opalescence’PhloxDouble Take Chaenomeles(Quince) seriesSUGAR SHACK Cephalanthus (Buttonbush)VANILLA SPICE ClethraWAXWING Coprosma(Mirror Bush) seriesPURPLE PILLAR Hibiscus(Rose of Sharon)QUICK FIRE FAB Hydrangea paniculataINFINITINI LagerstroemiaJAZZ HANDS LoropetalumseriesAUSTIN PRETTY LIMITS NeriumBLOOM-A-THON Rhododendron seriesFLUFFY Thuja(Western Arborvitae)5

2022 NATIONAL PLANT OF THE YEAR PROGRAMStrong promotional campaigns build strong sales. Key in on these eight exceptional varieties that Proven Winnerswill be dedicating significant marketing dollars to build excitement and demand for beginning Spring 2022.Learn more at www.nationalplantoftheyear.com.GRACEFUL GRASSES PRINCE TUT CyperusHEART TO HEART ‘Raspberry Moon’Caladium‘Paint the Town Magenta’DianthusSHADOWLAND ‘Diamond Lake’ HostaDOUBLE PLAY DOOZIE SpiraeaSUÑORITA RosaLittle QUICK FIRE Hydrangea paniculataINCREDIBALL Hydrangea arborescens6

2022 NATIONAL RECIPESPacked with our top-selling, most distinctive varieties, our National Recipes have been proven in trials to work.We'll take care of driving consumer demand while you watch them fly out of inventory.Amethyst DreamsSUPERBELLS GRAPE PUNCH CalibrachoaSUPERTUNIA White PetuniaSUPERBENA SPARKLING Amethyst VerbenaSUGGESTED THRILLER:GRACEFUL GRASSES PRINCE TUT CyperusBlind LoveSUPERTUNIA LOVIE DOVIE PetuniaSUPERTUNIA ROYAL MAGENTA PetuniaSUPERBENA WHITEOUT VerbenaSUGGESTED THRILLER:GRACEFUL GRASSES PRINCE TUT CyperusLady LuckWhite Licorice HelichrysumSweet Caroline RAVEN IpomoeaCOLORBLAZE Chocolate Drop PlectranthusSUGGESTED THRILLER:GRACEFUL GRASSES PRINCE TUT Cyperus7

New Proven Winners Annuals for 2022ARTIST PearlAgeratumANGELFACE Cascade SnowAngeloniaARTIST Pearl Ageratum ‘**’ USPPAF CanPBRAFSimply the best we’ve trialed. This robust plant makes a pictureperfect Grande with new growth quickly covering the spentflowers. Offers an extended window for season-long sales. One of our best-selling Grande crops Grow right alongside Artist Blue Grow in 4.25 Grande and 1.0 Royale containers, baskets,recipes, monocultures and landscapes 8-12" height; 6-10" spread Part sun to sun Vigor 2ANGELFACE Cascade SnowAngelonia angustifolia ‘**’ USPPAF CanPBRAFFEarly blooming and ready in time for spring baskets, this cascadingAngelonia makes an ideal filler/spiller, especially in areas whereheat and humidity tolerance is critical. Blooms 1-2 weeks earlier Strong performance through the summer heat Grow in 4.25 Grande containers, hanging basketsand landscapes 8-14" height; 12-30" spread Full sun Vigor 38'**' See our website for varietal denomination information at www.provenwinners.comSUPERBELLS DOUBLETWILIGHT CalibrachoaLADYBIRD Lemonade CalylophusSUPERBELLS DOUBLE TWILIGHT Calibrachoa ‘**’ USPPAF CanPBRAF US Utility 7786342Harness tremendous impulse appeal with this robust, silvery lavender,fully double-flowered calibrachoa that makes a gorgeous Grande and mixes perfectly in elegant recipes. Silvery lavender with a dark purple center Screened for Thielaviopsis resistance Grow in 4.25 Grande containers, hanging baskets,recipes and monocultures 6-12" height; 12-24" spread Part sun to sun Vigor 2LADYBIRD LemonadeCalylophus ‘WNCYLALEM’ USPPAF CanPBRAFLemon yellow flowers that senesce to peach adorn this Texasprimrose that’s ideal for hot, dry, sunny climates with cool nights.Use it like Evolvulus in easy care landscapes. Ideal plant for the South and Southwest Heat and drought tolerant Grow in 4.25 Grande containers, monocultures, colorbowls and window boxes 4-8" height; 12-20" spread Full sun Zone 7-10 Vigor 1

