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NLTVcharacteristicsCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV characteristicsCategorySubcategoryAll TV households Total TV householdsMethodologyDescriptionIndicates any household consisting of at least oneoperable and metered TV.LPMLPM PPM Set-meter SM PPM SM RPDCRCR RPDRPD xxxxxxxxxxxxxNANANABroadband onlyBroadband onlyBeveragepurchased(LPM Only)Note: This is effective forimpact data as of October2021 for total BBO inIndicates if the household is broadband only.NLTV time period customNo cable, no ADS and no over the air capabilities.and program customreports. Beginning withthe January 2022 Surveythis will be available in allNLTV custom reports.Bottled waterIndicates if bottled water was purchased by thehousehold in the past 90 days.x*NANANANANANACoffee or teaIndicates if coffee or tea was purchased by thehousehold in the past 90 days.x*NANANANANANASoft drinksIndicates if soft drinks were purchased by the householdin the past 90 days.x*NANANANANANATable wineIndicates if table wine was purchased by the householdin the past 90 days.x*NANANANANANA*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.2Copyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV characteristicsCategorySubcategoryCRCR RPDRPD LPM PPM Set-meter SM PPM SM RPD*x**x*x**x**NA***x**NA**xxxx*NA**Indicates that the household subscribes to direct TVsatellite service.xxxx*NA**EchoStarIndicates that the household subscribes to EchoStarsatellite service.xxxx*NA**DBSIndicates the ability to receive any direct broadcastsatellite signals. For example, Direct TV, EchoStar, orDish Network.x*x**NA**xxxxIndicates if a household operates at least one viewableTV set or associated TV tuner that is able to receivebasic cable service from a local cable supplier.xxxIndicates whether a household receives cable channelsthrough a wire from a cable headend located in thecommunity or through any form of alternate deliverysource and whether the household receives paychannels for which the supplier charges an extrapremium. For example, HBO, Showtime, Cinemax,and so on.x*Cable with pay servicesIndicates whether a household operates at least oneviewable TV set or associated TV tuner that receivesboth pay TV channels and basic cable service from alocal cable supplier. This category does not include ADS.xComcast serviceIndicates whether the household subscribes toComcast service.Direct TVCable statusCableNote: The cablestatus category isnot valid for thefollowing markettypes: RPD Plusmarkets effective Cable plus withpay servicesJune 28, 2018and for SM RPDand CR RPD as ofOctober 3, 2019.*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.3LPMIndicates whether the household uses the AlternateDelivery Source (ADS) technology. The technologyincluded in alternate delivery sources are Satellite (Cbrand), DBS (KU-brand), and SMATV (master antenna).This category includes services that are not consideredcable.ADSHistorical dataremains availablefor all measuredcode reader,diary, LPM, andset-meter surveyperiodsMethodologyDescriptionCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV characteristicsCategoryCable statusSubcategoryLPMIndicates that the household is equipped to receivedigital cable. Includes hardwired and over-the-air digitalcable signals.x*x*Indicates at least one TV set receives a signal throughSMATV, Shared Master Antenna Television. A private orminiature cable system that receives programming bysatellite and serves a housing complex or hotel (usuallyfees are paid for or are included in rent and maintenancefees). For example, the condo tenant does not subscribeto Comcast service or pay for it at an individual level,however this cable service is included in their rent. Thiscable system may also have a local "Condo Association"channel that gives updates on weather and localcommunity events.x*xOther DBS serviceIndicates the ability to receive other types of directbroadcast satellite signals, including foreign satelliteswhich are not monitored. For example, a household canbuy a satellite dish system that is neither coded forEchoStar or Direct TV, nor connected with a localprovider. This is called Free to Air (FTA), and thehousehold does not pay for these services receivedthrough an FTA box. Just like cable OTA channels, theseare satellite OTA channels that can include U.S., foreignor private stations.x*Pay servicesIndicates that at least one TV in the household receivespay TV channels, such as HBO, Starz, and so on from aprovider in which an additional service fee istypically applied.x*Digital cableNote: As of 04/01/2021digital cable will beretired from NLTV. Thiswill still be available fordata date prior to April 1,2021.Note: The cablestatus category isnot valid for thefollowing markettypes: RPD PlusMaster antennamarkets effectiveJune 28, 2018and for SM RPDand CR RPD as ofOctober 3, 2019.Historical dataremains availablefor all measuredcode reader,diary, LPM, andset-meter surveyperiodsMethodologyDescription*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.4Copyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.LPM PPM Set-meter SM PPM SM RPDCRCR RPDRPD *x****NA**x**NA**x**NA**

