Transcription

Yegna in my head campaign(Covid-19 Centered)Baseline StudyJanuary 2021

ContentsBackgroundSlides 3-5MeasurementSlides 6-10Summary of FindingsSlides 10-11Media Access & Yegna AwarenessSlides 12-23ThematicSlides 24-57-COVID – 19NutritionMenstruationMental HealthViolence against women and girls

Background

Yegna was launched in 2014 with an all-female cast, producing radio and music content. Over thepast 7 years Yegna has built up a vast and loyal fan basedIn 2014 Yegna was born! The platform consisted of a radio drama, radio talk showand music, and focused on the lives of 5 teenage girls, who formed theirfriendship through forming a music band. The girls faced challenges which theysolved as a team - and produced music that reflected their experiences.The core Yegna audience was girls aged 13-15. However, Yegna gained hugepopularity, not only with adolescent girls but with communities more widely.From 2012–2019 Yegna’s branded offering included radio content and music inthe Ethiopia’s national working language, Amharic. The radio was broadcast inAddis and Amhara, but the music reached far and wide with the first singlewinning ‘best single of the year’ in a national award.In 2019 Yegna introduced a gender-mixed cast and developed a new TV drama;“Yegna – the story of all of us”, which is now aired nationally in multiplelanguages. Yegna drama is the first ever teen drama in Ethiopia that tacklesdifficult social issues with warmth, humour and music.BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

UNICEF funded Yegna to create a communications initiative focusing on inspiring Ethiopianadolescents to protect their Health and Wellbeing during COVID TimesProjectObjectiveProductYegna In My Head Campaign is a series to shine a light on internalconflicts young people are facing regarding COVID-19 that are notnecessarily discussed openly and to help young people specially towrestle through these questions and dilemmas.Increasing knowledge and attitude of Increased dietary diversity,reduced consumption of processed snack and sugar sweetenedbeverages, improved menstrual hygiene, increased handwashingwith soap, Improved mental health coping behaviours, includinguptake of gender-based-violence support services as appropriateand GBV related messaging.A 20 weeks Communication Campaign (Short advertisements/Max1 min video and audio using the Yegna Cast). Targetingapproximately 20 million and producing in 3 languages, withdistribution means of Radio and TV and Billboards.BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Measurement

Research ObjectivesSurvey ObjectiveThe M&E planned inline with the project will be a quantitative tracking study with open ended questionsincorporated to measure impact of the covid-19 communication initiative. Two waves of data will be collected,one at baseline (pre-campaign) and one at end line (post campaign) and each will be with a cross sectionalsample of 700. The following objectives will be assessed against the baseline and end line findings.Understand the scale of reach of the communication initiative/campaign across EthiopiaUnderstand levels of engagementUnderstanding which communication channel has the highest reach and engagementUnderstanding key barriers to exposureMeasuring self reported impact from consumption of the campaignBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Research ApproachDesignThis study is designed in a way that we do baseline study with 700 respondents before the actual launch of thecampaign and then we have the campaign and we do an end line after the campaign period. This survey report isspecifically for the baseline study we did in November.Baseline StudyNovember 2020CampaignDecember 2020 toApril 2021End line StudyMay,2021Done (This Report)Live (On Progress)BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Research ApproachSamplingn 700 respondents*50/50 Male female and 50/50 adolescents adultdistribution* People aged 15 across Ethiopia were contactedand quota is set on age, and gender, with naturalfall out on location* The survey was national representative and a‘random digit dialling’ system is used to make thesample as representative as it can be* The interviews lasted between 15 - 20 minutes onceconsent had been sought from caregiver for thosebelow 18 years old assessing exposure to mediaplatforms, engagement with media platforms,awareness and attitude towards COVID-19, Nutrition,Menstruation, Mental Health and Gender basedviolence and source of information on the mentionedtopics.* Adolescent respondents answered the survey awayfrom caregivers, so data collected represents theiropinions.* A CATI (Computer Assisted Telephone Interview)approach was used to collect data considering covid-19* Worked with a fieldwork agency called SART and datacollection took place between November 6th – 20thBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

