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GIZ Corporate Design ManualVersion July 2012Special Regulations for ContractorsDeutsche Gesellschaftfür InternationaleZusammenarbeit (GIZ) GmbH

Corporate Design – Special Regulations for ContractorsDeutsche Gesellschaftfür InternationaleZusammenarbeit (GIZ) GmbH1. IntroductionGIZ Corporate DesignGIZ’s corporate design is a defined design system which ensures that the organisation presentsa professional image. For example, the corporate design makes sure that GIZ publications areimmediately recognisable as such at first glance. The corporate design provides a clear visualprofile for the organisation and ties together the various elements of the organisation’s presentation of itself.When and where to use the corporate designThe corporate design is binding, and forms part of GIZ’s Orientation and Rules (O R). Its use is mandatory for all media produced by the organisation. These include promotional items and door signsjust as much as business stationery and e-mails, not to mention all publications and electronicpresentations, as well as cooperation brochures published according to the GIZ corporate designprinciples by mutual agreement with the partners.The use of GIZ corporate design is not mandatory for all project publications or for joint publications published using the partner’s corporate design. Nor must it be used for publications whereGIZ is one partner/sponsor among many. However, wherever the GIZ logo is used, the guidelinesfor the logo must be observed.Since August 2011, BMZ design guidelines apply to all publications produced in the context ofprojects carried out on behalf of BMZ and financed up to 50% or more with funds from Depatmental Budget No. 23 of the Federal Budget. This applies especially to sector projects but also otherprojects in Germany.Updating the GIZ Corporate Design ManualThe GIZ Corporate Design Manual is regularly updated and is available online on the intranet(intranet.giz.de/cps/rde/xchg/giz intranet/XSL/hs.xsl/-/HTML/5182.htm) and internet (cdc.giz.de).Important:The authoritative version is always the latest online version. Please make sure that you arelooking at the updated version before using it for producing a publication.Advice and contactFor answers to queries about the design and production of public-relations materials, pleasecontact: [email protected] Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbHCorporate CommunicationsDag-Hammarskjöld-Weg 1 — 565760 EschbornGermanyVersion: July 2012Contact: [email protected]: cdc.giz.de

Corporate Design – Special Regulations for ContractorsDeutsche Gesellschaftfür InternationaleZusammenarbeit (GIZ) GmbH2. Specifications for contractors Producing publications andmaterials – an overviewWhenever publications (printed publications, PowerPoint presentations etc.) or materialsare produced by contractors on behalf of GIZ, the following procedure must be observed:a.GIZ corporate design is binding for all contractors for the design of publications andmaterials (Section 1.11 General Terms of Contract).b.The GIZ Corporate Design Manual contains the design specifications for GIZ publications.There are special design specifications for the various areas of application, such as sectorprojects (apart from BMZ sector projects), projects or programmes.c.The first step is to clarify which area of application the planned publication belongs to.d.Design the publication in accordance with the specifications for the respective area ofapplication (internet: cdc.giz.de).e.Please observe the relevant special rules for contractors, which relate to the imprint ofpublications (see Section 3.) and PowerPoint slide presentations (see Section 4.).f.In addition, specific supplementary wording has been agreed for business cards and emailsignatures used by contractors, which must be included. (see Sections 5. and 6.).g.Contractors use their own letterhead. The following legend muss be included in each letter:‘This project/programme’ assisted by the German Government, is being carried out by ‘nameof company’ on behalf of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)GmbH.Advice and contactFor answers to queries about the design and productionof public-relations materials, please contact:[email protected] Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbHUnternehmenskommunikationDag-Hammarskjöld-Weg 1 — 565760 EschbornGermanyVersion: July 2012Contact: [email protected]: cdc.giz.de