NLTV characteristicsCategoryCable statusDeviceSubcategoryCRCR RPDRPD LPM PPM Set-meter SM PPM SM tes the home has at least one Secondary AudioProgramming (SAP) capable TV. SAP is often used for analternate language.*****NANANAMultiset TV householdIndicates that a household has multiple functioning TVsets versus a single set.xxxxxxx*Number of DVRsIndicates the total number of Digital Video Recordersthat enable the user to watch, pause, playback, and/orrecord live TV.x*x**NANANANumber of TVsIndicates the total number of operable TV sets inthe household.xxxxxxx*Satellitex*x*DVDIndicates the household has a DVD and/or DVDR playerconnected to an operable and metered TV.xxxDVRindicates the household has a digital video recorderdevice that enables the user to watch, pause, playback,and/or record live TV.xxVCRRetired as ofMay 31, 2018Indicates whether the household has an operable VCRattached to at least one operable and metered TV.xPicture in pictureIndicates that at least one TV in the household haspicture-in-picture capability.SAP*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.5LPMIndicates the ability to receive satellite signals from thelarger, legacy satellite dishes.Device capabilityDevice totalsMethodologyDescriptionCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV iptionLPMHOHIndicates the highest educational level the memberdesignated as Head of Household has completed. Ifcurrently enrolled, the previous grade marked or highestdegree achieved is used.xxxxMale HOHIndicates the highest education level the persondesignated as the Male Head of Household hascompleted. If currently enrolled, the previous grademarked or highest degree achieved is used.xxxIndicates the highest education level the persondesignated as the Female Head of Household hascompleted. If currently enrolled, the previous grademarked or highest degree received is used.xxNo schoolingx9 years schoolingx10 years schoolingEducationNote: BreaksFemale HOHsimplified toinclude: 12thgrade, high sdegree, Master'sdegree or higher,Some college and Following characteristicunknownbreaks are no longer validupon market conversion.CRCR RPDRPD ANANASome high schoolx*x**NANANASome grade schoolx*x**NANANAMasters degreex*x**NANANA11 or 12 yrs. no diplomax*x**NANANALess than 1 yr. collegex*x**NANANA1 yr. college, no degreex*x**NANANAProfessional degreex*x**NANANADoctorate degreex*x**NANANA*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.6Copyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.LPM PPM Set-meter SM PPM SM RPD

NLTV characteristicsCategoryHigh definitionSubcategoryHD capable homeNote: This hasHD capable/been *retired asreceivable homeof April 23, 2020data for all markettypes. This willTV display capable homestill be availablefor historical data.MethodologyDescriptionLPM PPM Set-meter SM PPM SM RPDCRCR RPDRPD *NANANA**NANANAx**NANANAIndicates a home is equipped with an HD TV and HDtuner capable of receiving signals in HD.xxxxIndicates a home is equipped with an HD TV, HD tunerand receives at least one HD network or station.x*xIndicates a home is equipped with an HD TV that iscapable of displaying high definition content.x*Hispanic identityHispanic identityBased on the ethnic origin of the household memberdesignated as head of household.xxxxxxxxHispanicspecific ethnicityHispanic specific ethnicityIndicates the stated country of origin of the householdmember designated as the head of household.xxxx*NANANAFemale HOHIndicates age of the female household member, definedas head of household.xxxxxxxxHOHIndicates age of the household member, defined ashead of household.xxxxxxxxMale HOHIndicates age of the male household member, defined ashead of household.xxxxxxxxHOH age*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.7LPMCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV reaks simplified Household 100 to include: Lessthan 25K,Household 100 25K , 50K , 75K , 100K , 200K , 300K , Household 400K , 500K Income rangesand Claritasincome rangesare no longeravailable.Historical dataremains availablefor all measuredCode reader,Diary, LPM, andSet-meter surveyperiods.MethodologyDescriptionLPM PPM Set-meter SM PPM SM RPDCRCR RPDRPD Less than 25K, 25K , 50K , 75K , 100K xxxxxxxx 200K xxxxxxxx 300K , 400K , 500K xxxxxxxNAIndicates the household income range of a householdthat ranges from 10K to 100K . Household incomeranges include the income of all household Household ClaritasThis data is comprised of a custom list of zip codes thatmatch the income criteria selected for a given area. Themedian income is assigned to all zip codes by Claritas.For example, If you select a set-meter market andincome: Household [Claritas]: 