BLUE MY MIND XLEvolvulusSUNCREDIBLE SATURN Helianthus LADYBIRD Sunglow CalylophusLADYBIRD SunglowCalylophus ‘WNCYLASUN’ USPPAF CanPBRAFAUGUSTA LavenderHeliotropiumSUNCREDIBLE SATURN Helianthus ‘**’ USPPAF CanPBRAF US Utility Patent Applied ForThis sunshine yellow Texas primrose is ideal for hot, dry, sunnyclimates with cool nights. Use it like Evolvulus for bright colorin low maintenance landscapes and containers. Ideal plant for the South and Southwest Heat and drought tolerant Grow in 4.25 Grande containers, monocultures,color bowls and window boxes 4-8" height; 12-20" spread Full sun Zone 7-10 Vigor 1Building on the success of Suncredible Yellow comes thisbicolor yellow and russet red sunflower that you’ll haveprimed for bud and bloom sales from summer through fall. One of our most in-demand new annuals Fresh liners available for summer and fall sales Grow in 4.25 Grande and 1.0 Royale containers,monocultures and landscapes 24-36" height; 20-32" spread Full sun Vigor 4BLUE MY MIND XLEvolvulus ‘RMEVO28301’ USPPAF CanPBRAFAUGUSTA LavenderHeliotropium ‘WNHPAULAV’ USPPAF CanPBRAFEverything you love about the original, now 30-50% larger.Ideal for mass plantings where the longer stems cover moreground, a trait that also makes it easy to use in recipes. Impressively durable in heat and drought One of few annuals with true blue flowers Grow in 4.25 Grande and 1.0 Royale containers,hanging baskets, recipes, monocultures and landscapes 4-8" height; 12-20" spread Full sun Vigor 2A reboot of a classic! This impressively vigorous, stronglyupright, densely branched cultivar blooms prolifically,creating an invigorating splash of purple all season. A large, vigorous, thriller/filler for recipes Incredibly tolerant of heat and humidity Grow in 4.25 Grande and 1.0 Royale containers,monocultures, recipes and landscapes 12-24" height; 24-36" spread Part sun to sun Vigor 39

SAFARI SkyJamesbritteniaLUSCIOUS CITRON LantanaSAFARI DawnJamesbritteniaSAFARI DawnJamesbrittenia ‘INJAMSADAW’ USPPAF CanPBRAFA new genus for us, like Sutera but with far greater heat andhumidity tolerance and stronger summer performance. Flowersshift between rose and lavender pink with a large yellow eye. Full, healthy liners with no rooting issues Good resistance to powdery and downy mildew Grow in 4.25 Grande and 1.0 Royale containers,baskets, monocultures and recipes 6-12" height; 12-24" spread Part sun to sun Vigor 2SAFARI SkyJamesbrittenia ‘INJAMSASKY’ USPPAF CanPBRAFA new genus for us, like Sutera but with far greater heat andhumidity tolerance and stronger summer performance. Lilacpurple flowers bear a white halo and gold eye. Full, healthy liners with no rooting issues Good resistance to powdery and downy mildew Grow in 4.25 Grande and 1.0 Royale containers,baskets, monocultures and recipes 6-12” height; 12-24” spread Part sun to sun Vigor 210LAGUNA CLOUDWHITE LobeliaLUSCIOUS CITRON Lantana ‘Ballany177’ USPP32829 CanPBRAFAn improvement over Luscious Lemonade with larger,richer yellow flowers and a fuller, more mounded habit.A fine match for top sellers Citrus Blend and Marmalade. Daylength neutral with little to no seed set Reliable color through summer heat and drought Grow in 4.25 Grande containers, baskets,recipes, monocultures and landscapes 20-30" height; 20-30" spread Full sun Vigor 3LAGUNA CLOUD WHITE Lobelia erinus ‘WNLOLACLWH’ USPPAF CanPBRAFThis improvement over Laguna White features significantlylarger and showier flowers, a more refined habit, and anability to mix more evenly in recipes due to increased vigor. Increased heat tolerance extends its season Essential component for recipes Grow in 4.25 Grande containers, baskets,window boxes and landscapes 6-12" height; 12-24" spread Part sun to sun Vigor 2