Corporate Design – Special Regulations for ContractorsDeutsche Gesellschaftfür InternationaleZusammenarbeit (GIZ) GmbH3. Imprint Printed and PDF publicationsThe design of GIZ publications for which contractors are responsible follows the designspecifications of the GIZ Corporate Design Manual.Reference to the contractorThe name and logo of the company under contract must be shown in the imprint of the respective publication. They must not appear on the title page or back cover of the publication. The imprint must have the same layout as in other GIZ publications and must containat least the following information:Layout of the imprint:As a federal enterprise, GIZ supports the German Government in achievingits objectives in the field of international cooperation for sustainable development.This publication describes former GTZ/DED/InWEnt activities that are referred toin the following as GIZ activities, as a result of the change in the company name.Where applicableArticles attributed to named authors do not necessarilyreflect the views of the organisation/editors.Applicable to publications partly produced byexternal consultantsPublished by:Deutsche Gesellschaft fürInternationale Zusammenarbeit (GIZ) GmbHRegistered officesBonn and Eschborn, GermanyFriedrich-Ebert-Allee 4053113 Bonn, GermanyPhone: 49 228 44 60-0Fax: 49 228 44 60-17 66Dag-Hammarskjöld-Weg 1-565760 EschbornPhone: 49 61 96 79-0Fax: 49 61 96 79-11 15MapsThe maps are for information purposes only and do not constitute recognition under international law of boundaries and territories. GIZ does not guarantee in any way the currentstatus, accuracy or completeness of the maps. All liability for any loss or damage arisingdirectly or indirectly from their use is excluded.Email: [email protected]: www.giz.deItems from named contributors do not necessarily reflect the views of the publisher.Responsible.Where applicableAuthor/Editor etc.Name and (if applicable) logo of the contracted company with an explanation of the precise activity, e.g. consultancy, implementation, .).Photo credits/Sources.Layout etc. (optional).Printed and distributed by.Printed on 100 % recycled paper, certified to FSC standardsPlace and date of publication.Version: July 2012Contact: [email protected]: cdc.giz.deFurther information may also be included (optional):Division name, translation, litho, proof-reading, cooperation partner(s) (with or without logo)

Corporate Design – Special Regulations for ContractorsDeutsche Gesellschaftfür InternationaleZusammenarbeit (GIZ) GmbH4. Imprint PowerPoint slidesDesign specificationsGIZ presentations that are produced and presented by contractors must be designed in accordance with the GIZ corporate design specifications for the respective area of application (such as sector projects, programmes, projects, etc.).In presentations produced and delivered by contractors on behalf of GIZ, thefinal page must show the imprint.Deutsche Gesellschaftfür InternationaleZusammenarbeit (GIZ) GmbHPublished by:Deutsche Gesellschaft fürInternationale Zusammenarbeit (GIZ) GmbHPostfach 518065726 Eschborn, GermanyTFEInternet:www.giz.deAuthor / Responsible / Editor etc.Name and logo of contracted company with a supplement suchas ‘Implemented by’ or ‘Consultancy services provided by’Layout etc. (optional)Name of speaker or name of divisionDatePageDatePageDeutsche Gesellschaftfür InternationaleZusammenarbeit (GIZ) GmbHPresentations produced by a contractor underTC contracts must contain a credits page thatdisplays the GIZ logo and that of the contractedcompanyLogo of thecontracted companyName of speaker or name of divisionVersion: July 2012Contact: [email protected]: cdc.giz.de

Corporate Design – Special Regulations for ContractorsDeutsche Gesellschaftfür InternationaleZusammenarbeit (GIZ) GmbH5. Business cardsDesign specificationsContractors are not given GIZ business cards. Their cards must show the following: name, function, contact data (address, telephone, fax, mobile no., email,internet), the project or programme name and the legend ‘A programme/projectassisted by the German Government via the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH’ in the language of the country. The words‘On behalf of’ in the language of the country are shown above the GIZ logo. Thelogo of the contracted company may be shown. The remainder of the design of thebusiness card must not be based on the design of GIZ business cards.A programme project assisted bythe German Government via theDeutsche Gesellschaft fürInternationale Zusammenarbeit (GIZ) GmbH.‘Logo of contractedcompany’On behalf ofDeutsche Gesellschaftfür InternationaleZusammenarbeit (GIZ) GmbHTranslations of the legend:DeutschEin von der deutschen Bundesregierung durch dieDeutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbHgefördertes Projekt Programm.EnglischA project programme assisted by the German Government via theDeutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.FranzösischUn projet programme soutenu par le gouvernement fédéral allemand par l‘intermédiaire deDeutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.SpanischUn proyecto programa fomentado por el Gobierno Federal alemán a través de laDeutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.NOTE:If you have any queries about translation,please contact [email protected]: July 2012Contact: [email protected]: cdc.giz.de