The demographic profile of the final sample of respondents at baselineRespondent Demographicsn 705 respondentsAge 20-65Q00. Age Group26%74%Q08. GenderGenderFemaleMale48%52% .Age 15-19 .AgeQ09. RegionBackgroundMeasurementLocationAddis AbabaAfarAmharaBenishangulDire DawaGambelaHarariOromiaSNNPRSomaliSidamaSummary ofFindings2%0%5%1%23%28%35%1%Media Access &Yegna Awareness2%1%2%Thematic

Summary of Findings

Summary of FindingsAlmost all respondents know about covid-19 and prevention methods andknowledge of the measures to avoid the transmission is high; but stillimplementation specially hand washing and mask wearing is lowThere is an average use ofmedia platforms but still TVviewership is comparativelyhigher than Social Mediause and Radio listenership.And a third of respondentsconfirm seeing anybillboard recently.Frequency of eating processed food and eating a more diverse diet has changedfor the better amongst a notable minority; but there is some room forimprovementNearly half of all women aged 15-30 already say that they have been feelingmore confident about managing their menstrual hygiene, but there are somefalse perceptions about the interchangeable use of disposable and reusablepads and lack of sufficient information on MHM related factsWhile almost everyone is happy and excited that schools are reopening and thatthey will see their friends again, there is some concern and discomfort aroundthe reopening and adults show slightly higher levels of concern/worryKnowledge about the right measures to take if witnessing or advising peopleabout violence against women is high and there is a good understanding of thegeneral definitions of it, but only a small proportion of the sample hadseen/heard any information about how.BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Yegna Awareness and MediaAccess

Yegna Awareness

Almost a third of respondents are aware of Yegna and awareness is high among adults and femalesYegna Awareness34% AdultTV drama followed by Music is what comesto the mind of those aware of Yegna firstwhen asked about the brand/Yegna.30% Adolescents31% are ofYegna36% Female-TV Drama 36%-Music 27%26% MaleQ9. All respondents (n 705) - Have you ever heard of a group/brandcalled 'Yegna’?Q10. All aware of Yegna (n 310) - When I say 'Yegna', what comes to yourmind first?BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Few of those aware of Yegna confirm of hearing and/or seeing a content from Yegna and TV Dramais what they consumed most followed by social media content and musicYegna consumption-11% have seenProductconsumptionisalmostequivalent among adults/adolescentsand male/femaleor heard anyproduct fromYegnaNote: this is only baseline and there was no campaigncontent on any of the Yegna media platforms. The only thingrespondents can recall at this point was the TV Drama whichwas aired 8 months back.Q11. All aware of Yegna (n 219) - Thinking about the last 4 weeks/1month, have you seen or heard any product from Yegna?Q12. All who consume Yegna (n 24) - In the last 4 weeks/1 month, whathave you seen or heard from Yegna?BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Media Access

TV Viewership is significantly higher than Social Media use and Radio listenershipSatellite TV ViewershipEveryday40%Social Media UseRadio ListenershipEveryday22%Everyday13%A few times in aweek21%A few times in aweek14%A few times in aweek14%Once in a week6%Once in a week4%Once in a week8%6%Less than once ina week/a few 2%Less than once ina week/a few Never/not at allDo not know26%1%Never/not at allDo not knowQ1. All Respondents (n 705) - Thinking about the last 4 weeks/1 month,how often would you say you have watched satellite TV?Q3. All Respondents (n 705) - Thinking about the last 4 weeks/1 month,how often would you say you have listened to radio?Q7. All respondents (n-705) - Thinking about the last 4 weeks/1 month,how often would you say you have used social media platform?Less than once in a6%week/a few times 55%2%BackgroundMeasurementNever/not at all57%Do not know1%Prefer not to say0%Summary ofFindingsMedia Access &Yegna AwarenessThematic

Use of media platforms is high among adults and male except for the case of TV where we findmore female watching than maleUse of media platformsTV Viewership is high amongAdults than adolescents (82 % Vs 71 %)Female than male (76% Vs 71%)Radio listenership is high amongAdults than adolescents (43% Vs 41%)Males than females (55% Vs 29%)Social Media use is high amongAdults than adolescents (48% Vs 41%)Males than females (50% Vs 36%)Q1. All Respondents (n 705) - Thinking about the last 4 weeks/1 month,how often would you say you have watched satellite TV?Q3. All Respondents (n 705) - Thinking about the last 4 weeks/1 month,how often would you say you have listened to radio?Q7. All respondents (n-705) - Thinking about the last 4 weeks/1 month,how often would you say you have used social media platform?BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