LAGUNA Sky BlueImproved LobeliaBOLDLY CoralPelargoniumVIOLET KNIGHT LobulariaLAGUNA Sky Blue ImprovedLobelia erinus ‘WNLOLASKBL’ USPP32655 CanPBRAFBOLDLY HotPink ImprovedPelargoniumBOLDLY CoralPelargonium ‘PZ305’ USPPAF CanPBRAFThis upgrade to our top-selling lobelia features an improvedsummer performance, larger flowers, and true sky blue colorthat holds a month longer through the summer heat. Essential component for recipes Full, semi-upright habit Grow in 4.25 Grande containers, baskets,window boxes and landscapes 6-12" height; 12-24" spread Part sun to sun Vigor 2A bold color addition to a popular series, bearing largeclusters of glowing hot coral red blossoms on moundedtrailing plants. Exceptional heat tolerance keeps themalways in color. Interspecific hybrid of zonal and ivy geraniums High impact color for containers and landscapes Grow in 4.25 Grande and 1.0 Royale containers,baskets, window boxes, recipes and landscapes 10-12" height; 12-20" spread Part sun to sun Vigor 3VIOLET KNIGHT Lobularia maritima ‘INLBUVIOKN’ USPPAF CanPBRAFBOLDLY Hot Pink ImprovedPelargonium ‘PZ533’ USPPAF CanPBRAFImproved rooting means a consistent supply of top-qualityliners for growers looking to produce a picture-perfectGrande crop of purple alyssum. Same rich purple color and scent as Dark Knight Reliable season-long performance due to sterility Grow in 4.25 Grande containers, baskets, recipes,monocultures, window boxes, and landscapes 8-12" height; 18-24" spread Part sun to sun Vigor 3An improved variety offering brighter pink flowers, greatercolor coverage, improved vigor and a better branched habit.Exceptional heat tolerance keeps it always in color. Interspecific hybrid of zonal and ivy geraniums High impact color for containers and landscapes Grow in 4.25 Grande and 1.0 Royale containers,baskets, window boxes, recipes and landscapes 10-12" height; 12-20" spread Part sun to sun Vigor 311

SUPERTUNIA PRISCILLA ImprovedPetuniaUNPLUGGED PinkSalviaSUPERTUNIA VISTA JAZZBERRY PetuniaBOLDLY WhitePelargoniumBOLDLY WhitePelargonium ‘PZ344’ USPPAF CanPBRAFA useful color addition to a popular series, bearing large clustersof pure white blossoms on mounded trailing plants. Exceptionalheat tolerance keeps them always in color. Interspecific hybrid of zonal and ivy geraniums High impact color for containers and landscapes Grow in 4.25 Grande and 1.0 Royale containers,baskets, window boxes, recipes and landscapes 10-12" height; 12-20" spread Part sun to sun Vigor 3Everything you love about Supertunia Vista Paradise,now in electric magenta purple. Huge, upright moundedplants are blanketed in self-cleaning flowers all season. Outstanding landscape performance Excellent heat and humidity tolerance Grow in 4.25 Grande and 1.0 Royale containers,baskets, combinations, monocultures and landscapes 12-24" height; 24-36" spread Part sun to sun Vigor 4SUPERTUNIA PRISCILLA ImprovedPetunia ‘**’ USPPAF CanPBRAFUNPLUGGED PinkSalvia ‘WNSVUPPK’ USPPAF CanPBRAFThis popular double-flowered Supertunia gets an upgrade thisyear including an earlier bloom time, a better branched habit,and more plentiful silvery lavender blossoms. Purple flowers transition to silvery lavender withdark purple veining Grow in 4.25 Grande and 1.0 Royale containers,baskets, window boxes, recipes and landscapes 6-12" height; 18-24" spread Part sun to sun Vigor 312SUPERTUNIA VISTA JAZZBERRY Petunia ‘WNPESVJAZ’ USPPAF CanPBRAFA color expansion for the series, featuring fuchsia pinkflowers with dark calyxes on compact, upright plants half thesize of Rockin’ salvias. Easier for high density production. Most floriferous S. guaranitica hybrid we’ve seen Not as sensitive to overfeeding with Nitrogen Grow in 4.25 Grande and 1.0 Royale containers,baskets, recipes, monocultures and landscapes 14-30" height; 12-20" spread Part sun to sun Vigor 2

INTRODUCINGBE MY CALLA LILYDEBUTING SPRING 2022Be My callaquantitiesareextremelylimited.Get ready to be wowed! These hand-selected, advanced calla genetics feature multiple benefits over traditional cultivars beginning with larger, bolder blooms in six unique, non-fading colors. Their blossoms appear for 9-12 weeks, and grower trials have shown good promise of continuous bloom which expands theopportunities to sell callas in color throughout the year.Be My callas are ideal for gift market sales from spring to fall and can be sold as both an indoor décoritem and for outdoor gardening. The flowers last up to two weeks once cut, extending their use into theflorist market.BE MY Main SqueezeZantedeschiaBE MY SunshineZantedeschiaBE MY PrinceZantedeschiaBE MY PrincessZantedeschiaBE MY First LoveZantedeschiaBE MY HeartZantedeschiaCONTACTYOURPROPAGATORTODAY!

