TulsaPets2020 Media KitProviding Tulsa Pet Ownerswith a One-Stop Resourcefor Local Products, Servicesand Information
Why TulsaPets?One of the largest growing demographics in North AmericaAccording to APPA, 65% of U.S. households own a pet, which equates to 79.7 millionhomes. A whopping 62.75 billion was spent last year on pets, with that figure expected to rise to 65 billion in the next two years. Pet owner spending remains steady, one of the only industries whichis. Advertise your product or service in the only totally pet-dedicated magazine and web site for thegreater-Tulsa area, TulsaPets Magazine. TulsaPets Magazine is known to be a “rifle shot” to the Tulsa petcommunity, and if you own a pet- related business, this is the place to be!While most retail sectors are struggling to stay afloat, the pet industry isone of the fastest-growing with a steady increase in spending. Plus theadvent of the myriad new pet products and services make it one of themost innovative, lucrative markets around.Even if you don’t have a pet specific product or service, TulsaPets Magazineis read! The majority of our readers read every word, including the ads.And, TulsaPets Magazine gets results for its advertiser’s dollars.We are also a magazine with a mission, in that we support spay and neuter,and rescue and adoption. TulsaPets Magazine—where the pets are!
Print Advertising2020 Advertising Rates and Information(All rates are net and include ad design, color and online archiving. Ad price is per issue.) Ads are created solely for inclusion in TulsaPetsMagazine and cannot be used elsewhere without express permission from the publisher.Ad Rates & SizesAd Size1x2x3x4x5x6x5-line Print Directory Listings 50 50 50 50 50 40Specs 60/ColumnInchClassified Advertising1/12 Square 1522.25 x 2.251/6 Page H4.75 x 2.251/6 Page V 367 330 310 294 278 2521/6 Square2.25 x 4.8753.5 x 3.1251/4 Page V1/4 Page H 630 605 575 550 525 445 719 688 662 625 578 5501/3 Page V3.5 x 4.8757.25 x 2.252.25 x 101/3 Page H1/3 Square7.25 x 3.1254.75 x 4.8751/2 Page V1/2 Page HFull PageFull Page Bleed 855 824 798 772 714 687 1,128 1,044 992 966 887 830Full Pagewith Bleed1/2 Page H7.25 x 4.875Full Page7.25 x 101/8” bleed past finaltrim.Trim Size is8.125 x 10.8751/6 Square3.5x3.1251/6 V2.25x4.8751/3 Page H7.25 x 3.1251/12 Square2.25 x 2.251/2 Page V3.5 x 101/3Page V2.25x101/4 Page V3.5 x4 .8751/6 Page H4.75 x 2.251/3 Square4.75 x 4.8751/4 Page H7.25 x 2.253.5 x 107.25 x 4.8757.25 x 108.375 x 11.125
Print AdvertisingCamera Ready Artwork Specifications: Accepted file formats are .jpg, .pdf, CMYK or grayscale at 300 dpi. All fonts must be embedded into final production artwork file. No spot, RGB or LAB color modes accepted. Full page ads should be submitted with bleed included (bleed is 1/8th on all four sides).Premium Position Charges:For those paying the rates for the IFC, IBC, BC, and Page 1, ad positions are guaranteed. ROP (Run of Publication) advertisingis placed on a space-available basis, and positioning is based on a number of factors including the size of the ad, the date ofspace reservation, and the ad space availability relative to article layout. Special placement for any size ROP advertisement,add 225 per issue to the rate. Publisher reserves the right to decline advertising which does not meet the mission of themagazine.PREMIUM POSITIONS: Back Cover - 350 additional charge, Inside Front Cover, Inside Back Cover, First Page - 250 additional charge, Special position: 225In Memory of ads: 1/6 page - 125; comprise a 120-word memorial plus a 4-color photo. 1/4 page - 250; comprise 180-words plus a 4-color photo.Advertorials:1/2 page ‘editorials’ supplied by the advertiser - 550; includes two photos and a logo.Directory Listings:Advertisers receive free listings in applicable categories. Non-advertisers can receive guaranteed listings for 50/category.NON-PAYMENT; AD CANCELLATIONS: NO AD CANCELLATIONS AFTER SPACE RESERVATION DEADLINESAny advertiser who cancels his contract or is delinquent in payment and payment cannot be obtained, will be subject to anupcharge to the current published rates and equal to their actual frequency of ads run. Any outstanding balance associatedwith a terminated contract shall be deemed immediately due and payable. Any efforts required to collect past due billings willbe filed in Tulsa, Oklahoma.AD DESIGNTulsaPets Magazine reserves the right to repeat an appropriate previous ad should a contracted advertiser not give instructionson ad design by deadline.TulsaPets Magazine is printed using soy ink, on 70# gloss, 30% recycled paper.