EBS, ETV News and Fana are the most watched satellite TV channels among those who viewsatellite TV followed by Walta and KanaTVsMost watched TV ChannelsEBS TVETV NewsFana TVWalta TVKana TVAmhara TVOtherETV Meznagna (ETV ESATOBNNahoo TVEBS TV focuses on various entertainments related subjects suchas talk shows, game shows, movies, dramas and others. Thechannel also known for daily news segments including local toglobal news.42%40%40%26%19%17%17%16%15%13%11%Q2. All those who have access (n 518) - In the last 4 weeks/1 month,which channels did you watch most often?ETV News (etv ዜና) is the main news channel with 24 hours coverage, withcontent on culture, politics, documentaries, and economy. Broadcast mostlyin Amharic with the exception of some news segments which are broadcastin other languages.FBC is a news media company operating in Ethiopia and focuses mostly onpolitical, social and economical reports about Ethiopia.BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Oromia radio and Debub FM are the most listened radio channels among those who listen to radiofollowed by Ethiopian National RadioMost Listened Radio ChannelsOtherOromia RadioDebub FM 100.9Ethiopian Radio NationalAmhara RadioFM Bahir Dar 96.9Fana Jimma FM 98.1Fana FM 98.1FM Addis 97.1Fana RadioSheger FM 102.1Ethio FMFana Gondar FM 98.1Fana Shashamane FM 103.421%Content is mostly focused on news from the Oromia regional state,but also covers news from the national and international levels. Themajority of broadcasts are in Afaan Oromo (the native language ofthe Oromo people) with some programs in Amharic (the federallanguage of Ethiopia) and English.13%11%10%8%7%7%7%6%6%5%5%5%5%Q4. All those who have access (n 292) - In the last 4 weeks/1 month, whichchannels do you listen most often?The Debub FM radio station is established and controlled bySouthern Nations, Nationalities and People's Media Agency inHawassa. It is trusted as a source of information and a vitalplayer of development broadcasting content preparedstrategically and appropriately to prompt the people to besocially engaged in development activities.BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Facebook and Telegram are the most used social media platforms among those who use socialmedia followed by You Tube and InstagramMost used social media mFacebook is a website which allows users, who sign-up for free profiles,to connect with friends, work colleagues or people they don't know,online. It allows users to share pictures, music, videos, and articles, aswell as their own thoughts and opinions with however many peoplethey like.22%18%10%Tik Tok8%Twitter2%Telegram is a messaging app with a focus on speed and security, it'ssuper-fast, simple and free. You can use Telegram on all your devices atthe same time — your messages sync seamlessly across any number ofyour phones, tablets or computers.Q8. All those who have access (n 301) - Thinking about the last 4weeks/1 month, which social media platforms do you use most often?BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Almost a third of respondents have seen any billboard in the past four weeksThose who see Billboard recently29% Adult25%23% Adolescentshave seenbillboard recently31% Male18% FemaleQ5. All respondents (n 705) - Thinking about the last 4 weeks/1 month,have you seen any billboard advertisements?Q6. All who saw billboard recently (n 174) - What kind of things haveyou seen on billboards in the past 4 weeks/1 month? Mention exampleplease?BackgroundNote: As this is a baseline and as therewas no Yegna content out on billboard,almost all (90%) confirm of seeing aNon-Yegna billboard advertisement.MeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Thematic-COVID – 19NutritionMenstruationMental HealthViolence againstwomen and girls24

Covid-1925

Almost all respondents know about covid-19 and prevention methods - knowledge is same acrossmale/female and adolescent/adultsAwareness of COVID - 1999% ofKnowledge of prevention measuresWearing masks92%Avoiding social gatherings 90%respondentsWashing hands .know aboutUsing sanitizer COVID-19Other88%50%17%Staying at home 11%Coughing/sneezing on the arm10%Q17. All respondents (n 705) - Do you know about Covid 19/corona virus?BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Knowledge of the measures to avoid the transmission of the disease is high among those aware ofcovid-19 that majority were able to respond correct to the true/false questionsCovid prevention – True/False QuestionsCorrectAnswerYou should always wear a mask if in social spaces99%You do not need to wash your hands with soap; water issufficient99%You should wash your hands all the time with soap every 20 min91%You should wear face mask all the time13%Q19.1 – Q 19.4 All those aware of Covid-19 (n 698) – True/FalseQuestionsBackgroundMeasurement-Summary ofFindingsKnowledge is equivalentacross male/female andadolescent/adultsMedia Access &Yegna AwarenessThematic