Why choosebe my callas?No more wasting time on weak callas. These bulbs are larger with a highereye count, which results in incredibly robust plants that fill a 6.5” containerfully with multiple flower stems. Bold, non-fading blossoms offer continuousbloom for months and the attractive emerald green and white maculatedfoliage remains gorgeous over an extended season.Plus, what other callas on the market are backed by a 10 billionimpressions consumer marketing campaign?PLANTING Plant in 6.5” containers for a premium crop. Growing media should be a well-drained peat/substrate mix with apH of 6-6.5. Plant calla bulbs 1-2” deep. Planting date to spiked 1-3” sprouts is typically 14 to 25 days whengrown at a constant 68 to 72 F. Flowering occurs 8-12 weeks after planting.TEMPERATURE Cooler temperatures in production are ideal as they result in strong,full pots but will increase your growing time. Warmer temperatures will shorten the crop time but can result inweaker, stretched foliage and flower stems. If growing cool, monitor your watering practices closely to preventdisease. Keep plants moist but water sparingly until leaves unfurl.DISEASE CONTROL All Be My calla bulbs are pretreated for disease. This enhancesflowering, aids in disease prevention and will slightly increase theplant height. Cleanliness is critical to disease prevention. Remove any infectedplants immediately. Perform daily inspections, checking for clear or browning roots. Prevent disease through proper air flow, good watering practices,preventative drenching and consistent scouting.Contact your preferred propagator to reserve your share of ourlimited Be My calla bulbs today!PREPARE TO BEWOWED!

COLORBLAZE El BrightoSolenostemonCOLORBLAZE NEWLY NOIR SolenostemonCOLORBLAZE El BrightoPlectranthus scutellariodes (Coleus)This striking deep purple, red and yellow tricolor coleus livesup to the ColorBlaze standards, holding its nicely branchedshape all season while resisting downy mildew. Bred to bloom late to extend garden performance Similar in habit to ColorBlaze Lime Time Grow in 4.25 Grande and 1.0 Royale containers,recipes, monocultures and landscapes 24-40" height; 18-36" spread Sun or shade Vigor 4Coconut A-PEEL ThunbergiaCoconut A-PEEL Thunbergia alata ‘**’ USPPAF CanPBRAFA color expansion for the series. Creamy white flowers witha black eye appear prolifically on vigorous, well-branchedplants that are especially a-peeling in containers at retail. Excellent climbing component for recipes Grow in 1.0 Royale containers with 12-18" trellis,baskets, monocultures or in combination withother vigorous varieties 60-96" height; 18-24" spread Part sun to sun Vigor 4COLORBLAZE NEWLY NOIR Plectranthus scutellariodes (Coleus) ‘G18152’ USPPAF CanPBRAFA tremendous improvement over ColorBlaze Dark Star,featuring solid black to deep maroon foliage, a fully branchedhabit, and a propensity to delay blooming until very late. Exhibits good resistance to downy mildew Similar in habit to Lime Time and Sedona Sunset Grow in 4.25 Grande and 1.0 Royale containers,recipes, monocultures and landscapes 24-40" height; 18-36" spread Sun or shade Vigor 413

CAKE POPS PinkVerbenaCAKE POPS PurpleVerbenaCAKE POPS PinkVerbena rigida ‘WNVECPPK’ USPPAF CanPBRAFIntroducing a new type of Verbena whose light pink flowerswon’t cycle in extreme heat. An excellent component forfull sun, drought tolerant, low maintenance recipes. Semi-upright, spreading habit Ideal for hot, humid climates Grow in 4.25 Grande containers, baskets, windowboxes, recipes, monocultures and landscapes 10-18" height; 10-18" spread Full sun Vigor 2CAKE POPS PurpleVerbena rigida ‘WNVECPPUR’ USPPAF CanPBRAFIntroducing a new type of Verbena whose lavender purpleflowers won’t cycle in extreme heat. An excellent componentfor full sun, drought tolerant, low maintenance recipes. Semi-upright, spreading habit Ideal for hot, humid climates Grow in 4.25 Grande containers, baskets, windowboxes, recipes, monocultures and landscapes 10-18" height; 10-18" spread Full sun Vigor 214SUPERBENA IMPERIALBLUE VerbenaSUPERBENA IMPERIAL BLUE Verbena ‘WNVESBIB’ USPPAF CanPBRAFAn improvement to Superbena Dark Blue featuring a muchearlier bloom time, greater color coverage, and larger, deeperviolet flowers that don’t fade. Selected for unparalleled mildew resistance Enduring garden performance Grow in 4.25 Grande containers, baskets,window boxes, recipes, monocultures and landscapes 6-12" height; 18-30" spread Part sun to sun Vigor 3