50K , you would beselecting zip codes that have a median income of 50K , as determined by Claritas.Household 100 Indicates the income range of a household that rangesfrom 100K . Household income ranges include theincome of all household members.Household 100 ClaritasThis data is comprised of a custom list of zip codes thatmatch the income criteria selected for a given area. Themedian income is assigned to all zip codes by Claritas.For example, If you select a set-meter market andIncome: Household [Claritas]: 200K , you would beselecting zip codes that have a median income of 200K , as determined by Claritas.Multiple income familyIndicates if a household has more than one incomeproducing member.x*x**x**Single income familyIndicates a household receives income from asingle contributor.x*x**x***Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.8LPMCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV Internet accessLanguage classMethodologyDescriptionIndicates whether a household has access to theinternet in their home.Indicates the language category based onHead of Household.Language class breaks automatically subsample onHispanic homes (i.e. Hispanic identity Yes ANDlanguage class mostly Spanish), so it is not necessaryto combine these breaks with the Hispanic identitycharacteristic when building a report. Language classbreaks must be valid for all requested geographies inorder to be selected in a report.LPMLPM PPM Set-meter SM PPM SM RPDCRCR RPDRPD x*x**x**xxxxxxx*Language class breaks can be selected in all LPMgeographies and the following Set-meter and Codereader markets: Albuquerque-Santa Fe, Austin, FresnoVisalia, San Antonio, San Diego, Tucson (Sierra Vista)Living quartersResidenceownership statusIndicates whether the home is owned or rented.xxxx*x*NAOwnssecondary residenceIndicates the household owns a second home in whichthey reside in at least 14 days, but no more than 6months 1 day in a calendar year.x*x**x**Residence structure typeIndicates whether the home is a mobile home, multifamily dwelling, single-family dwelling, or other.x*x**x***Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.9Copyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV iptionLPM PPM Set-meter SM PPM SM RPDCRCR RPDRPD *x****x**xx*x**xxx*NANANAx*x**x**Indicates whether a dog is present in the home.x*x**x**Female HOHIndicates a female is designated as the Head ofHousehold. This household member must be at least 16years of age or older and cannot be a visitor.xxxxxxxxFemalesIndicates if there is at least one female living in thehousehold that falls within the specified age groups.xxxxxxxxMale HOHIndicates a male household member is designated as theHead of Household. This household member must be atleast 16 years of age or older and cannot be a visitor.xxxxxxxxMalesIndicates if there is at least one male living in thehousehold that falls within the specified age groups.xxxxxxxxHOHIndicates the occupation of the Head of Household.Nielsen converts each household member's occupationinto the Nielsen categories based on the US censusinformation using occupation information collected byeach household member.x*x*Female HOHIndicates the occupation of the female Head ofHousehold. Nielsen converts each household member'soccupation into the Nielsen categories based on the UScensus information using occupation informationcollected by each household member.x*xNumber ofchildrenUnder age 2Indicates the number of children living in the householdunder 2 years of age.xxPCPC ownershipIndicates whether a personal computer is present inthe home.xOwns catsIndicates whether a cat is present in the home.Owns dogsNielsenoccupationPet ownershipPresence of*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.10LPMCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV characteristicsCategoryPresence ofPrimarytelephoneSubcategoryCRCR RPDRPD LPM PPM Set-meter SM PPM SM RPDxxxxxxxxxxxxxxx*x**NANANAxxxxxxxxIndicates the stated race of the Head of Household isBlack. Please note that a single HOH can beassociated with multiple races.xxxxxxxxNon-Asian; non-BlackIndicates the stated race of the Head of Household isnot Asian and not Black. Please note that a single HOHcan be associated with multiple races.xxxxxxxxWhiteIndicates the stated race of the Head of Household isWhite or Caucasian. Please note that a single HOH canbe associated with multiple races.xxxx*NANANAPersonsxxxxPersons 12Indicates there are children less than 12 years of ageliving as household members including householdswhere children are less than 2 years of age. The childrenmay or may not be related to the Head of Household.xxxPersons 18Indicates there are children less than 18 years of ageliving as household members including householdswhere children are less than 2 years of age. The childrenmay or may not be related to the Head of Household.xxPrimary telephonePrimary telephone - Landline indicates that thehousehold's