The majority of respondents were able to correctly answer questions relating to the transmission ofCOVID-19Covid prevention – Agree/Disagree QuestionsCorrectAnswerIt is important to follow and practice any measures to avoid thetransmission of the disease/covid-1997%I do not think I am responsible for the transmission of covid-19and therefore the measures to avoid the transmission of thedisease do not apply to me92%I don't think I have to follow and practice the measures set out toavoid the transmission of the disease89%I am not sure of the the measures set to avoid the transmission ofthe disease86%Q20.1 – Q 20.4 All those aware of Covid-19 (n 698) – ry ofFindingsKnowledge is equivalentacross male/female andadolescent/adultsMedia Access &Yegna AwarenessThematic

Frequency of washing hands and use of facemask is not that significant but still respondents arewashing hands and using facemasks slightly higher in recent timesFrequency of washing hands and use of facemask in the past 4 weeksFace mask useWashing hands28%33%SameQ21. All aware of Covid-19 (n 698) - Would you say that you are washingyour hands with soap more/less/the same compared to 4 weeks ago?Q22. All aware of Covid-19 (n 698) - Would you say that you are wearinga face mask more/less/the same compared to 4 weeks ry ofFindingsMedia Access &Yegna AwarenessThematic

More than half of those aware of covid-19 have seen/heard any information on preventativemeasures in the past 4 weeksAccess to content about prevention methodsSource of informationTVOther57% haveseen/heard any65%28%Radio19%information onSocial MediapreventativeQ23. All aware of Covid-19 (n 698) - Have you seen/heard any informationon preventative measures for the transmission of covid-19 past 4 weeks?Q24. All who see any content (n 528) - In the last 4 weeks, from where didyou see/hear/get this information?14%Billboard3%Social media Yegna Content2%BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

EBS TV and Facebook are the main source of information for those who have heard/seeninformation on preventative measures of covid-19Platform for source of informationI got the information from different television programsand by listening to discussions held by Ministry ofOther36%health. I learned lessons on how I should protect myselfand learned about ways of keeping my hygiene and beFacebook23%EBS TV23%Fana Radio14%protected from the corona virus. Female, AdultTo bend our necks and cover our mouth with our armswhen we are coughing or sneezing. Male, AdolescentQ27. All those who get information (n 22) - In the past 4 weeks, fromwhere did you see/hear/get this information?BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Almost half of those aware of covid-19 confirm of feeling high to medium risk in the past 4 weeks –while more than half feel No to low riskFeeling of riskNo risk30%Medium risk-Adults and male are more likely to feel at risk25%Because I am not implementing the safety measures asHigh riskLow risk22%21%I used to-such as washing hands for 20 seconds. I thinkwe are even at the stage where people are saying thedisease doesn't exist-There is reluctance. Male, AdultQ30. All aware of Covid-19 (n 698) In relation to Covid - 19, how at riskdo you feel personally in the last 4 weeks?BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Nutrition33

A majority of respondents are aware of information that teaches them about having ahealthy/nutritious diet, mostly eating fruit and vegetablesAwareness of nutrition informationKnowledge of nutritional/healthy diet67% ofFruit & veg eatingrespondents haveNutrients & protein seen informationDiverse diet / eating about healthy72%53%49%Othereating/nutrition21%Good hygiene food 16%Avoiding junk food-Females and those aware of Yegna are morelikely to hear/see any information aboutnutrition/healthy eatingQ32. All respondents (n 703), Do you know of any information thatteaches about healthy/nutritious diet?Q33. All those aware of nutrition information (n 470) What is thatinformation11%Drinking pure water BackgroundMeasurement8%Summary ofFindingsMedia Access &Yegna AwarenessThematic

