We empower the creation of successful loyalty programmesthat understand and drive customer behaviour.B-2-B-2-C Presentation2014

The Power of Loyalty ProgrammesLoyalty Programmes are the ONLY basis to collect full 360 customer data.Today businesses across sectors understand the value of data to optimize their business.360 CUSTOMER DATABUSINESS OPTIMIZATION EXAMPLESOnline / Mobile / t /Category Mgmt.higher sales byoptimized categoriesSurveyServicePricinghigher prices for lessprice sensitive segmentsPromotionshigher transaction ratesby personalized offersDifferentiationhigher value and bettershopping- & brandexperience for clientsCustomerServicerecognition of valuablecustomers; cross- & upselling; churn reductionExternal SourcesCUSTOMER INSIGHT Who bought product A and B at the same time? Who shops frequently, who doesn’t? What do my price sensitive clients buy? Who values quality over price? Who responds well to campaigns?confidential22

Unique Loyalty IT Platform VarietyOur platform portfolio covers all business applications and levels of complexity of loyaltyprograms.Consumer Loyalty (B2C)Rewarding consumers forloyal behavior.Understanding consumersand providing personalizedoffers through variouschannels.Client Examples: Retail,Hotels, Banks, CarManufacturers, TourOperators, eCommerce, etc.Enterprise LoyaltySolutionconfidentialChannel Incentive (B2B)B2B2CIncreasing sales with atargeted incentive programfor sales teams, channelpartners and B2B clients.Driving B2B clients' andconsumers' behaviorsimultaneously.Client Examples:Insurances, Telco Operators,Construction GoodsManufacturers, etc.Client Examples: PaymentService Providers,Wholesalers, FMCGBrands, PublishersChannel IncentiveSolutionCreating value to B2Bclients by offering them aneasy to set up B2C loyaltyprogram.B2B2C LoyaltySolutionMobile AppReach program members(B2C / B2B / B2B2C) via ouroptional white label MobileLoyalty App.Self-Service features, MobileCouponing, PushNotifications, etc.Mobile Loyalty App forB2C, B2B and B2B2C33

Our B2B2C Loyalty Solution will create value Our end-to-end loyalty IT solution covers all back- and front endmodules required to manage your B2B2C loyalty programme onan integrated platform. Based on the Software as a Service model you can offer yourB2B clients to run their own B2C loyalty program under yourbrand or white label. Be the first in your industry to benefit from the B2B2C programadvantages: increased loyalty of your B2B clients, generateconsumer data insights and be able to communicate your offersto consumers.confidential44


User-Friendly Web Interfaces for all StakeholdersAdministration CentreProgramme AdministrationMember Web PortalSelf-Service Portal forMembersconfidentialReporting CentreProgramme- / MemberPerformance ReportingMobile App / Mobile SiteMobile Features for Members66

B2B2C Loyalty Solution: Functional benefits End-to-end coverage of all loyalty processes and workflows Applicable across industry segments Coalition programme capability Allows for separate programme rules for each individual B2C programme Intuitive rules engine for targeted multi-channel campaigning and couponing Integrated customer segmentation Integrated voucher and gift-card management Fully equipped to manage international programmes across-country and multi-currency Tier level management Fully fledged member web-portal including rewards shop in your or the retailers' individual branding Mobile App in your or the retailers' brandingconfidential77

B2B2C Loyalty Solution: Technology benefits Real Software as a Service model can manage thousands of individual B2Cprogrammes of your B2B clients Accessible from any web browser Scalable for small to large programmes Easy & quick to integrate into existing IT infrastructure via web services Flexible and easy configuration by business users - without the need of ITstaff involvement Real-time and batch transaction processing Easy import of transaction files without the need for complex interfacesconfidential88

B2B2C Loyalty Solution: Cost benefits Rich functionality reduces need for customisationto a minimum even for complex programmerequirements Low costs for implementation and operation andfor launching new SaaS based B2C programs Quick time to market for new campaigns High efficiency due to ease of use and welldesigned workflowsconfidential99

How it can workExample reference industries in which our B2B2C Solution has already been applied Retail(e.g. electronics retailer) Travel and Hospitality(e.g. restaurants, cafes, spas)confidential1010

confidential Reward channelpartners in asystematic manner Establish directrelationship withdealers who wereserved via wholesalers Access data fromwholesalers regardingtheir sales to dealers Solution implemented:Channel IncentiveSolution Channel IncentiveProgramme Detailed segmentationof wholesalers anddealers Rewarding topperformersBusiness Impact Increase sales andloyalty of channelpartnersSolution SpecificsBusiness ObjectivesChallenges and solutions First systematicand effectiveapproach fordealerincentivisation Sales target metdespiteunexpecteddownturn in themarket Improvedcommunicationfrequency andrelationship withchannel partners1111

Company Fact SheetLoyalty Prime is a specialised loyalty software and integration provider.CompanyLoyalty Prime Ltd.( Offices in London and Munich - Delivery Center Delhi, IndiaProductsUnique end-to-end loyalty IT platforms to operate loyalty programs, run multi-channelcampaigns and manage customer data.Selected Key ClientsGlobal Hotel Marketing Group USD 16bn Automotivewith 1 Million MembersSpare Parts SupplierLarge Retail CoalitionLoyalty Program in UAENokiaLatin AmericaTrack Record 50 successful loyalty solution implementationsMissionOffer the best, most competitive and affordable loyalty platforms to create maximumvalue to our clients.Based on our extensive international industry experience we offer consulting services in designingsuccessful loyalty programmes.confidential1212

Selected ReferencesOur solutions have been implemented more than 50 times across industries. B2C Hotel Programme B2C Coalition Programme Global Hotel MarketingGroup (like Leading Hotelsof the World) 5 retail brands within theTitan Group (Tata Group,India) 650 Luxury Hotels (incl.Kempinski, etc.) 1 million Members Launched in August 2013confidentialUSD 3bn nutrition and 8millionMembersvitaminbrand,USA (andexpected to grow quickly to 20 million) B2B Coalition Programme Global automotive spareparts manufacturer Program operations fromGermany 9 countries in Europe 8 languages Programme launched in Feb20141313

Judge for yourself in anonline demo!confidential1414

ContactSales agent for the UK and ScandinaviaRoger TraskManaging DirectorLOYAL PARTNERS LTDThe HawthornsRhode LaneUplymeDevonDT7 3TXT: 01297 792046M: 07770 837 075W:

Based on the Software as a Service model you can offer your B2B clients to run their own B2C loyalty program under your brand or white label. Be the first in your industry to benefit from the B2B2C program advantages: increased loyalty of your B2B clients, generate consumer data insi