primary residential phone number is not acell phone. This can include, but is not limited to,telephone service through a cable provider, voice overIP, Magic Jack, and so on. Primary telephone - cellphone indicates that the primary residential phonenumber is a cell phone.xRace AsianIndicates the stated race of the Head of Household isAsian. Please note that a single HOH can beassociated with multiple races.Black*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.11LPMIndicates if there is at least one person living in thehousehold that falls within the specified age groups.RaceValues revisedto non-AsianMethodologyDescriptionCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV characteristicsCategoryRaceValues revisedto non-AsianSubcategoryMethodologyDescriptionLPM PPM Set-meter SM PPM SM RPDCRCR RPDRPD ates the Primary race of the household memberdesignated as the Head of Household.xxxx*NANANAHOH JapaneseIndicates the Primary race of the household memberdesignated as the Head of Household.x*x**NANANAHOH ChineseIndicates the Primary race of the household memberdesignated as the Head of Household.x*x**NANANAHOH FilipinoIndicates the Primary race of the household memberdesignated as the Head of Household.x*x**NANANAHOH KoreanIndicates the Primary race of the household memberdesignated as the Head of Household.x*x**NANANAHOH VietnameseIndicates the Primary race of the household memberdesignated as the Head of Household.x*x**NANANAHOH American IndianIndicates the Primary race of the household memberdesignated as the Head of Household.xxxx*NANANAWhite onlyIndicates the stated race of the Head of Household isWhite or Caucasian only. Please note that a single HOHcan be associated with multiple races.xxxxHawaiianIndicates the stated race of the Head of Household isHawaiian. Please note that a single HOH can beassociated with multiple races.xxxOther raceIndicates that the Head of Household does not classifytheir race as any of the following: White, Black,Japanese, Chinese, Filipino, Korean, Vietnamese,American Indian, Asian Indian, or Hawaiian.xxAmerican IndianhouseholdIndicates the stated race of the Head of Household isAmerican Indian.xHOH WhiteIndicates the Primary race of the household memberdesignated as the Head of Household.HOH Black*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.12LPMCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV characteristicsCategorySubcategoryVehiclesCRCR RPDRPD LPM PPM Set-meter SM PPM SM icates there is a vehicle operated by the householdthat is classified as a foreign vehicle.xxxx*NANANAIndicates the total number of vehicles (0, 1, 2, 2 , 3, 3 )xxxx*NANANAxxxx*NANANAHOH Asian Indianx*x*HOH HawaiianIndicates the Primary race of the household memberdesignated as the Head of Household.xxxHOH AsianIndicates the Primary race of the household memberdesignated as the Head of Household.NAxHousehold sizeIndicates the number of people living in the household.The count consists of all household members includingthose not related to the Head of Household. To be ahousehold member a person must consider thehousehold to be his/her primary residence. The NielsenCompany determines household members based on thesame criteria as the US census bureau except for thetreatment of boarders. Visitors are excluded. All children,including those less than 2 are included. Boarders with aTV set who agree to have their TV set metered with TheNielsen Company equipment and boarders without a TVthat agree to participate are both considered ashousehold members which matches the US Census.Boarders with a TV set that do not allow The NielsenCompany to meter the TV set are excluded.xDomesticIndicates there is a vehicle operated by the householdthat is classified as a domestic vehicle.ForeignNumber of vehiclesIndicates if the household has at least one vehicle thatNew vehicle purchased inwas purchased new (not used) within the currentcurrent model yearmodel year.*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.13LPMIndicates the Primary race of the household memberdesignated as the Head of Household.RaceSizeMethodologyDescriptionCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV ogyDescriptionLPMNew vehicle in last1-3 yearsIndicates the household owns a vehicle that was boughtnew or leased (not bought used) and the vehicle iswithin the last 3 model years.xxxxNew vehicle in last4-5 yearsIndicates the household owns a vehicle that was boughtnew or leased (not bought used) and the vehicle iswithin the last 4-5 model years.xxxNew vehicle in last6 yearsIndicates the household owns a vehicle that was boughtnew or leased (not bought used) and the vehicle is6 years or older.xxNumber of carsxNumber of trucksxNew car in last 3 yearsNew car in last 5 yearsNew car purchased incurrent model yearNew truck in last 3 yearsNote: The following vehicle sub-categories are no longeravailable for LPM PPM markets as of xxxxxHistorical data remains