Knowledge is high that sugary drinks are not healthy and that organic food and a diverse diet ishealthy, but knowledge is lower about processed snack foods being unhealthyNutrition – True/False QuestionsCorrect AnswerDrinking sugary drinks is better and healthier thanonly water84%Eating non processed organic food and a diversediet is healthy82%Eating processed sugary drinks is unhealthy81%Eating processed snack foods is healthy55%52% Teens64% AdultsQ34.1 – Q 34.4 All (n 703) – True/False QuestionsBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Most respondents agree that girls and boys should eat the same diet, at the same time, and mostunderstand that a balanced diet means eating diverse and organic foodNutrition – Agree/Disagree QuestionsCorrect AnswerI believe that girls and mothers should eat after the males in HH89%Boys should eat a more balanced diet than girls89%Balanced diet means eating diverse and organic food85%I believe that girls and boys should eat the same diet84%Q35.1 – Q 35.4 All (n 703) – Agree/Disagree QuestionsBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Only a minority feel that the food given to girls, and how it is given has changed, with adults beingmore likely to feel thisChange in (the way) food is given to boys and girls35% of40%respondents sayAdultthe way food isgiven to girls andboys has changedQ36. All respondents (n 703), Would you say in your household or atypical household the food given to girls and boys and how it is givenhas changed?BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Frequency of eating processed food and eating a more diverse diet has changed for the betteramongst a notable minority but there is some room for improvementFrequency of eating processed food/diverse diet in last 4 weeksEatingprocessedfood41%44%11%Well, as we all heard on TV, processed foodsare so bad to our health and that is why IEating morediverse diet12%53%have started eating less processed foods34%than before. Male, AdultLessSameMoreQ38. All (n 703) Are you eating more/less/the same amount ofprocessed foods/snacks as 4 weeks ago?Q40. All (n 703) Are you eating more/less/the same diversity of foodas 4 weeks agoBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Only a few people had seen or heard any information on nutrition in the past 4 weeksAccess to content about nutritionSource of informationTV63%14% haveseen/heard anyOther19%Social media19%information onnutrition-Those aware of Yegna are more likely to hear/seeany information on nutritionQ42. All respondents (n 703) Have you seen/heard any information onnutrition in the past 4 weeks?RadioBackgroundMeasurement13%Summary ofFindingsMedia Access &Yegna AwarenessThematic

Menstruation40

Almost all women know how to manage their menstruation, which is mostly disposable pads, butalso keeping their personal hygiene good, drinking hot drinks and using reusable padsAwareness of ways to manage menstruationKnowledge of ways to manage menstruationDisposable pads94%Keeping personal hygeneDrinking hot drinks94% of femalesknow ways tomanage their22%Other19%Reusable pads17%Resting enoughmenstruationQ49. All females (n 362) In relation to menstruation, do you know anyways to manage menstruation?34%Eating well8%5%Asking advice2%Adapting days at school1%BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Understanding that people can produce reusable pads themselves at home is high but there are somefalse perceptions about the interchangeable use and health of using disposable and reusable padsMenstruation – True/False QuestionsCorrect AnswerOne can produce reusable pads at home/bythemselves73%One cannot use reusable and disposable padsinterchangeably63%Using reusable pads is not as healthy as disposablepads36%During menstruation girls can ONLY use eitherdisposable or reusable pads23%78% Female67% Male66% Teens55% AdultsQ51.1 – Q 51.4 All (n 692) – True/False QuestionsBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Attitudes towards menstruation are sympathetic & supportive of women & the discomfort felt bysome women during menstruation, especially among adults and femalesMenstruation – Agree/Disagree QuestionsCorrect AnswerGirls should communicate/ask for advice aboutmenstruation97%Menstruation is normal/natural and many womenexperience it96%Supporting and cooperating with menstruatingwomen is normal96%Having pain and discomfort at the time ofmenstruation is normal; pain may differ88%94% Female82% Male86% Teens94% AdultsQ52.1 – Q 52.4 All (n 692) – Agree/Disagree QuestionsBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Nearly half of all women aged 15-30 already say that they have been feeling more confident aboutmanaging their menstrual hygiene in the past 4 weeksChanging in menstruation confidence in last 4 weeksThis is not something new for me. I have hadit for about 3 or 4 months. I can now evenexplain to others and advise them. This is notChange inmenstrualconfidence47%Less3%Samesomething I am ashamed of because it is part48%of my womanhood. Female, AdolescentMoreBut only a tiny minority (6%) had heard anyinformation about menstruation in the past 4 weeksQ53. All females aged 15-30 (n 278) Are you feeling moreconfident/less confident/the same about managing your menstrualhygiene in the past 4 weeks?Q55. All (n 692) Have you seen/heard any information aboutmenstruation in the past 4 weeksBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Mental Health45