GROW THE BEST CALADIUMS ON THE MARKET TODAYWhen you need to yield premium quality crops of caladiums, it pays to start with the best genetics expertlyproduced using refined techniques. Led by world-renowned Caladium breeder Dr. Bob Hartman and backedby a team of skilled growers, you won’t find better quality caladiums on the market today.We make it easy for your planting crew by painting and de-eying every bulb we ship, resulting in predictably strongcrops every time. Choose from 27 versatile sun and shade tolerant cultivars, and don’t miss our must-haves for 2022.These varieties will be in good supply and are recommended as the foundation of your caladium program this year.MUST-HAVE CALADIUMSHEART TO HEART ‘Blushing Bride’Caladium hortulanum USPP22213HEART TO HEART FASTFLASH Caladiumhortulanum ‘RFL 2317-114’ USPP27964HEART TO HEART ‘Rose Glow’Caladium hortulanum USPP20070HEART TO HEART ‘Scarlet Flame’Caladium hortulanum USPP25419HEART TO HEART ‘White Wonder’Caladium hortulanum USPP21044Our 2022 Caladium of the Year, Heart to Heart ‘Raspberry Moon’, is a must-have cultivar foryour collection. Its distinctive raspberry speckled,citron colored foliage is easy to pick out fromthe crowd, and you’ll be pleased with howquickly it finishes in 6.5" or larger containers.Remember, caladiums are a warm seasoncrop that require soil temperatures of at least75 F for sprouting and air temps of 65 F forfinishing. Crops planted later in spring willfinish much faster than those planted early.HEART TO HEART ‘Raspberry Moon’Caladium hortulanum USPP2006915

HEART TO HEART ‘Bold ‘N Beautiful’ CaladiumHEART TO HEART ‘Bold ‘N Beautiful’Caladium hortulanum USPP30696HEART TO HEART ‘Clowing Around’ CaladiumHEART TO HEART ‘Clowning Around’Caladium hortulanum USPP32252A unique intermediate-sized selection that finishes quickly,bearing green edged, coral to tangerine leaves in spring,transitioning to mostly white with pink veins in summer. Showy foliage from spring to fall Softly ruffled leaves with a full habit Grow in 1QT, 6.5” or 8.5" containers, window boxes,recipes, monocultures and landscapes 12-15" height; 10-14" spread Sun or shade Vigor 2A one-of-a-kind cultivar with a unique quilted appearance.Creamy orange leaves are adorned with raised, olive greenspots and edges along with bright rose pink veining. Deeply lobed and ruffled fancy leaf variety Taller, more upright selection Grow in 1QT, 6.5" or 8.5" containers, window boxes,recipes, monocultures and landscapes 15-20" height; 10-14" spread Part shade to shade Vigor 2HEART TO HEART ‘Burning Heart’Caladium hortulanum USPP27071HEART TO HEART ‘Hot 2 Trot’Caladium hortulanum USPPAFRepresenting a new color for caladiums, this fancy leaf varietybears bronze to brick-red leaves flecked with coral to pinkspeckles. It is a taller variety with a short crop time. Scores high in nationwide pot trials Best coloring is developed in full sun Grow in 1QT, 6.5” or 8.5" containers, window boxes,recipes, monocultures and landscapes 15-20" height; 10-14" spread Sun Vigor 216HEART TO HEART ‘Burning Heart’ CaladiumThis eye-catching, mounded caladium forms a full clump ofdistinctly wavy, deep red leaves with a dark green edge.Awarded Best in Show in the 2020 Penn State Trials. Strong coloration in sun and shade Full, upright mounded habit Grow in 1QT, 6.5" or 8.5" containers, window boxes,recipes, monocultures and landscapes 12-15" height; 10-14" spread Sun or shade Vigor 2

HEART TO HEART ‘White Star’ CaladiumHEART TO HEART ‘Hot 2 Trot’ CaladiumHEART TO HEART ‘Hot Flash’ CaladiumHEART TO HEART ‘Hot Flash’Caladium hortulanum USPP27944Easy to identify from a distance, this unique caladium producesextremely glossy, mirror-like leaves like none other. The intensered leaves are narrowly edged in green. Compact variety with a shorter, mounded habit Fills out a container easil

seasons to help move product when store traffic is high. Reaching consumers from every angle 10 Billion Digital Impressions in 2021 Google Ads – 8,000,000,000 Facebook Ads – 1,000,000,000 Social Media – 1,000,000,000 500 Million Additional Impressions in 2021 Billboards