available for all measured LPMsurvey periods.CRCR RPDRPD ANANAx*x**NANANAx*x**NANANAx*x**NANANANew truck in last 5 yearsx*x**NANANANew truck purchased incurrent model yearx*x**NANANA*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.14LPM PPM Set-meter SM PPM SM RPDCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NLTV iptionLPMLPM PPM Set-meter SM PPM SM RPDCRCR RPDRPD Virtual MVPDVirtual MVPDWorking statusNote: This is effective forimpact data as of October2021 for total BBO inNLTV time period custom Indicates if household subscribes to a virtual MVPD.and program customreports. Beginning withthe January 2022 surveythis will be available in allNLTV custom reports.xxxNANANANANon-working familyIndicates whether the household is or is not working.xxxx*NANANAFemale HOHIndicates whether the female household memberdesignated as Head of Household is employed.x*x**x**Female HOH full time(30 or more hours)Indicates whether the female household memberdesignated as Head of Household is employed full time.x*x**x**Female HOH part time(1-29 hours)Indicates whether the female household memberdesignated as Head of Household is employed part time.x*x**x**Female HOH worksout of homeIndicates whether the female Head of Household is atleast 18 years of age and works outside of the home byphysically leaving the home to go to work.x*x**x**HOH works out of homeIndicates whether the Head of Household is at least 18years of age and works outside of the home byphysically leaving the home to go to work.x*x**NANANA*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.15xCopyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

Persons characteristics (LPM Only)CategorySubcategoryDescriptionLPMLPM PPMNAxHigh school graduate,diploma or GEDxxSome collegexxBachelor’s degreexxxxNAxNo schoolingx*Grammar schoolx*Some high schoolx*Female Head of HouseIndicates a female is designated as the Head of Household. This household member must be at least 16 years of age orolder and cannot be a visitor. (If no Lady of Household is designated, the female spouse of the Head of Household isconsidered to be the Lady of the Household if she is 16 years of age or older). Female HOH equates to LOH.xxHead of HouseIndicates the male or female household member designated as Head of Household.xxLanguage classIndicates the language category for each household member.Language class breaks can be selected in all LPM geographies.Language class breaks automatically subsample on Hispanic homes (i.e. Hispanic identity Yes AND language class mostly Spanish), so it is not necessary to combine these breaks with the Hispanic identity characteristic when building areport. Language class breaks must be valid for all requested geographies in order to be selected in a report.xxPrincipal movie goerIndicates the household member, not a visitor, is designated as the principal movie goer.x*Principal moviegoer frequencyIndicates the frequency that the principal movie goer has gone to the movies.x* 12th gradeEducationBreaks simplifiedto include: 12thgrade, high sdegree, Master'sdegree or higherand unknownHOHLanguage classMovie goerIndicates the highest educational level completed by each household member. If currently enrolled, the previous grade isMaster’s degree or higher selected as highest level completed.Unknown*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.16Copyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

Persons characteristics (LPM Only)CategorySubcategoryDescriptionLPMLPM PPMx*AsianNAxWhitexxBlackxxAmerican ietnamesex*Asian Indianx*Indicates the occupation of the household member. Nielsen converts each household member's occupation into theNielsen categories based on the US census information using occupation information collected by each householdmember.Administrators, non-farm managersAll farm related occupations Blue collar Craftsman Not in labor force Operatives Private household, laborers Professional or management Professional, technical Retired, not seeking employment Sales, clerical Service workers, not private household NielsenoccupationNielsen occupationRaceOther(respondent race)JapaneseIndicates the stated race of a particular household member.*Indicates that characteristic break is no longer valid upon market conversion. Market Conversion dates are as follows:RPD : June 28, 2018; SM RPD: October 3, 2019; CR RPD: October 3, 2019; LPM PPM: October 3, 2019Historical data remains available for all measured Code Reader, Diary, LPM, and Set-Meter survey periods.17Copyright 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

Persons characteristics (LPM Only)CategorySubcategoryLPMLPM PPMIndi

TV set or associated TV tuner that is able to receive basic cable service from a local cable supplier. x * Cable plus with pay services Indicates whether a household receives cable channels through a wire from a cable headend located in the community or through any form of alternate d