Online ntMonthly Ratex12 MonthsUpper right, in the header. On every page5 ads maximum, in random rotation. 125 100Event Banner300 x 300Top of center column. Home page only.Events and Special Occasions. 3 month maximumterm. Maximum 3 in random rotation. 150Additional Months 100Random/Footer Banner300 x 200Left, right and center columns of home page andupper footers and most interior pages.No maximum n random rotation. 45 30Headline your event text in ourexclusive home-page full-width banner 100/weekCalendar Events Non-ProfitsNo charge to magazine advertisers, non-profit rescues,and associations.Submit your own event. Logos and photos may be included.Organizations and Advertisers get one free post per month.No ChargeCalendar Events BusinessEvent coordination. Specialpurchase. Coupon or salestart and end dates.Submit your own event, promotion, coupon or occasion.Business and event logos and photos may be included. 25 per event10 Days MaximumCalendar AssistanceDate, category and venuePosting your event is very simple, but if you are uncomfortabledoing that the first time or two, we are happy to help you. Afterthat, we are available to load it for you. 15 eachOnline Issue Sponsors2 Full PagesFirst two inside pages.Full pages only. 200 each pageOnline Issue AdvertiserSingle Full Pages onlySingle inside page.Full pages only. 150 each pageMagazine Ad LinkTo website of FacebookActive link to print magazine advertiser. 10Header Banner300 x 200Homepage Headline300 x 200Calendar EventsOnline Edition
TulsaPets DistributionTulsaPets Magazine is available free of charge at over 200 locationsthroughout the greater Tulsa area.Here is a sampling of the majority of locations where you can find the magazine.For a complete list, see our website at www.tulsapetsmagazine.com15th Street Veterinary GroupFine Airport ParkingSouth Memorial Animal Hospital71st Street Wine & SpiritsForest Trails Animal HospitalStreetCatsAir & Space MuseumFrugal BookwormStudio D PhotographyAlta Vista Animal HospitalHammond Animal HospitalThe Barking LotAngel’s Pet Funeral Home & CrematoryHardesty Regional LibraryThe Dog DishAnimal AcupunctureHorizon Animal HospitalThe Paw SpaAnimal Aid Thrift StoreIndian Springs Animal HospitalTom’s BicyclesAnimal Emergency Center, Inc.Jacox Animal ClinicTulsa Animal WelfareAurora KennelJenks Animal Care CenterTulsa Community CollegeBaker Small Animal ClinicK-9 Manners & MoreWest CampusBaxter’s Interurban RestaurantKindness Animal HospitalTulsa Dog Training ClubBig Al’sLu’s Pampered PawsTulsa Town Veterinary HospitalBouse Fur HouseLynn Lane Boarding KennelsTulsa SPCABriarglen Veterinary HospitalMartin Regional LibraryTulsa Spine & Specialty HospitalBrookside by DayMichael V’s RestaurantU Dirty Dawg Dog WashBrownie’s HamburgersPatty & Terrie’s Grooming ShopVCA Animal Hospitals (6 locations)Camille’s CathousePawsitive Veterinary CareWhole Foods MarketsCamp Bow WowPoochesWilliams Towers I & II Snack ShopCarbondale Veterinary HospitalQueenie’sWoodland West Animal HospitalCedarwood Veterinary HospitalRanch Acres Wine & SpiritsWoodland West Pet ResortCentral LibraryRiverbrook Animal HospitalZarrow Regional LibraryCity Veterinary HospitalRiver Trail Animal HospitalCompanion Dog School of Tulsa& Pet LodgeCompanions ForeverRudsill Regional LibraryCommunity Care CollegeSt. John’s Health Club LobbyCrossing Wine & SpiritsSky FitnessDeShane KennelsSloppy Dog WashDoggie D’TailsSouthCrest HospitalDogville Daycare & BoardingSouthern Agriculture LocationsElote Cafe & Bakery
Why TulsaPets?TulsaPets Magazine is published six times per year.‘‘Was just thinkingyesterday that Ineeded to get intouch with you.YES people arereally picking themup. The magazinelooks great!Congratulations!We love havingit there to give toclients too. Nicelittle perk for them.Now we can’t waitfor the next issue!‘‘— Nancy Gallimore,Pooches2020 IssuesOn The StandsAdvertising SpaceReservationDeadlineCamera-Ready AdsDueJanuary/FebruaryJan 15 - Mar 15Dec 1, 2019Dec 12, 2019March/AprilPet-Friendly Businesses;Pet-Friendly RestaurantPatiosMar 15 - May 15Feb 1, 2020Feb 12, 2020May/JunePets with JobsMay 15 - July 15Apr 1, 2020Apr 12, 2020July/AugustVeterinariansJuly 15 - Sept 15June 1, 2020June 12, 2020September/OctoberSeniors & PetsSept 15 - Nov 15Aug 1, 2020Aug 12, 2020November/DecemberHoliday/Ornaments tothe RescueNov 15 - Jan 15Oct 1, 2020Oct 12, 2020
TulsaPetsMarilyn KingPublisher/Advertising Sales918/[email protected] KirkpatrickWeb Manager/Advertising e ChildsAdvertising ine.comP.O. Box 14128Tulsa, Oklahoma 74159-1128
greater-Tulsa area, TulsaPets Magazine. TulsaPets Magazine is known to be a “rile shot” to the Tulsa pet community, and if you own a pet- related business, this is the place to be! While most retail sectors are struggling to stay aloat, the pet industry is one of the fas