Although many activities were not kept up during lockdown, household chores were most likely to becontinued with adults and males most likely to say they didn’t stay homeActivities during Covid-19 lockdownHousehold chores58%Reading44%OtherExerciseLife as usual41%15%-Adults less likely to read but more likely to saylife continued as usual or they didn’t stay home-Females much more likely to say they continuedthe household chores while men say lifecontinued as usual or they didn’t stay home13%Internet social media12%Didn't stay home6%Economic activity5%Creative activities4%Q62. All (n 684) In relation to Covid-19, how did you cope and keepup your daily routine while you were staying at home?BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

While respondents are finding coping/keeping up a routine hard, they overwhelmingly say that theycan cope by staying cautious and creative and that they shouldn’t forget about their studiesMental health – True/False QuestionsBest AnswerCope with the situation by keeping precautionary measuresand being creative at home95%You can forget about school and studying till school opensagain88%Forget about keeping daily routine till everything is normal72%Coping up and keeping routine is not hard at all52%Q63.1 – Q 63.4 All (n 703) – True/False QuestionsBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

The vast majority of adolescents and a minority of adults were attending school during the Covid-19outbreakSchool attendance during Covid-10 outbreakEducation levelSecondary88%70% wereAdolescents54%Primary36%attending schoolFirst degreeduring the Covid-9%19 outbreak2nd degree and aboveQ64a. All (n 684) Were you attending school last year during the Covid19 outbreak?Q64b All who attended school during the Covid-19 outrbreak (n 478)What was your education level?BackgroundMeasurement1%Summary ofFindingsMedia Access &Yegna AwarenessThematic

While almost everyone is happy that schools are reopening and that they will see their friends again,there is some concern and discomfort around the reopeningMental health – Agree/Disagree QuestionsCorrectAnswerI am very happy that school is opening back again97%87%I feel so happy that I am meeting up with my friends and schoolcommunity again91%AdultsI was missing the school, school community and my friends andfeel happy to meet them but still don’t feel as I used to becausethe pandemic frustrates me79%School reopening is such an interesting fact but I don’t feelcomfortable fearing the pandemic63%Q64c.1 – Q 64c.4 All (n 692) – Agree/Disagree QuestionsBackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

The predominant feeling about school reopening is that of excitement/happiness, however, adultsshow slightly higher levels of concern/worryMental health – Agree/Disagree Questions67%Excited/happyAdults75%Because I miss my friends very much.At risk/concerned13%Because it a must for us to continuewith our education. Male, Adolescent18%Frustrated/worried9%AdultsI have two younger brothers, and INormal2%worry that I might infect them andmy parents. Female, AdolescentQ65. All (n 684) What do you feel most about school reopening?Base: All (684)BackgroundMeasurementSummary ofFindingsMedia Access &Yegna AwarenessThematic

Information about schools re-opening was widespread with nearly half having seen/heard someinformation, especially adultsSource of informationAccess to content about school reopeningTV61%46% haveOther (mostly school)seen/heard anyinformation on30%Radio18%school reopeningSocial media-Adults are more likely to hear/seeinformation on school reopeningQ67. All (n 684) Have you seen/heard any information about schoolreopening and ways of coping with it in the past 4 y ofFindingsMedia Access &Yegna AwarenessThematic

Violence against Women andGirls52

Nearly half of the respondents have seen/heard information in relation to violence against women,with adults most likely to have done soSource of informationAwareness of violence against women/girls45% ofOther86%respondents haveHelp lines/phonenumbersseen13%communicationsOne stop ceners likePawlosabout genderviolence-Adults are more likely to hear/seeinformation about violence against womenanyQ74a. All respondents (n 687), In relation to violence against womenand girls, have you seen/heard of any communication or supportsystems/channels?Organizations likeGegnitBackgroundMeasurement7%2%Summary ofFindingsMedia Access &Yegna AwarenessThematic

Knowledge about the right measures to take if witnes

global news. ETV News (etv ዜና) is the main news channel with 24 hours coverage, with content on culture, politics, documentaries, and economy. Broadcast mostly in Amharic with the exception of some news segments which are broadcast in other languages. FBC is a news media company ope